However, when his investment failed again and he picked up a bottle of liquor and started to get angry, the scene of drinking "Shen Nong Baicao Tea" at the Guangdong Airport not long ago appeared again in his dream.
He would never forget the pleasant feeling of drinking a cup of tea.
Especially when he woke up, the sequelae of drinking broke out and Xu Xiaoming had a splitting headache. He couldn't bear it anymore, so he slapped the table and went south to Guangdong to start asking about "Shen Nong Baicao Tea".
After asking around, he discovered that this "Shen Nong Baicao Tea" had a great origin.
According to legend, "Shen Nong Baicao Tea" appeared in the Pre-Qing Dynasty a hundred years ago.
During the Daoguang period of the Qing Dynasty, miasma broke out in Guangdong Province. The disease spread and the people were in dire straits.
When a doctor named Liu Laoji passed by this place, he saw this scene and thought about it. He went through all kinds of hardships and tasted all kinds of herbs in search of good medicine.
After many debuggings, Liu Laoji developed a secret recipe of all kinds of herbs.
However, picking the secret herbal medicine was too cumbersome, so Liu Laoji made several adjustments and finally developed a herbal tea formula.
Later, this herbal tea not only relieved the villagers' illnesses, but also helped them avoid smallpox, epidemics and other disasters.
Liu Laoji has also become famous since then and is known as the contemporary Shennong!
Later, Liu Laoji was summoned to the palace by Emperor Daoguang and was granted the title of Imperial Medical Officer.
Since then, "Shen Nong Baicao Tea" has also begun to spread among the people.
After several generations of changes, the product form has experienced changes in water bowl herbal tea, herbal tea bags, herbal tea powder, and even the carrier of herbal tea drinks today. In Guangdong, this herbal tea can be found all over the streets and alleys, and there is a popular saying in the local area.
As the saying goes, "Four seasons are the best for catching a cold, and drinking a cup of tea is the best for relieving coughs."
One of these teas refers to "Shen Nong Baicao Tea".
After Xu Xiaoming came to Guangdong, he began to visit the streets and alleys of Guangdong and tasted the "Shennong Baicao Tea" in dozens of various herbal tea shops. Soon, he discovered that these "Shennong Baicao Tea" had different tastes.
It's mixed with a lot of different materials.
So, what does the most original "Shen Nong Baicao Tea" taste like?
With this source of doubt in mind, Xu Xiaoming began an in-depth investigation. Finally, Xu Xiaoming tasted the authentic "Shen Nong Baicao Tea" in the family ancestral hall of Liu Laoji's descendants.
Different from other kinds of "Shen Nong Baicao Tea", the authentic "Shen Nong Baicao Tea" not only tastes not sweet, but even a little bitter. It tastes completely different from the herbal teas circulating on the market!
This greatly disappointed Xu Xiaoming.
The authentic "Shen Nong Baicao Tea" is not as delicious as the imitations?
However, this is not important. Xu Xiaoming came here to find the descendants of Liu Laoji, not really to taste tea, but to fulfill a plan in his heart.
When the descendants of Liu Laoji heard that Xu Xiaoming was going to spend 500,000 to buy out the formula of "Shen Nong Baicao Tea" and use the patent for its name, they looked at Xu Xiaoming as if they were looking at an idiot...
However, although the Liu family is a descendant of Liu Laoji, they have been poor for generations. Let alone 500,000 yuan, even if they are asked to give out 100,000 yuan, they have to consider whether they are selling the pot.
Therefore, faced with the temptation of 500,000 yuan, they naturally chose to agree without hesitation.
"Is there such a fool in the world?"
The descendants of the Liu family held the check given by Xu Xiaoming in their hands and looked at each other with overjoyed expressions on their faces.
According to their current perspective, these five hundred thousand are enough for them to eat and drink for decades!
On the other side, Xu Xiaoming, who was shown to be a fool, happily took the formula of "Shen Nong Baicao Tea" and began to search for production factories in Guangdong Province.
In the end, Xu Xiaoming rented the right to use a pharmaceutical factory for one year with a rent of 300,000 yuan, and began to look for experts to adjust the formula of the somewhat sweet and bitter "Shen Nong Baicao Tea".
When Xu Xiaoming was about to hire a designer to design the packaging for "Shen Nong Baicao Tea", he suddenly discovered that his funds seemed to be... starting to run out!
Originally there was only about 1.5 million in capital, but after buying out the patent for "Shen Nong Baicao Tea", only 1 million was left.
Excluding the factory rent of 300,000 yuan, Xu Xiaoming still needs to purchase the raw materials of herbal tea, produce, design product packaging, and most importantly, advertise for the remaining 700,000 yuan!
Xu Xiaoming, who has lived in the United States, knows the importance of advertising!
After living in China for a period of time, Xu Xiaoming also deeply understood how important it is to choose a good spokesperson.
For example, Chiron Clothing.
It was originally just a second-tier clothing brand with dozens of stores across the country, and it was also a low-end brand, with clothes rarely selling for more than 100 yuan.
But now, having invited domestic singing star Li Qing to be the spokesperson for two consecutive years, and cooperating with the country's number one variety show "The King of Masked Singer", they have suddenly become popular all over the country, sales have exploded, and their quarterly financial statements have also been
An increase of several hundred percent.
With the improvement of its strength, the positioning of Chiron Clothing has also obviously begun to increase.
From low-end taste, to mid-low-end, mid-end, and now there is even a faint trend of moving towards mid-to-high-end clothing.
However, as far as the current domestic environment is concerned, although mid- to high-end clothing is highly profitable, it is obviously not in line with the national conditions.
