In previous lives, Internet trolls were once all the rage, and even prospered because of the needs of the market.
They are network personnel employed by online public relations companies to build momentum for other people's posts by replying to them, and get paid by adding water to their posts.
However, in the early days of the construction of cyberspace, the term Internet marketing was very rare on the Internet, let alone Internet trolls.
This is what Li Qing finds interesting.
He suddenly felt that he seemed to have forgotten a way to make a fortune.
For example, Liu Laoji herbal tea, or the game "Legend of Hot Blood", etc., these can rely on Internet marketing to greatly promote the product, and this advanced promotion method that is different from the traditional one is indeed very common today.
Wonderful effect.
Because there are countless netizens who don’t know what’s going on. After all, Chinese people always like to follow the crowd. Even if you say you woke up this morning and opened the window and saw UFO, as long as more people say it, someone will believe it.
"What's the point!"
Liu Qin wondered: "Are you really planning to participate in this "Celebrity Face to Face"? You should also be on "Happy Camp". The ratings of "Happy Camp" are more than two or three times higher than "Celebrity Face to Face"? Lin Xiangsan
You sent me text messages twice asking you to be on their announcement, but I refused...after all, you are not lacking in popularity now!"
"This is different."
Li Qing smiled and said: "In a sense, I am indeed popular with Music Star, so it is natural for me to repay you. Besides, if you look at this Weibo, the number of comments and retweets has exceeded 30,000.
Popular searches have also been ranked in the past life. Do you know what this means? Whether offline or online, media will spontaneously publish this news. There are many people looking forward to it, and you can’t do it if you don’t go, otherwise you will be at fault.
Fang, the audience won’t and won’t bother to dig into the inside story of this matter.”
"But I always feel weird."
Liu Qin tilted his head, thought about it carefully, then nodded and said: "Okay, since you agree, I will go and communicate with Beijing Satellite TV. No matter what, the appearance fee cannot be less."
After Liu Qin left, Li Qing picked up the pen in his hand, played with it for a while, and smiled thoughtfully.
Beijing Satellite TV was clearly trying to trick me.
If you are really sincere, just ask for the price. The reason why they do this is simply because they don't want to pay a high appearance fee.
And now, under the influence of this Weibo that is both rational and emotional, and constantly driven by trolls, countless netizens and fans have also joined in.
Therefore, under such a call, Li Qing could only choose to agree.
Of course, he can also choose to refuse.
But in the future, he will definitely be labeled as "ungrateful" and "playing a big role".
The routine of Internet trolls has always been like this. They post continuously, influence the brain thinking of normal netizens, lead passers-by into unknown tracks, and then unite thousands of passers-by to take advantage of your illness and kill you.
In the past life, many small stars and artists had their futures ruined by the influence of Internet trolls. Li Qing deeply understands this truth.
Although with his current worth, he doesn't care about these conspiracies at all.
…
"Celebrity Face to Face" is the flagship program launched by Beijing Satellite TV this year. It has great expectations for it. However, after it was launched, the ratings of each episode were different. To put it simply, it was sometimes high and sometimes low.
After careful study, people discovered that once "Celebrity Face to Face" invites second-tier or above stars, the ratings will definitely increase, and vice versa.
The most direct proof is that the program team once invited Wang Xiaozhou, a popular contestant from "Superstar".
After "Superstar", Wang Xiaozhou has become a first-line singer with the continuous support of the Shonan Satellite TV platform. I heard that a new album will be released next month, and his future success is just around the corner.
The arrival of Wang Xiaozhou also caused the program's national ratings to reach 1.1%, which is the highest ratings record currently saved by the program team.
However, if you invite some unknown starlets, it is normal for the ratings to fall below the bottom. The lowest ratings record was below 0.5%.
What is the concept of 0.5% ratings?
It's worse than CCTV Variety Channel, which had not yet obtained the right to broadcast "The King of Masked Singer".
Therefore, the program team of "Celebrity Face to Face" urgently needs more popular celebrities to make announcements.
However, Director Zheng of Beijing Satellite TV has a strict management of funds, which leads to the low ratings of "Celebrity Face to Face" and the low advertising fee.
If it's "Happy Camp" or "The King of Masked Singer", which have stable ratings and are among the top five variety shows in the country all year round, if a star appears and gets a 10,000 to 20,000 yuan advertising fee, that's all. Some people even don't need it.
The money is put into the program.
But if a program like "Celebrity Face to Face" wants to invite big-name stars, the announcement fee will not work. They have to pay high appearance fees to attract big-name stars.
The appearance fee and the announcement fee are different. For example, in the current "King of Masked Singer", each episode of the singer's appearance has a fixed announcement fee of 20,000 yuan.
