From the day it was born, every pore of capital has been filled with filth and blood.
These two famous quotes perfectly explain the nature of business. The early expansion of the domestic Internet industry was a bloody fight and annexation process. It followed the jungle law of the jungle and the strong. Several giants were all fought out of the Red Sea.
His face was full of wolfish nature that devoured everything.
They call them business rules.
However, the domestic political system determines that this unlimited and brutal expansion must be curbed, because the result of giant monopoly is to stifle the spirit of innovation to a great extent, making it difficult for small and medium-sized enterprises to gain a foothold.
And the giants that have grown up by devouring the weak at home appear to be very weak when facing their foreign counterparts.
This situation eventually aroused the vigilance and reflection of the upper class of society. After a difficult game, in September 2005, the Commercial Creativity Copyright Protection Act was officially released and existed as a supplementary regulation to the patent and copyright regulations.
This regulation is aimed at new industries based on the Internet, protecting the original business creative models of enterprise units from plagiarism, imitation, and misappropriation by others, thereby promoting industrial upgrading and expansion, forming a good market competition atmosphere, and avoiding falling into a vicious cycle.
middle.
Regulations stipulate that commercial creative copyright only accepts applications from corporate units. After passing the review, a creative copyright protection certificate will be issued, which is valid for 12 months.
That is to say, you are given one year to develop, and after one year you will face cruel competition in the market. If you cannot develop and establish an advantageous position within the protection period, then don't complain if you are defeated by others.
After the regulations on copyright protection for commercial creativity were formulated and implemented, the Ministry of Commerce, the Ministry of Information Technology and the General Administration of Copyright jointly established the Commercial Creative Copyright Protection Office, referred to as the Creation and Protection Office.
The Creation and Protection Office is responsible for the approval, supervision and arbitration of commercial creative copyrights. The department has neither much power nor little power.
The implementation of regulations and the establishment of the Innovation and Insurance Office have indeed protected the interests of small and medium-sized Internet companies to a large extent and given them room for survival and development.
At present, three of the seven major Internet giants in China have grown up relying on the protection of this regulation. There are also many small and medium-sized creative enterprises that have benefited a lot. It allows everyone to dare to innovate and innovate!
Interestingly, due to the outstanding achievements of domestic commercial creative copyright protection regulations, European and American countries facing the same problem have also adopted similar plans and established corresponding institutions.
As early as a month ago, Lu Chen asked Lu Xi to submit an application for creative copyright protection in the crowdfunding model to the Creation and Innovation Office in the name of Lu Chen Studio, but so far there has been no news.
Applying for copyright protection is not easy. The Creation and Protection Office is not a supercomputer-controlled "Greater China Music Library". It requires tedious manual review, and the time process is naturally very long.
And due to some unexplained factors, even an original creative model may not be able to receive final approval.
In the industry, this protection certificate is also nicknamed the "golden birth certificate".
It is said that as long as a company obtains this certificate, it will immediately attract the attention of venture capital!
Lu Chen had no ambition to make a big splash in the Internet industry, but he didn't want to waste this good idea, so he asked Li Mubai to help inquire, at least to inquire about the progress of the review and whether there was any hope of passing the review.
If there is no hope, then he will directly put the crowdfunding website online and stop waiting.
Li Murong finished reading Lu Chen's creative copywriting. He pondered for a moment and said, "Your project idea is very interesting, but doesn't it involve private fundraising?"
Private fund-raising is a minefield, and the crime of illegal fund-raising is very serious, and the crowdfunding model is really similar.
Lu Chen answered without hesitation: "From the perspective of business and capital flow, crowdfunding is actually a form of group buying, which is essentially different from illegal fund-raising!"
"All project crowdfunding cannot be rewarded with equity or funds, and project sponsors cannot promise any financial gains to supporters. They must be rewarded in kind, services or media content."
"Support for a project is a purchasing behavior, not an investment behavior!"
A confident look appeared on his face. He continued to talk: "For example, if I want to make a record, I launch a crowdfunding campaign on the platform and call on fans to come and subscribe. As long as the funds required for production and distribution are met, it will be declared a success."
"This model can also be extended to more levels. For example, the development of new products, albums can be crowdfunded, books can be crowdfunded, movies can be crowdfunded, and even charity relief can be completed through crowdfunding!"
For this project, Lu Chen went through the memories he had in the dream world. He kept many details firmly in mind, so when faced with Li Murong's questions, his answers were watertight.
This kind of confident self-confidence gave Lu Chen a certain temperament and charm that was inconsistent with his age.
Su Daiwan's eyes lit up as she sat next to Li Murong.
She didn't know what she thought of, and nodded slightly, with a smile in her eyes.
Snap! Snap!
As soon as Lu Chen finished speaking, Li Murong clapped his hands.
