Lin Zhijie asked Lu Chen: "What are your thoughts about the release of this album?"
After listening to 7 songs from Lu Chen's first album in the recording studio, he gave a lot of advice to Wang Jing and Wang Hui. In the end, he didn't want to say enough, so he pulled Lu Chen to sit in the reception room and asked about distribution issues.
.
Originally, Lin Zhijie asked Lu Chen to meet with him to persuade him to join Feishi Records, but he failed to achieve his goal.
Out of the desire to support newcomers, he didn't mind doing Lu Chen a small favor.
It was completely impromptu. Lin Zhijie suddenly became interested in the album Lu Chen was producing, so he ran to this small studio to listen to it, and he was hooked as soon as he heard it!
As the music director of Flying Stone Records, Lin Zhijie is also a veteran in the industry. He keenly discovered that Lu Chen's album, in addition to the quality of the work itself, has an extremely unified and distinct style, focusing on nostalgia.
Completely different from the most popular fast songs nowadays, Lu Chen's target group of fans is obviously not teenage boys and girls, but pop music lovers born in the 1970s, 1980s and early 1990s.
This is a huge group!
Domestic pop music had countless glories in the 1980s and 1990s. After entering the new century, it was influenced by the popular trends in Europe, America, Japan and South Korea, and finally formed its current pattern.
What is popular nowadays? New idols, young people, fast singing and dancing, and rap songs. The new generation of young people pursue fashion and worship stars. They are full of rebellious spirit and do not like the traditional style of the past.
The parents of these boys and girls are the backbone of society, and most of them have good economic conditions. Therefore, they are willing to spend money to chase stars. They like to buy peripheral products of celebrity idols. They don’t care if they spend hundreds or even thousands on a concert.
Therefore, domestic entertainment and media companies are desperately trying to cater to their tastes, introducing things from Europe, America, Japan and South Korea and localizing them, and making a lot of money from the fan economy.
The competition among entertainment companies is extremely fierce. Artists are trained in large numbers like products on an assembly line, and they do their best to consume the huge market brought by young fans.
But what about those people in their 70s and 80s?
They may passively accept new music. They may fall in love with new idols, but they still miss and insist on loving the classics of the past.
The most typical example is Tan Hong, who has almost retired. Last year he held a concert at the National Stadium in Beijing. All tens of thousands of tickets were sold out within three days!
Why? Because Tan Hong still has thousands of fans who like him. They may not be young anymore, but their power is still strong, but they are not as willing to spend money on their idols as young people.
Lu Chen's album, all 7 songs that have been completed are ballads. With a strong nostalgic flavor, the talent and intention he showed in it moved Lin Zhijie!
Therefore, Lin Zhijie wanted to help Lu Chen more in terms of sales and distribution, so that this album would not become dusty.
It deserves the credit it deserves!
Lu Chen and Lu Xi looked at each other, and the latter indicated that he should answer Lin Zhijie's question himself.
Lu Chen thought for a while and said, "Teacher Lin, it's like this."
Lu Chen's idea is to record his first album through Feishi Records, including CDs and USB disks, and at the same time, it will be divided into three versions: regular edition, collector's edition and deluxe edition, and fans will order to determine the quantity.
In other words, as much as the fans order, we will brew it here to minimize the risk.
In addition to processing, Feishi Records also distributes albums through their channels.
This channel is Xinhua Bookstore, which has branches all over the country!
Xinhua Book Company is a large state-owned book distribution enterprise that has been established for 70 years. It is affiliated to the National Propaganda Department and the China Publishing Group. It has up to 15,000 sales outlets and is headquartered in Beijing.
In the past, when people bought books, basically everyone went to Xinhua Bookstore to buy them, especially textbooks, which were distributed by the state through Xinhua Bookstore. Therefore, the annual sales were extremely amazing.
However, in the new century, the country has fully liberalized publishing restrictions, and with the rise of online shopping, Xinhua Book Company's dominance has been greatly impacted. Profit margins have declined year by year.
Many branches in remote places rely on renting out their storefronts to maintain operations, and cannot make much money from selling books.
The difficulties faced by Xinhua Bookstore are similar to those of Feishi Records. In recent years, the bookstore’s senior management has also pursued innovation, change, expanded multi-faceted operations, and made full use of its own advantages.
For example, Xinhua Bookstore used to sell tapes and CDs, but now these items have been phased out and declined, and there is no profit at all. The bookstore has conducted in-depth cooperation with entertainment brokerage companies, selling various peripheral products of celebrity idols, and even
Concert tickets.
Due to the influence of Xinhua Book Company and the fact that they are all genuine, entertainment agencies are also happy to use this channel to expand their fan groups, so a very mature operating process has been formed very early.
