Before going to Ning Province to film "Journey to the West", the news that Hanhai's contracted artists landed in "Happy Camp" also began to spread like wildfire under the promotion of Hunan Satellite TV. For a time, both online and offline, this news began to spread
A message.
In particular, each channel of the Xiangnan Satellite TV headquarters will scroll relevant news subtitles at the bottom of the screen almost every half hour.
Every one or two hours, various channels will also edit trailers of Li Qing and others' participation in the "Happy Camp" program and broadcast them regularly.
This explosive publicity method, after one to two weeks of warm-up, began to cause excitement across the country.
Not to mention Li Qing, just Bao Yunyun, Qin Hai, Cai Li, Wang Zhong and others can definitely attract attention.
What's more, in the trailer, Li Qing, Bao Yunyun, Cai Li and others all performed new songs. This scene has made fans look forward to it to the extreme.
On the campuses of primary and secondary schools, groups of students have been talking about this news recently.
And some students who had classes that night also secretly started plans to skip classes...
Not only the students, but also individual teachers, in order to watch this episode of "Happy Camp", they all lied about having something to do and asked for leave from the school.
After the major media accidentally learned of this phenomenon, it can be said that there was an uproar.
All media and newspapers began to rush to publish articles, strongly condemning these teachers and students for not doing their jobs properly.
But later, according to relevant surveys, all media editors across the country, as long as they worked overtime on the day when the program was broadcast, they all found someone to replace them or refused to work overtime.
Those who did not work overtime also said that they would definitely sit in front of the TV in advance and wait for the broadcast of "Happy Camp".
In addition, some programs that collided with "Happy Camp" have also adjusted their broadcasting times in a tacit understanding.
All these phenomena indicate that the new issue of "Happy Camp" will usher in explosive ratings!
Some party media outlets have noticed this phenomenon.
When reporters began to go to the streets to investigate, they were asked whether they would watch the latest episode of "Happy Camp". Ninety-four out of a hundred people said they would definitely watch it, while the other six said they were unsure.
Do you have time?
When asked who they most wanted to see in this episode of "Happy Camp", all interviewees, without exception, said they were here for Li Qing.
Even Bao Yunyun, Cai Li, Qin Hai and others don't seem to arouse the interest of the audience.
According to the results of the follow-up investigation, if Li Qing does not participate in this episode of "Happy Camp", the number of viewers of this episode will be reduced by at least 40%.
For a while, the party media reporters looked at each other in confusion, lamenting the Li Qing phenomenon everywhere.
Amid the expectations of countless viewers, Saturday soon came and the new issue of "Happy Camp" had not yet been broadcast. The ratings of the advertising time from 7:30 to 8 o'clock alone made the Hunan Satellite TV
The leaders were shocked.
Starting from the data obtained at 7:30, which is a national basic ratings of 1%, until 8 o'clock, almost every minute, thousands of viewers will turn on the TV and turn on Hunan Satellite TV.
At 7:45, the ratings of Xiangnan Satellite TV have reached 4%!
It’s still commercial time!
But even during the commercial time, the ratings were higher than the previous episodes of "Happy Camp"!
When the hand pointed to eight o'clock, the ratings of Xiangnan Satellite TV had exceeded 4%, reaching 4.3%!
It just started airing and the ratings were over 4% in the first second!
Let me ask, who else!
Who else!
"Four hundred thousand is well spent! It's so worth it!"
"Happy Camp" director Xia Wei was so excited that he clapped his thighs after receiving the news about the ratings.
How long has it been since "Happy Camp" reached such ratings?
From the episode in which Li Qing participated last year, to now, let alone 4% ratings, 3% is rare!
Although the opening times of "The King of Masked Singer" and "I Am a Singer" are staggered with "Happy Camp", the key point is that another ratings giant "If You Are the One" has suddenly emerged, with two episodes per week.
The broadcast volume of the program has dominated the ratings of both Saturday and Sunday night programs in the past month or so.
Although "If You Are the One" cannot compete with the ratings of "I Am a Singer", it is as easy as chopping vegetables to crush "Happy Camp".
So much so that the ratings of a recent episode of "Happy Camp" fell below 2%, which made people want to cry without tears.
But today, everything is in high spirits!