Therefore, Xu Xiaoming believes that Qilun Clothing should maintain its current "mid-range" positioning, and the price range of each piece of clothing would be from tens to hundreds of yuan, which is more reasonable.
Since Qilun Clothing is a typical example, Xu Xiaoming naturally wanted to find Li Qing to endorse it.
However, the idea is that the funds on hand are simply not enough!
You know, Li Qing’s endorsement contracts start at tens of millions.
Furthermore, Li Qing once endorsed Jiangzhe Feitian's "Extraordinary Coke". They are also in the beverage industry. Although their positioning is different, if they really wanted to be serious, Li Qing probably wouldn't be able to endorse two contracts of the same type of product at the same time.
Since Li Qing is expensive and has restrictions, it is natural to put him off the candidate list.
As for Leng Ling, Cui Zhiye and other types, there is no need to consider them. The price is not much different from Li Qing's.
It just so happened that "I Am a Singer" became a hit recently, and Hanhai's contracted singer Cai Li instantly became popular all over the country. The song "Itch" also reached Xu Xiaoming's heart and lungs and made him addicted.
Therefore, after briefly conducting company recruitment and completing many matters, Xu Xiaoming began to fly to the capital alone to go to Hanhai Company for relevant endorsement consultation.
However, before that, he must borrow a sum of money from his family.
Although a few hundred thousand is enough to start the factory, run it, and sell it for a month, if you add endorsements, advertising and other contracts, it is obviously not enough.
As for how much he wants to borrow, Xu Xiaoming plans to come to Hanhai to find out first.
However, what shocked him was that Hanhai actually chose to refuse.
"Wait, wait, this...that Miss Yu."
In the waiting room, Xu Xiaoming looked at the customer service member who turned around to leave, and chased after him anxiously: "Did you hear wrongly? What I'm looking for is not Li Qing, but Cai Li! I'm here to ask Cai Li this time.
Li is the one who endorses our company’s products, not Li Qing!”
"Yes, it's Cai Li!"
Yu Qiaoman, the receptionist at Hanhai, turned around and said with a smile: "Caili won't sign any contract now."
"Why?"
After Xu Xiaoming finished speaking, he felt something clear in his heart, so he said loudly: "I can add more money!"
Yu Qiaoman covered his mouth and smiled: "Sir, there is nothing I can do about this. How about you change someone, like Qin Hai? Or Bao Yunyun? Oh, by the way, our company also has a Shuimu combination?"
Xu Xiaoming was stunned, who was Qin Hai? He had never heard of it!
Bao Yunyun had heard about it, but he received too many advertisements, and he had seen the beverage advertisements among them, so he guessed that it would be impossible for him to make an appointment to cooperate with him.
There is also a combination of water and wood? What the hell is this?
“I could really use more money!”
Xu Xiaoming felt that he had humbled himself enough. A year ago, he would have slapped the table and yelled at your boss to come out.
"this……"
Seeing Xu Xiaoming's insistence, Yu Qiaoman nodded: "Okay, I'll communicate with the supervisor again, please wait a moment!"
Thank you, Miss Yu."
Xu Xiaoming said gratefully: "If today's contract negotiation is successful, I will treat you to dinner at the Royal Hotel tonight!"
Royal Hotel?
Yu Qiaoman looked Xu Xiaoming up and down, smiled, then turned and left.
Xu Xiaoming subconsciously looked at his own outfit and was so embarrassed that he wanted to dig a hole in the ground and get in.
Today, he is not slovenly, but he is not much different.
He used to be twenty-three or four years old, but now he looks like a down-and-out uncle in his thirties.
The black suit does look quite stylish, but the legs of his trousers are stained by mud and water.
His neck was soaked with sweat from running for a long time, and his tie was crooked. He had never worn a suit before starting his own business.
The most important thing is that the Patek Philippe mechanical watch that once sparkled on my wrist was resold due to lack of money and was replaced with a plastic electronic watch.
The whole person doesn't look like he can afford to sign a celebrity endorsement contract.
Xu Xiaoming stood there and thought blankly for a while, then took his briefcase and ran to the bathroom and started to sort out his clothes.
After a while, when Xu Xiaoming came back again, he saw Ma Xuzhen already sitting on the sofa in the waiting room, waiting.
When he saw Xu Xiaoming, Ma Xuzhen was obviously taken aback. He immediately stood up, shook hands with Xu Xiaoming, and said with a smile: "He is the general manager of our Hanhai Economic Department. My name is Ma Xuzhen."!" Xu Xiaoming held his hands tightly.
Ma Xuyi's hand shook excitedly: "I can finally see you."
"You're welcome, please sit down."
After Ma Xuzhen ordered Yu Qiaoman to pour tea, he asked: "May I ask your name, sir?"
"My surname is Xu."
Xu Xiaoming took the tea from Yu Qiaoman, said thank you, and quickly said: "My name is Xu Xiaoming."
"Have we met somewhere?" Ma Xuzhen asked with a smile.
For some reason, when he first met Xu Xiaoming, he always felt a sense of familiarity, but looking at Xu Xiaoming's age, Ma Xuyi confirmed that he had never seen him before.
"Last year, I donated 10 million to the disaster-stricken areas, as well as to more than a dozen schools. I was featured in newspapers and on TV. You may have seen me at that time."
When he said this, Xu Xiaoming felt obviously high-spirited.
Yu Qiaoman next to him glanced at Xu Xiaoming in surprise, as if he didn't expect that Mr. Xu, who looked very downtrodden, was actually quite wealthy.
Ma Xuyi seemed to have remembered something and asked tentatively: "Is Xu Zhiming, the chairman of Zhiming Investment Group, yours?"