The eldest son of the Li family praised: "It's wonderful. This is the best new creative model I have heard in recent years."
He turned to Li Mubai and said, "Mubai, among all the friends you know, Lu Chen is the only one you really deserve to be with. It's not worth my while to come over here at night."
Li Mubai scratched his head and laughed, a little silly.
Lu Chen smiled and said, "Brother Li is so complimentary, but it's actually just a small idea."
Li Murong shook his head: "Even a small idea has golden value. The core profit of your crowdfunding platform is the project commission, right? Then how to ensure the success of the project and that the project sponsor will not run away with the money is probably the biggest problem. It needs to be
Carrying out strict project review is definitely not something you can do by yourself."
The crowdfunding model is mainly composed of three parties: the project initiator, the supporters and the platform. If the crowdfunding fails, it is simple. Just refund the money to the supporters directly. However, if the project fails during the implementation process, it means that the supporters will not get anything.
compensation.
This is the platform's disclaimer, but project failure will also dampen the enthusiasm and confidence of supporters, which means a loss of credibility for the crowdfunding platform.
Li Murong’s question hit the nail on the head!
Lu Chen said calmly: "That's right, because I am building this platform to serve myself at the moment. If it expands in the future, I will definitely bring in professional managers and formulate more complete and guaranteed terms."
Li Murong nodded with satisfaction.
Among young people nowadays, there are very few people like Lu Chen who are as calm-minded and think things through carefully.
He smiled and said: "I almost forgot that you are an artist."
This is not a disparagement, but a compliment, because Lu Chen behaves more like a shopping mall elite!
"What's wrong with the artist?"
As a result, Su Daiwan refused and said angrily: "I'm still an artist!"
Li Murong chuckled and did not explain. He just held her hand gently, his eyes full of affection.
Su Daiwan blushed and lowered her head shyly.
Li Mubai finally couldn't help it anymore and shouted: "Brother, please stop showing affection to your sister-in-law. After all you have said, can you help me?"
The third young master of the Li family has a very simple idea. If it works, just give him a sentence. Why do you talk so much?
Brother is so unhappy!
With Li Murong's restraint, he couldn't help but glare at his younger brother.
He thought for a moment and said, "Lu Chen, how far are you prepared to take this project?"
Lu Chen's heart moved and he said: "My original idea was to make a quick buck. If Brother Li is interested, he is more than welcome to become a shareholder. There is no problem in holding a controlling stake!"
Lu Chen originally planned to serve himself first after getting the "Golden Birth Certificate". If there was interest in venture capital, he would sell it as long as the price was reasonable. He believed that the money would be enough to repay the family's debts and there would be more than enough.
If Li Murong is interested, that would be great!
With the other party's wealth and magnanimity, it is impossible for him to do anything to rob him by force. Even if the unexpected situation does arise, the worst case scenario is to repay the favor to Li Mubai.
With a world's wealth of memories, Lu Chen has nothing to fear.
His dream has always been to stand on that glorious highest stage, and it has never changed.
But his intuition told Lu Chen that Li Murong might not like it yet.
Li Murong smiled and said: "I just said that Mu Bai has met a true friend."
"Let's do it this way. You two can form a partnership to build this crowdfunding platform. You can discuss the shares among yourself."
"What?"
Li Mubai immediately jumped up and shouted: "If I don't do it, how can I snatch Brother Chen's shares?"
"sit down!"
Li Murong shouted: "What does robbery mean? You have to invest your own money and exchange shares to help your friends start their careers, so you don't have to spend all day drinking and picking up girls. Look at what you have fallen into now!"
"Besides, if I don't have your shares, then in what name do I get involved in this matter? Do you think the people in the Founding and Insurance Office are so easy to talk to that you can get them to help just by inviting them to a meal?"
Li Mubai suddenly wilted like an eggplant beaten by frost. He sat down again obediently, his eyes rolling non-stop.
Li Murong sneered and said: "Don't think about cheating or cheating. After you invest in shares, your family will not give you any money. You have to earn it on your own. Otherwise, you will just obey the family's arrangements and get married and have children with a member of the Wang family."
!”
Li Mubai felt as if he had been struck by five thunderbolts from the sky, with a look of despair.
Li Murong gave him another fatal blow: "Mushi will return to China next month. This project is just for her to practice her skills and supervise you. Your share of the family's career will be indispensable in the future. We can't let everything go to waste."
!”
"Li Muchi"
Upon hearing this name, classmate Li Bai trembled all over and his face changed.
He suddenly fell to the ground and hugged Su Daiwan's legs.
"Sister-in-law, help!"——
The second update is here. Please support me by monthly ticket. Due to the problem of my finger joints, I have not been able to type much in the past few days, so I only have two updates today. Please forgive me. (To be continued.)