Feishi Records is one of the partners of Xinhua Book Company.
Lin Zhijie understood: "You want to pre-sell it online first and then ship it to Xinhua Bookstore?"
This sales method has been around for a long time. Fans order celebrity peripheral products on the official website, obtain the corresponding authentication code, and then take their mobile phone to the local Xinhua Bookstore sales outlet to scan, and then they can receive the items.
For entertainment brokerage companies, this sales method greatly reduces their pressure. They only need to hand over all the produced products to Xinhua Book Company and rely on the latter's powerful logistics system and huge sales network to ship them.
Coupled with direct sales on the website, a complete sales system has been formed, and costs have been reduced to a reasonable level.
Lu Chen smiled and said, "Yes!"
He actually has a sales plan that is different from others, which was inspired by the dream world.
It's just that it's hard to tell Lin Zhijie right now.
Lin Zhijie nodded in approval.
Lu Chen had obviously done a lot of homework in advance and had a basic understanding of this distribution process. Choosing Fei Shi Records to cooperate was definitely not a temporary idea, it was obviously a matter of careful consideration.
But this does not mean that Lin Zhijie is very optimistic about the record sales prospects of this album.
After all, Lu Chen is still a newcomer who has just debuted. Although he has accumulated a lot of popularity by winning the championship in "Singing China", it is not a simple matter to turn his popularity into tangible benefits.
Lu Chen's biggest problem is that he does not have a complete and experienced team behind the scenes to support him, and he lacks human resources. He is destined to not be able to go very far just relying on the impulse spending of a few fans.
Lin Zhijie really didn't want to throw cold water on Lu Chen. Besides, it's not purely a bad thing for young people to suffer setbacks.
So he didn't say anything more.
"Then you hurry up and finish this album. I should be able to help Feishi by then."
Lu Chen was grateful: "Thank you, Teacher Lin!"
With the help of the music director of Flying Stone Records, it would be much easier for him to release the album there!
Lin Zhijie said seriously: "Remember to pay attention to quality and not be sloppy in details. Also"
He asked: "Wang Jing did your arrangement?"
Lu Chen replied: "Yes."
Lin Zhijie pondered for a moment and reminded: "You need to strengthen in this aspect. With your talent, only if you participate in the arrangement yourself can you fully express the essence of the work to the greatest extent."
Really good singer-songwriters can often write songs and arrange music. Of course, it does not mean that you must know how to arrange music if you can compose, but having both will undoubtedly greatly improve the work.
After all, others may not be able to fully understand the creator's intentions, and there are also barriers to communication.
Lu Chen is not a major, so it is normal for his weak ability in arranging music.
Lin Zhijie hopes he can make up for his shortcomings in this area.
Lu Chen was surprised: "I have thought about it. I want to attend classes at Jingyin or Beiyin, but I heard that it is difficult to get audited."
Lu Chen had this idea for a long time, but after asking Wang Jing, he knew that it is very difficult to apply for a hearing, whether it is Jingyin or Beiyin. The college has very strict control, and only a few are processed a year.
.
As for other private institutions where you can just go in and spend money, just save it.
Lin Zhijie smiled and said: "It's good to have a spirit of learning. I know two professors from Jingyin. They may be able to help you get a hearing, but I can't guarantee one hundred percent."
Even if it’s not guaranteed, it’s already a surprise!
Lu Chen quickly said: "Thank you, Teacher Lin!"
"You have thanked me many times today"
Lin Zhijie waved his hand and said: "Since you call me teacher, it is also our fate. I am willing to help if I can."
"The key is to work hard yourself!"
As long as it does not affect his own and the company's interests, Lin Zhijie is willing to help the promising young man in front of him. What he sees in Lu Chen is a trait that is different from others.
Do a small favor and make a good connection, why not do it?
Lu Chen nodded vigorously.
He knew that this favor was truly owed and he would have to pay it back if there was a chance in the future.
Lu Chen is undoubtedly lucky. On this road to success, he has encountered blockers like Zhao Deping, Jin Hongwei, and Zhuang Hao, as well as guides like Chen Jianhao, Tan Hong, and Lin Zhijie!
Lu Chen and Lu Xi sent Lin Zhijie and his party away together.
Back in his studio, Lu Xi took out his notepad and said to him: "At 2 o'clock this afternoon, you are going to EMI Culture Agency. I have already made an agreement with Wen Zhiyuan, the manager of the agency department there, and he will arrange for the artists to come.
I’m meeting you for an audition.”
Lu Chen said without hesitation: "Okay."
He wants to make money, make a lot of money!——
The first update is here. If you like this book, please remember to support the author by subscribing to the original version at /click/中文/网!
ps: Please support me with monthly votes, there are still three updates today! (To be continued.)