"Mr. Qin, if we use water from the wine spring to make wine, won't the water be enough?"
In the distillation room of Quhe Distillery, a group of workers were busy pouring grain into a large wooden barrel and then placing it on a large iron pot to prepare the grain for distillation.
At the other end of the distillation room, there are several aluminum alloy machines standing idle.
This iron pot and wooden barrel distillation is an outdated brewing tool. It is generally only used by villagers in small places to brew sorghum wine. As wineries now use machine brewing, so this morning, I was notified by Qin Yu
Yao Guoliang is full of confusion. This is just wine making. If you leave the ready-made machine unused, why use this antique that is about to be moved from the distillery?
However, Qin Yu's answer was very simple. His ancient wine recipe must be brewed using this ancient method.
"Director Yao, don't worry. The spring water in this wine spring will be inexhaustible from now on. Of course, we have to pay attention to the temperature, but at least there is no problem in brewing five hundred kilograms of wine a month.
"Qin Yu looked at the busy work of the workers and replied with a smile.
"Five hundred catties of wine a month, what's that enough for?" Yao Guoliang muttered after hearing Qin Yu's words, one hundred catties of liquor, according to the price of their Quhe Liquor, the best wine is given to those dealers
The price is not enough, only 500 bottles. It is very good to make wine eight months a year, which is four thousand catties. The sales volume that year is only two million, which does not include the cost of purchasing grain.
And the workers’ wages are not much profitable at all.
"Director Yao, the pricing of this batch of wine will be different from the previous Huaihe wine. This time, we are selling in limited quantities." Qin Yu was so close to Yao Guoliang, so he naturally heard Yao Guoliang's muttering.
The corners of his mouth turned up slightly, and he raised a confident smile, and said: "This month's output of 500 jins of wine, we only sell 300 jins to the outside world, and store the remaining 200 jins."
"Three hundred pounds a month? I'm afraid it will be difficult to sustain the factory's expenses."
After hearing Qin Yu's words, Yao Guoliang's expression finally changed. Although he was grateful to Qin Yu for saving Quhe Winery at the critical moment, he absolutely could not agree with such sales tactics.
In this case, the winery will have no profit at all.
"Director Yao, don't worry. Since I said that, of course I have my request." Qin Yu looked at Yao Guoliang's expression and said with a smile, "Director Yao has heard of Apple phones, right?"
"I heard it." Yao Guoliang nodded. His children are still using it. The kidney 6 came out not long ago. He also offered to buy him one, but he refused.
"Actually, Apple sells so well, especially in mainland China, where it has almost reached the point of frantic buying. In addition to the performance and system stability of Apple mobile phones, which are indeed better than other phones, there is also a very important point, which is that Apple is targeting
Our mainland’s specific marketing method: hunger marketing.”
"How big the Chinese market is is not unknown to Apple's mobile phones. If Apple's mobile phones are willing to lower the price, I believe that Apple can occupy at least half of the domestic mobile phone market, making small profits but quick turnover. Apple will not understand this principle."
"But Apple mobile phones have not done this. Not only is the price much higher than ordinary mobile phones, but even the sales volume has remained at a certain level. It will never fill the mainland market. Moreover, it is updated very quickly, almost every year.
If you change the model, the next generation model will be launched before the previous generation model is saturated. This sales method is an important reason why Apple mobile phones can be successful in our mainland."
"We Chinese people save face. This is a tradition that has been around for thousands of years. There is an old saying that goes: if wealth does not return to its hometown, it will be like walking in brocade at night."
“Imagine that when only a small number of people can buy Apple mobile phones, to be precise, only a few people can buy them within a period of time. Then, for those who can buy Apple mobile phones,
Isn't it just an opportunity to gain face? Others don't have it, but I have it. In addition, the high price of Apple's new machine can also meet the face requirements of the Chinese people. It is because of these two points that Apple mobile phones have become very popular in China.
.”
"Director Yao, to put it bluntly, if people of your generation buy a mobile phone, its more functions are actually making calls and at most taking pictures. The functions you use can also be satisfied by ordinary domestic mobile phones, but according to the
I have observed that business owners or executives like you are the main sales targets of Apple mobile phones, because in your eyes, Apple mobile phones can just satisfy your status symbol."
"In addition, the main target audience of Apple mobile phones is today's young people. Firstly, it is because of Apple's powerful functions, and secondly, it is also because of its face."
"So, this is Apple's hunger marketing for our mainland market. Some domestic manufacturers also use this sales method, and the results are quite good."
Qin Yu finally sighed and said: "This is the cleverness of Mr. Qiao. He has captured the psychology of our people. When mobile phones have become a symbol of showing off their status, the price is compared to those that easily cost tens of thousands.