Not to mention crushing "If You Are the One", all the programs and TV series in the country are not enough to beat "Happy Camp".
Even CCTV, tonight's "Happy Camp", hopes to become the master!
At the beginning, when Li Qing's mechanical dance appeared, not only the audience on the TV were flushed with excitement, but also the audience sitting in front of the TV had their eyes wide open, as if they had seen a monster, their eyes full of
Unbelievable.
Does Li Qing have skates under his feet? How can he move around on the ground as if he were skating?
Especially Li Qing's powerful sense of rhythm makes him look like a puppet on strings. He looks so magical and shocking.
Next, when they saw Li Qing teaching Lin Xiang how to dance on the TV, many viewers couldn't help but stand up and learn along while watching TV.
Although shuffle dance does not give people as much shock as mechanical dance, but combined with the explosive electronic music, it still makes many people feel endless fun.
The most important thing is that shuffle dance is a national dance. As long as the physical condition is not bad enough, after a period of practice, the dance steps will be as smooth as Li Qing's.
It was precisely because Li Qing made the shuffle dance public that in the next period of time, many boys and girls began to exercise hard, and the youth was better than the old. Many people were born with the dance factor, and on the basis of shuffle dance
Various dances were developed in the world. After this, in less than a year, shuffle dance became popular all over the country and even in Southeast Asia and other regions.
Li Qing's mechanical dance in "Happy Camp" was also edited into separate clips and posted on foreign websites for fans to browse. Soon, the attendance rate of mechanical dance began to be high in various street dance competitions.
No less.
While mechanical dance has been carried forward, it has also been given another name, Chinese dance.
This is something that Li Qing would never have thought of in the future.
At this moment, after Li Qing performed a mechanical dance and shuffle dance, the ratings of "Happy Camp" began to rise.
When Mizuki performed "The Most Dazzling National Style", the ratings soared to nearly 7%, completely breaking all previous ratings records held by "Happy Camp".
And judging from the length of the program, the 7% national ratings are obviously not the end yet.
This phenomenon directly alarmed Xie Ankun, the director of Xiangnan Radio and Television Station.
That night, he drove to the TV station and stood in front of the real-time ratings monitor with Xia Wei, Jiang Yan, Lin Xiang and others, waiting silently.
Waiting for the birth of a miracle!
Except for CCTV, so far, very few local satellite TVs can have ratings exceeding 10%. Even CCTV has to hold large-scale evening parties or classic TV series to get ratings above 10%, such as the Spring Festival Gala, or
Lantern Festival parties, and even some prime-time TV series filmed by famous directors.
It is theoretically possible for local governments to break through the 10% ratings, but so far, no local TV station has achieved a program rating of 10%.
"Superstar", which was entrusted with important tasks last year and invested tens of millions to create, did not have a maximum ratings of more than 6%, including "The King of Masked Singer", which did not have a maximum ratings of more than 8%!
Although the ratings of "I Am a Singer" have skyrocketed recently, with the ratings stabilizing above 6% for each episode, it is obviously a big challenge to break through 8%.
But now, "Happy Camp", which only plays for half an hour, has a ratings of close to 7%...
How could this not make Xie Ankun and others excited?
Everyone is hoping for a miracle to happen.
"If it exceeds 10%, then Li Qing's influence will really be..."
Jiang Yan took a deep breath when she thought of that possibility.
She has been the director of Shonan Satellite TV for three years. Thanks to the policies left by the previous director before leaving office, and her insistence, Shonan Satellite TV has continued to purchase TV series produced in Taiwan in recent years.
Compared with local TV dramas, Taiwanese TV dramas are very popular with mainlanders for their freshness and Taiwanese accent.
Especially those Taiwanese TV dramas that are different from Mainland TV dramas in their short-lived romance, the love soap operas they produce have really caught the eyes of many housewives.
So under this situation, the ratings of Xiangnan Satellite TV began to skyrocket, leading the major TV stations by far more than one and a half points.
Coupled with the updates of equipment and the fact that "Happy Camp" occasionally invites some Taiwanese celebrities to perform, many people have developed the habit of jumping to Hunan Satellite TV as soon as they turn on the TV.
But no matter how brilliant the previous policies and guidelines were, the highest ratings of Hunan Satellite TV were always stuck below 10%. To be precise, it was 7.8%!
