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Chapter 850

However, although the ratings of "If You Are the One" are not as good as those of "I Am a Singer", the public opinion aroused in the society severely suppressed "I Am a Singer".

This is something that no one could have imagined.

The reason was that a male guest who had just graduated was invited by the program team. He claimed that he liked cycling and hoped to hold hands with a female guest to take her for a ride and laugh at life.

As soon as these words were spoken, a female guest on the stage decisively chose to turn off the lights.

When the host Mingfei asked the female guest why she turned off the lights, the female guest blurted out: "I would rather cry in a BMW than laugh on a bicycle!"

This was originally just a joke, but it caused an uproar among the audience.

Coupled with the program team's deliberate exaggeration and publicity, the money-worshiping female guest suddenly became the focus of public opinion and was privately invited to many talk shows.

Although the woman was criticized by people from all walks of life as being worthless, she quickly became popular on the Internet and attracted many viewers who did not originally pay attention to dating programs.

When the second episode of "If You Are the One" aired, Jiangnan Satellite TV's ratings began to rise from the minute it entered commercials.

The ratings jumped from 1.1% at the beginning to 3.75% half an hour later. This huge increase in ratings simply stunned the leaders of Jiangnan Satellite TV.

They have never seen such high ratings, and almost instantly broke the ratings record of Jiangnan Satellite TV.

With the broadcast of "If You Are the One", real-time discussions about the program "If You Are the One" also started on Weibo.

Most people watch "If You Are the One" just to join in the fun and watch the so-called money digger.

Some people yelled at this, and some expressed understanding. In short, there were different opinions.

But what is certain is that the majority of opponents are those who oppose such remarks that are contrary to social ethics.

And because of the program "If You Are the One", Weibo's per capita traffic has once again achieved a new breakthrough.

This time there is no Li Qing, and no big-name stars are here. This is entirely because of the program "If You Are the One", which attracted a large number of netizens to discuss the topic, and once dominated the "I Am a Singer" ranking, dominating the list and attracting attention.

After the program ended, the ecstatic leaders of Jiangnan Satellite TV quickly disclosed the ratings data.

The highest ratings were as high as 4.1%, occupying 11% of the market share, ranking first in the country at the same time!

Even "Happy Camp", which was broadcast almost at the same time, was suppressed by Jiangnan Satellite TV, with a ratings of 1.2%.

Shock in the industry!

Similar reports were published in newspapers and periodicals in cities across the country the next day, attracting many people to stop and watch.

"If You Are the One" became popular all over the country in an instant, which directly caused countless single men and women across the country to start flocking to registration points all over the country.

As the saying goes, laymen watch the excitement, while insiders watch the door.

Although "If You Are the One" has too many traces of guest performances, the audience can't help it even if they like it. Moreover, the power of the two variety shows recently produced by Hanhai has made major TV stations and production companies across the country dumbfounded.

They all regret why they paid more for the rights to broadcast these two programs.

"If You Are the One" sparked a nationwide discussion. Although its highest ratings were not as high as those of "I Am a Singer", its rerun ratings almost surpassed all other programs in the same period, so much so that the commercials named after the two programs became popular.

In the Mainland, it has gained a lot of attention, and the direct result is that product sales have continued to skyrocket!

There was a happy situation everywhere.

Many TV station purchasers have unspeakable regrets.

When Hanhai held the bidding meeting, as soon as they saw these two programs, they all imagined that these two programs might be popular, but they did not expect that they would be so popular!

If the second season of "The King of Masked Singer" returns to the grand occasion of the first season, then Hanhai's production will be truly flawless and will definitely be a masterpiece!

For a time, major TV stations and production companies in the industry were filled with emotion, and quickly began to study Hanhai's program production routines, hoping to carry out consistent copycats and imitations.

Not long after, similar dating programs and singing programs once again appeared in the preparation lists of major producers, and they began to raise funds and investment, preparing to start following the trend of production.

They don't want to eat meat, but they want to drink soup.

An average viewership rating of 5%, if you squeeze out a little bit, is enough for local TV stations like them to make a lot of money.

Just when Xiangnan Satellite TV and Jiangnan Satellite TV were excited about the joyful ratings, CCTV Variety Channel was in a tangle.

Because of the success of the first season of "The Masked Singer", they also have absolute confidence in the ratings of the second season.

However, the program originally scheduled to be broadcast on Friday has been reconsidered due to the sudden rise of Jiangnan TV's "If You Are the One".

"If You Are the One" is broadcast twice a week, on Fridays and Saturdays at 8pm.

"I Am a Singer" is broadcast once a week, succeeding "Super Star", and is scheduled to be aired every Sunday at 8pm.

With these two high-quality programs already booking prime time slots every week, "The Masked Singer" may be a little wishful thinking if it wants to once again achieve the 7% ratings it achieved in the first season at the same time slot.

There is only so much market share, and the audience has the right to choose, and it is impossible to give it all to you.

For example, "If You Are the One" and "Happy Camp" are broadcast simultaneously during Saturday's prime time. If "If You Are the One" has a higher ratings, then the ratings of "Happy Camp" will inevitably be affected.

In fact, this is indeed the current situation.

However, "Happy Camp" is positioned for teenagers, so its impact is not too great. Although the diversion has been significantly reduced, it is not a disaster.

Moreover, Shonan Satellite TV has already made psychological preparations, and is not too surprised by the drop in ratings of "Happy Camp". It is just an expected thing, and "I Am a Singer" makes up for it, which is enough for them to give up these petty profits.

.

But how should Central Government choose?

Will it still be aired on Friday like the first season?

However, the power of "If You Are the One" to be number one in public discussions and ratings at the same time makes CCTV fearful.

"What are you afraid of? "If You Are the One" dares to compete with "Happy Camp", and it just won! Are we afraid that we can't beat "If You Are the One"?"

"The King of Masked Singer" program director Huang Yansong said with a depressed look: "We couldn't get along when Zhang Heng was in the company. He came here specifically to antagonize me. He's scared of me!"

In the conference room, CCTV Director Huang Tao, host Dong Xiaoxiao and others sat in a group, discussing the specific launch time of "The King of Masked Singer".

At this time, hearing Huang Yansong's words, they immediately looked at each other with sad expressions on their faces.

Zhang Heng is the chief director of the "If You Are the One" program team. He was originally a contracted director of Beijing Satellite TV. He had directed "Music Star" and had strong financial resources. Later, his first job when he joined Hanhai was to take over "If You Are the One".

Originally, this was nothing. After all, Huang Yansong didn't care who directed "If You Are the One". He already had "The King of Masked Singer" by his side. He lived a lonely life, but he just wanted to be defeated!

The problem is that according to historical issues, Huang Yansong and Zhang Heng were enemies.

At that time, Huang Yansong was also a contracted director of Beijing Satellite TV, but in terms of qualifications and reputation, the two Huang Yansongs could not compare to Zhang Heng.

Zhang Heng is a variety show director who has directed "Music Star". Strictly speaking, he is a big shot who has praised Li Qing. And Huang Yansong, at the Beijing TV station, was just a small director who produced several art films and documentaries for several channels.

That's all, meeting Zhang Heng is just a matter of serving tea and pouring water.

But things are different now. Huang Yansong is a big-name director of domestic variety shows. I went out to inquire about "The King of Masked Singer". Who in the industry doesn't know him?

Therefore, Zhang Heng, who had just entered the vast sea, could be said to be a man with his tail between his legs. When he saw Huang Yansong, he also smiled attentively.

But now, the situation has changed!


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