When luxury goods worth hundreds of thousands are much cheaper, many people, including young people, will choose to buy them. No one can afford to spend thousands of dollars with gritted teeth. In terms of function, apart from system stability, in fact many
The function is not used at all.”
When a product itself is strong enough and the marketing method is correct, success is inevitable. However, with the current development of domestic mobile phones, Apple is still so hot. This is entirely the long-term benefit brought by correct marketing.
.
"Mr. Qin, I understand what you mean." Yao Guoliang's face showed an expression of sudden realization. It turned out that Mr. Qin also wanted to follow the hunger marketing route.
"It's just Mr. Qin, if we follow this route, we won't even be able to make back the cost with this output. What's more, wine is not an electronic product and can be updated so quickly."
"What we at Quhe Winery are going to do is somewhat similar to hunger marketing, but on top of this hunger marketing, we have to set another threshold. We are taking the top-end route, and the price of a bottle of wine is less than five dollars.
Wan, we won’t sell it.”
"50,000 yuan for a bottle of wine? How is this possible? There are only a few big-name wineries and a few types of fine wines in China that are priced at this price."
When Yao Guoliang heard Qin Yu's price, he opened his mouth. He felt that Mr. Qin was unreasonable. A bottle of liquor sold for 50,000 yuan. Who would be willing to buy it?
"Director Yao, what do you think of the taste of foreign wine?" Qin Yu suddenly asked him with a smile.
"Anyway, I'm not used to it, but I still think our domestic liquor tastes good." Yao Guoliang replied.
"Yes, wine that most of us are not used to drinking can be sold for tens to hundreds of thousands a bottle in China, so why can't our liquor be the same?" Qin Yu replied confidently.
"But..." Yao Guoliang still felt that something was wrong. Although he was not angry that those foreign wines could be sold at such high prices, the current market situation was like this. It was really difficult to sell liquor at this price.
"Director Yao, don't rush to refute. Our wine will be ready soon. You will know after tasting it."
Qin Yu chuckled and blocked what Yao Guoliang wanted to say.
While Qin Yu and Yao Guoliang were talking, the grain had already begun to be cooked, and all the water was used from the wine spring in accordance with Qin Yu's request.
Half an hour later, the sorghum in the iron pot had been cooked. Several workers turned off the fire and lifted the wooden barrels from the iron pot. Qin Yu and Yao Guoliang saw this and hurried over. The first brewer
After completing this process, the steaming and cooking of sorghum is completed.
"Smells, how come it smells so good?"
When the barrel was opened, the unique aroma of sorghum immediately wafted out. Several workers sniffed and all shouted in surprise.
"Let me take a look."
Yao Guoliang also smelled this fragrance. As the director of the winery, his family has been brewing wine for several generations. He naturally knows the smell of steamed high sorghum very well. Although there is a fragrance, it is such a strong fragrance. This is the first time he has smelled it.
arrive.
“When was this sorghum produced?”
Yao Guoliang lay on the edge of the barrel and glanced inside. The sorghum was already cooked, and the shell cracked, revealing the plump sorghum meat inside. At the same time, wisps of fragrance poured out from the barrel.
It immediately increased his appetite.
"It's the sorghum in our warehouse, the batch purchased last year." A master worker replied.
"That batch of sorghum? That's wrong, that batch of sorghum has been cooked before, and it's not so fragrant?" Yao Guoliang muttered to himself, and suddenly seemed to remember something, turned to look at Qin Yu, and asked eagerly
: "Mr. Qin, is it you..."
"Director Yao, I have never touched this sorghum, and you don't need to doubt me. But let me tell you the truth, Director Yao. My ancient wine formula is actually a medicine. I sprinkled this medicine yesterday.
The wine spring is inside, and the reason why the sorghum becomes so fragrant when cooked is because the spring water also contains the ingredients of my medicine, and it is not only sorghum, but also the spring water is absorbed into the sorghum. When it is fermented and distilled, this
The wine will also become very fragrant, which is definitely not comparable to the white wines on the market. The price of 50,000 bottles is definitely not high."
"Is it really so effective?" This time, Yao Guoliang hesitated a little. The fragrance of sorghum gave him a glimmer of confidence.
"Moreover, our wine is not only fragrant and refreshing, but also has many other effects. When the wine is brewed, Director Yao may wish to send it to identify the ingredients in the wine."
A mysterious smile appeared on Qin Yu's face. The effect of Drunken Dragon is not just as simple as making the sorghum and sorghum wine fragrant and pure. (To be continued)