No matter how popular the singer is, the pricing is the same.
In most cases, many singers even choose to waive the advertising fee in order to participate in "The King of Masked Singer" or to gain popularity.
But for a program like "Celebrity Face to Face" that has just launched and whose ratings are still very unstable, if you want to invite big-name celebrities, you must choose to pay appearance fees.
When Wang Xiaozhou came, the program team gave him a bonus of RMB 66,000 for his appearance. This allowed the program team to break through the 1.1% ratings in one fell swoop.
Usually when third-tier stars come on stage, they usually receive a few thousand yuan in red envelopes, or at most only ten thousand yuan.
But what if you are a superstar?
A superstar more popular than Wang Hyo-joo?
"88,000?"
Beijing Satellite TV, Conference Hall, "Celebrity Face to Face" director Ji Binbin just proposed this price, and he rejected it with a frown: "88,000 is very auspicious, but considering Li Qing's identity, it is indeed a bit low, so who,
Don't be stupid and give me some advice."
The host Wang Weiran smiled bitterly and said: "Li Qing never performed in commercials. The only time he participated in the ribbon-cutting event for the spokesperson's new store opening was in Hong Kong. He only showed up for a few minutes and the red envelope he received was said to be no less than 100,000. That was only one or two years ago.
Before. Now, it is rumored that some investors are offering him 300,000 yuan to perform acupuncture, and there is no way to do it. Moreover, the 300,000 yuan is just an appearance fee. If he sings, he will pay at least 100,000 yuan for one song."
"A song only lasts five minutes, right? You can earn a hundred thousand in five minutes. Today's stars are so profitable!" Someone said enviously.
"Three hundred thousand?"
Hearing Wang Weiran's words, Ji Binbin was startled and said in shock: "This is too much. The station director will definitely not approve it."
"Not much." Wang Weiran took a deep look at the director and said, "In my opinion, people may not agree to 300,000. If Li Qing comes to "Celebrity Face to Face", the ratings will definitely exceed 1%.
, it is possible to break 2%, and even if it breaks 3%, it is very promising..."
Wang Weiran's words instantly reminded Ji Binbin and others that if there were really a ratings of more than 3%, it wouldn't be more than 300,000!
At this time, the coordinator in front of the conference table said quickly: "Li Qing's agent said that we should make an offer first. Otherwise, I would like to quote 300,000 yuan first?"
"No, it's definitely not possible to give such a high price at the beginning." Ji Binbin mused: "Let's go up to 150,000, and slowly raise the price. Now Li Qing is riding a tiger and it's hard to get off. If he doesn't come to our show, he will be letting down the netizens' support for him."
The expectation. Now the Weibo posted by our channel has been retweeted more than 40,000 times, and the number of searches on Weibo is close to the top three. This is what everyone expects and what the people want, haha."
After hearing this, the coordinator quickly got up and went to make a call.
After a while, he returned to the conference hall with a helpless expression and said awkwardly: "Li Qing's agent offered a price of 500,000 yuan, and the price will not be exceeded."
"What?"
Ji Binbin looked shocked, "Fifty million? Why didn't he grab it? Even if Hua De'an was invited, it wouldn't be half a million!"
"Although Hua De'an is an evergreen tree in the entertainment industry, in terms of popularity, Hua De'an is not as popular as Li Qinghong..." Wang Weiran said quietly.
Ji Binbin glared at her: "Are you from Li Qing or from our program team?"
"Of course they are from our program team..."
Wang Weiran smiled bitterly and said, "Hey, I'm just seeking truth from facts!"
Ji Binbin snorted dissatisfied, and then asked the coordinator: "How do you communicate? When others say 500,000, it means 500,000? What's the use of you? You can't even bargain!"
"No, Director Ji."
The coordinator looked aggrieved: "They didn't give me a chance to speak at all. They said 500,000 is 500,000. I had some intention of bargaining, but they just interrupted me..."
"Okay, okay." Ji Binbin waved his hand in annoyance, "Put the phone through to me and I'll talk."
When the coordinator heard this, he felt relieved. He turned around and dialed Liu Qin's number, and handed the phone to Ji Binbin.
Ji Binbin was arrogant a moment ago, but as soon as he answered the phone, he automatically bent down and said with a flattering smile: "Hello, hello, are you Miss Liu Qinliu? Hey, no, I am Ji.
Binbin, Ji Binbin, the director of our "Celebrity Face to Face", yes, yes, that person just now is a staff member of our program team, uh, that's right, I think... No, half a million is really too much, we
From the launch of the program to now, the total advertising fees for all the guests are not even 500,000 yuan. Yes, yes, you must be considerate of the funding status of the program team. Ah, we, we can give 200,000...
