Although China Television Media's revenue has been extremely impressive since its listing, Li Hongzhen knows that China Television has encountered some small bottlenecks in TV drama shooting and program production.
Without CCTV as a super broadcasting platform, the TV series and programs produced by China Television Media would not even be able to meet the ordinary passing standards, let alone be popular.
Nowadays, Taiwanese idol dramas are popular. When TV stations such as Hunan TV and Southeast TV successively introduced Taiwanese TV dramas and achieved huge ratings success, CCTV could only broadcast some anti-Japanese dramas again and again under the call from the superiors.
Divine dramas are usually supplemented by dramas about mother-in-law and daughter-in-law, who are both parents.
Although it has indeed attracted a large number of middle-aged and elderly viewers, it has obviously lost its market among the younger generation.
If this continues, the consequences will naturally be unimaginable.
Especially as people become richer and cable TV gradually spreads to every household, people's choice is no longer just CCTV...
Furthermore, with the development of the Internet, some people will inevitably be diverted away in the near future...
When he thought of this, Li Hongzhen felt that he had failed too much in this term, as if the glory of CCTV was about to be ruined in his own hands.
And if we can achieve strategic cooperation with Hanhai Media...
Looking at the rising ratings curve chart, Li Hongzhen fell into deep thought.
Soon, twelve o'clock came.
Zhu Tao, Feng Xueping and other four hosts began to report the hourly time.
When the last second of 1998 passed and the zero o'clock bell rang, 1999 finally arrived.
At this moment, the camera turned to all parts of the country, and there were scenes of brilliant fireworks everywhere.
Cheers erupted throughout the Spring Festival Gala.
After a series of blessings from the hosts, a song "New Year's Arrival" jointly sung by popular "Superstar" contestant Wang Xiaozhou and well-known rock singer Zheng Jun ignited the excitement on the first day of the new year.
After the song ended, another set of sketches was performed.
Wang Xiaozhou returned to the backstage with excitement and found that Li Qing, Wang Kun, Ao Linfang and others were waiting at the entrance and exit of the stage. Wang Xiaozhou immediately stepped forward and shouted enthusiastically: "Brother Qingzi, Teacher Wang Kun, Teacher Huang Juan
…”
After Wang Xiaozhou finished greeting everyone, Li Qingcai smiled and said, "Are you nervous?"
"Of course I'm nervous!"
Wang Xiaozhou said brightly: "Fortunately, I didn't make a mistake, otherwise I would have been embarrassed in front of the people of the whole country!"
Wang Kun said approvingly: "Xiaozhou is good, but it's a pity that the song "New Year's Arrival" is not suitable for your voice. Otherwise, you will be even more brilliant today!"
Although Wang Xiaozhou only ranked third in the talent show "Superstar", because of her distinctive dolphin voice characteristics and good looks, she won more awards than other contestants in the entire "Superstar" program group.
He is extremely popular and is also the fastest popular player in "Super Star".
Today, among many provincial-level TV channels, Wang Xiaozhou's advertisements are definitely played the most.
Although Li Qing is the most popular among the younger generation, because he cherishes feathers, he has not accepted many advertising shoots, so his exposure rate on TV channels is not the highest.
Others, such as Xiao Bai, Zhao Wendi, Bao Yunyun and others, have almost several times more advertising contracts than Li Qing, but in terms of quantity and channel popularity, it is none other than Wang Xiaozhou.
In advertisements for daily necessities, home appliances, cosmetics, shampoo, etc., as long as the bottom line is not involved, Wang Xiaozhou will almost always accept them.
Therefore, in addition to Wang Xiaozhou's identity as a singer, the outside world is probably most familiar with her as an advertising model.
Because of this exposure on various major TV stations, Wang Xiaozhou's popularity has grown explosively.
Unfortunately, as a singer, Wang Xiaozhou lacks one of her personal representative works.
Her most popular songs are her covers of other singers' works.
As for Li Qing, who is known as the golden touch in the music industry, Wang Xiaozhou is naturally willing to get closer to him.
Even though she is three or four years older than Li Qing, when they meet, she will subconsciously call her "Brother Qingzi".
"Why don't I know this? It's just that for me, being able to attend the Spring Festival Gala is the biggest luxury. No matter whether the song is suitable for me or not, it is worth my best to sing." Wang Xiaozhou said quietly.
Wang Kun was stunned. After working in the industry for so many years, how could he not understand what Wang Xiaozhou meant, so he glanced at Li Qing subconsciously.
Li Qing smiled openly and said: "That's easy. If I have a suitable song, I will contact your manager when the time comes."
"Really? Thank you, Brother Qingzi!"
Wang Xiaoyi said with a face of surprise. Although she knew it was a polite comment, how could it not be a good signal for her?
Even if Li Qing's songs are worth millions, they are still priceless.
How many people eagerly wanted to get Li Qing's songs but couldn't get it. Now that he could get Li Qing's casual promise, Wang Xiaozhou was very satisfied.
At this time, the Spring Festival Gala is counting down to the world, and it is Li Qing and others' turn to take the stage.
A few people arranged themselves for a while, then stepped onto the stage one after another amid a round of applause.
When Li Qing, Wang Kun, Huang Juan and other artists took the stage, the audience burst into even louder applause.
Then, amidst the melodious sound of the violin, "Unforgettable Tonight", which had been popular in the Spring Festival Gala for thirty years in Li Qing's previous life, began to sound in this time and space.
"Unforgettable tonight, unforgettable tonight"
"Regardless of the ends of the earth and the ends of the earth"
“China is embraced by thousands of miles apart”
"We wish the motherland well and the motherland well"
…
Amidst the loud and distant singing, Zhu Tao and others also took to the stage one after another.
"China Central Television!"
"China Central Television!"
"Dear audience friends, the 1999 Spring Festival Gala ends here."
"Congratulations to everyone for a happy New Year and a happy family!"
"We wish our great motherland greater prosperity!"
"I wish people of all ethnic groups happiness and health!"
"Dear friends, let's meet together for next year's Spring Festival Gala!"
"goodbye!!"
When they saw the hosts walking onto the stage one after another, the whole audience was a little stunned.
After the host finished shouting the concluding remarks, the song "Unforgettable Tonight" was still thinking in their ears, and the audience, who were still unfinished, felt a sense of sadness in their hearts.
Is it coming to an end?
"Farewell tonight, farewell tonight
Whether new friends or old friends
I'll invite you again next spring
Green hills are here, and people are not old..."
When the song ended, colorful flowers danced on the stage.
People stood up reluctantly amid applause.
Unforgettable tonight!
See you again at the Spring Festival Gala next year! Downstairs, Hepburn said thanks to Zheng Jiaerlang, sailvdou and other brothers for their rewards.