The 7.8% ratings was achieved by a large-scale period TV series "Dragonfly Princess" two years ago. "Dragonfly Princess" was jointly created by the famous domestic director Feng Shuren and Taiwan's number one romance screenwriter Mustard. At that time, it was not only popular in China, but also in the entire Southeast Asia region.
, including Japan, Korea, Thailand and other places, there has been a certain amount of discussion and enthusiasm, and it has quite a strong influence.
However, since then, it has been difficult to see ratings exceeding 7% on local TV stations.
Now two years later, "Happy Camp" has done it. Not only has it done it, but it is about to break a new historical record!
Although there were only two episodes, it was enough to go down in history.
"7%!"
Xia Wei suddenly said, his eyes fixed on the ratings monitor, his expression relatively calm.
Everyone else nodded silently.
"I heard that a TV series jointly produced by Hanhai and Bayi Studios is about to be completed? Mr. Jiang, have you contacted Hanhai?" Xie Ankun asked.
Jiang Yan smiled bitterly and said: "I got in touch, but it seems that someone got ahead of me."
"Huh? Is there any TV station that is more suitable than our Xiangnan Satellite TV?"
Xie Ankun frowned, but immediately a strange look appeared on his face: "Could it be that CCTV took action?"
"Yes." Jiang Yan said helplessly.
"Okay." Xie Ankun rubbed his face, inexplicably thinking of what he and Li Qing had said in the office before.
When he thought about the cooperation between Li Qing and CCTV, which seemed to have a close relationship, he had no hope at all about the idea of inviting Li Qing to produce "Superstar".
What a delicious pastry!
Xie Ankun sighed with emotion.
At the same time, as time goes by, "Happy Camp" gradually begins to reach its climax.
When Cai Li sang "Inflammable and Explosive" and when Bao Yunyun sang "Millennium Love", the ratings of the program continued to reach its peak.
7.2%…
7.4%…
7.5%…
"It's a bit difficult!"
Lin Xiang crossed his arms, pointed at the screen, and said: "There is less than half an hour of playback time left. It may exceed 8%, but if it reaches 10%, the hope is too slim!"
"Indeed, Li Qing's popularity is high, but no matter how high it is, it still has a certain range. Most of his fans are urban white-collar workers and students in first- and second-tier cities. These people are the most important group, such as some remote areas, counties, towns, etc.
Therefore, Li Qing's influence will continue to weaken. After all, Li Qing is still a singer, and his fame is limited. If he wants to continue to rise, he will have to produce some high-quality movies and TV series, in which case his popularity will spread even more.
Extensive." Jiang Yan said.
Xie Ankun said with a smile: "So this guy went to make movies. He can be regarded as a far-sighted master."
"In three years, he has been able to achieve this level from scratch. Apart from him, I have never seen anyone in the entire industry who has this ability."
Xia Wei sighed: "With his current popularity, as long as his acting skills are up to standard and the film quality is good enough, it will be a matter of time before he dominates the domestic film market! Maybe he can become the first domestic superstar who can make a name for himself in Hollywood?"
"
"It's difficult." Jiang Yan said: "Li Qing's personal conditions are good. With his looks, he will definitely be popular in Southeast Asia. But in the eyes of Europeans and Americans, Asians are almost all cut out of the same mold. If you want to
To break into a world in Hollywood, the efforts he has to make are not as simple as before."
While several people were discussing around Li Qing, a trembling voice sounded.
"Breaking 8%..."
What?
There was a sudden silence in the room, and everyone turned their heads to look at the real-time ratings monitor who looked horrified.
"The ratings have exceeded 8%..." the monitor swallowed and said with difficulty.
Lin Xiang and others were shocked.
Xie Ankun and Xia Wei, who were originally sitting aside, stood up almost at the same time, bent down, and looked at the ratings monitoring meter.
At this time, Li Qing was singing "Legend".
But because no external speakers were installed, the monitoring room was quiet at this time. Xie Ankun and others could only see Li Qing playing and singing seriously, while the TV screen showed the picture from the crane camera passing over the auditorium...
On the screen, the audience looked full of enjoyment, shaking their heads and listening, as if they were listening to the fairy sounds coming from outside that day...
"I would rather believe that we had an appointment in our previous life..."