"
As soon as Ji Binbin finished saying this, he heard a busy tone from the phone.
At this moment, there was silence in the conference hall, and the eyes of the seven or eight people present looked over.
Everyone's eyes were full of complexity, and they even wanted to laugh a little.
At this moment, Ji Binbin's cell phone was still placed next to his ear, but his expression was already one of astonishment.
"Damn it, you just hang up after a disagreement?"
When Ji Binbin came back to his senses, he was suddenly filled with shock and anger. He was so angry that he almost dropped his phone.
"Guide, calm down, calm down."
The coordinator stared at the phone closely, stepped forward with fear, and said tremblingly: "Well, I just bought this phone, so be careful..."
Ji Binbin's lungs were almost exploding with anger, but after all, he still had some sense of government. He pushed the coordinator away, took a deep breath, and dialed Liu Qin again: "Miss Liu, what do you mean?
Why did you hang up before I finished speaking? Haha, that’s it, two hundred and fifty thousand, do you think..."
Toot toot
Ji Binbin opened his mouth and froze on the spot.
In less than three seconds, his face began to turn red suddenly!
"I'll fuck you!"
Ji Binbin was so angry that he raised his hand and was about to throw the phone in his hand to the ground.
On the other side, the coordinator had quick eyesight and quick hands. He quickly rushed forward, hugged Ji Binbin's raised hand, and began to cry without tears: "Oh, hey, Director Ji, please don't be impulsive. We can't do anything wrong with others."
Generally speaking, who can’t be invited for 250,000 yuan? Can we invite Hua De’an? Leng Ling? Wang Weihong? Oh, yes, Cui Zhiye can do it too..."
"You start driving for me!"
Ji Binbin was upset and angry. After throwing his cell phone on the conference table, he sat down on the chair, his chest rising and falling with anger: "Too arrogant, simply too arrogant! Aren't you just an agent? Such a big air.
Who are you showing this to? Bah, what the hell!"
The host Wang Weiran said silently: "We can't afford half a million..."
"You can pull him down!"
Ji Binbin banged the table and shouted: "Even if we sell our program group, we won't be able to get half a million!"
Who to blame?
Wang Weiran is a bit funny. He can't afford the price, so why bother with others in Taiwan? Why does he still have to make a fuss on Weibo and make it known to everyone?
"I know we can't come up with half a million, but we can attract investment!"
Wang Weiran said: "Do we need to mention Li Qing's popularity? Even if he appears on our show for only one episode, the advertisers will definitely be throwing money at him with boxes of banknotes!"
Hmm? Advertisers?
Ji Binbin was about to refute, but then he thought, hey, maybe this is really a solution.
On the other side, Hanhai Media.
Liu Qin hung up the phone and said to Li Qing: "Four hundred thousand, okay?"
"Four hundred thousand is not enough?"
Li Qing looked at Liu Qin with wide eyes: "Sister Qin'er, I really can't understand you more and more."
"What do you know?"
Liu Qin rolled his eyes: "You have a price but no market, do you understand? Normally I just ignore this kind of small program."
Li Qing was completely speechless.
I think back then, when he sang "In My Singing" at the Chinese Chart Award Ceremony, the organizer only gave him a red envelope of 5,000 yuan. At that time, Li Qing had not released a new album and was barely famous.
, although the appearance fee is much lower than that of Bao Yunyun, and I am a little disappointed, but I am still complacent.
Later, after participating in "The King of Masked Singer", in Hong Kong, Li Qing learned for the first time that the price of his commercial performance in the industry was 50,000 yuan, and 200,000 yuan was the normal price, which was more than the mainland singing king Zhang Guyi.
It's twice as much as Hua De'an, Cui Zhiye and others, or even better.
Later, after the new album was released, some people offered Li Qingshang a minimum price of 300,000 yuan to perform acupuncture, but Li Qing ignored them all.
Now, Liu Qin actually asked for a sky-high appearance fee of 500,000 yuan.
You know, commercial performance fees are not endorsements.
If it is an advertising endorsement, it will take more energy and time. So, even if someone spends another one million to invite Li Qing to endorse, it will be difficult to attract this superstar.
But for performing acupuncture and participating in a program recording, which only takes two hours to complete, you can get a sky-high price of 400,000 yuan. In the entire entertainment industry, Li Qing should be the first person.
Li Qing was already very satisfied, but when he saw Liu Qin's dissatisfied look, he also lamented that the waves behind the Yangtze River push the waves ahead. Liu Qin dared to think more than he did -
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