On September 5, Lu Chen's first album "My Deskmate" was pre-promoted on Feixun Music.
This album, which took more than two months to complete, is undoubtedly the real business focus after the establishment of Lu Chen Studio. Its sales success or failure will largely affect Lu Chen's status in the pop music world.
No independent artist has released his first solo album so soon after debuting.
As a newly famous singer-songwriter, Lu Chen's talent is unquestionable. Many of his songs have appeared on the original music charts, and the live version of the original works in "Singing China" has also frequently hit the charts on Feixun Music.
Therefore, many people in the industry are secretly paying attention to the online release of this album, but not everyone is optimistic about the sales of "My Deskmate". There are many pessimistic voices on Inspur Blog.
First of all, Lu Chen did not put a lot of effort into promoting this album. He placed an advertisement on his blog. The promotional position on the Feixun Music website was also very ordinary. It gave people the impression that he was too cash-strapped to spend money.
Today's artists want to become popular without packaging and promotion, which is basically a fool's errand. If a new singer's album does not spend a lot of effort on publicity and hype, the sales volume will often be very bleak.
Relevant stakeholders, such as websites and portal media such as Feixun Music, will also ignore it intentionally or unintentionally and easily refuse to provide free publicity resources. This is an unspoken rule in the industry.
Like Lu Chen's original works in "Singing China", many songs appeared on Feixun Music's click and download charts, but they all quickly fell off the charts and disappeared as "Singing China" came to an end.
The reason is very simple. Lu Chen didn't spend money on advertising on Feixun Music. How could he let such an important promotional resource go to waste? Being able to appear on the list is already a great honor.
If Feixun Music were not a partner of Beijing Satellite TV's "Singing China", it probably would have no chance of being on the list!
This time Lu Chen officially cooperated with Feixun Music. The latter took away the exclusive sales rights, but still had to pay 100,000 yuan in real money for a small advertising space.
Under normal circumstances, Lu Chen's album would still have a lot to do with its reputation as the champion of "Singing China".
But he happened to run into some strong opponents!
The first opponent is Cui Zhengzhi. The runner-up of Hunan Satellite TV's "Super Boy" in 2014, signed with the company Chengtian Entertainment, will pre-promote his first album "Fire" on Feixun Music on September 1st.
This Chinese-Korean idol singer is the main new artist promoted by the industry giant Chengtian Entertainment.
His album has been brewing for nearly a year. It is definitely a masterpiece. Its title song "Fire" is currently ranked first on Feixun Music Network's click list. It can be said that it is coming fiercely!
The second opponent, Zou Bei, the winner of the 2015 Deep Sea TV ace variety show "National Idol", signed a contract with Starlight Media. And Starlight Media happens to be the holding company of "Starlight Show".
Zou Bei graduated from Huyin and is a truly talented woman. She also brought her debut album "Blooming Stamens", which will be pre-released on Feixun Music on September 2nd.
As for the third opponent, it is undoubtedly Lu Chen's old acquaintance Ling Xiaoxiao.
Ling Xiaoxiao performed abnormally in the finals of "The Strongest Singer-Songwriter" and only finished fifth.
Strictly speaking, his defeat had something to do with Lu Chen. Fan groups from both sides fought to the death on Inspur Blog, but Lu Chen won in the end.
This time Ling Xiaoxiao brought his first album "True Love Invincible" to Feixun Music to compete with Lu Chen, which undoubtedly has a strong flavor of revenge.
Ling Xiaoxiao’s contract company is Jin Hongwei’s Juxing Company!
His solo album should be produced at about the same time as Lu Chen's, and pre-promotion will begin on September 3rd.
Four new artists and new singers are releasing solo albums on Feixun Music at the same time. And the time is so intensive for promotion and warm-up. This situation has never happened before in the history of Feixun Music website.
Generally speaking, unless they are mortal enemies or are deliberately hyping up, there is a tacit understanding between entertainment records and management companies. The albums of their artists will often be promoted at a staggered time to avoid the situation of competing with Taiwanese dramas.
The competition in the pop music world is also very fierce. A large number of new artists emerge every year. Those who are qualified to release albums are all promoted by various companies. No one wants to be in the spotlight with their opponents at a critical moment.
If you kill a thousand enemies, you may injure yourself eight hundred!
Chengtian Entertainment, Starlight Media and Juxing Company are all top or first-class companies in the industry.
You can imagine how intense the scene will be when the three of them fight together.
In fact, the main advertising space of Feixun Music Network has basically been divided up by three companies. And in blogs, forums, post bars, etc., their publicity offensives are very fierce!
In comparison, Lu Chen was pitifully weak!
To put it simply, after Lu Chen made his debut in "Singing China" and won the championship, he did not participate in any announcements. He also did not film commercials and hold fan meetings to show his face. He was so low-key that he hardly looked like an artist.
Cui Zhengzhi, Zou Bei and Ling Xiaoxiao, who are not promoting themselves everywhere? In today's fast-paced era of life, the ups and downs of celebrities and idols are very frequent. It is very easy for fans to like the new and dislike the old. Artists who do not often appear in entertainment news are very likely to
It will be forgotten soon.
Lu Chen is capable, but he doesn't answer announcements and doesn't promote things like this. The popularity he finally accumulated will be exhausted in a short time.
This is no longer the 1980s or 1990s. A popular song can last for more than ten or twenty years!
"Our biggest problem is that most of the songs in the album are available online."
Lu Chen's studio and Lu Xi's manager's office temporarily served as a small meeting.
Except for Chen Xiaomei at the front desk, all other members of the studio were present, plus classmate Li Mubai.
My sister rubbed her frown and said helplessly: "So the fans' desire to buy will not be very strong."
Compared with the albums of the three competitors Cui Zhengzhi, Zou Bei and Ling Xiaoxiao, Lu Chen's "My Deskmate" is very transparent. All 10 songs can be found for free on the Internet, and it lacks a sense of mystery.
and a sense of expectation, which naturally greatly reduces the desire to buy.
Especially in the face of strong competition, many pop music fans are likely to search for pirated content online after Lu Chen's album is released, and would rather spend their money on the new albums of the other three.
Nowadays, Lu Xi has increasingly stepped into the role of studio manager and agent. She spends a lot of time every day to understand the latest news on the Internet and in the industry, and devotes herself to making suggestions for Lu Chen.
She said: "I just received a call from the head of Feixun's music business, asking if we need to postpone the release of the album to avoid a collision with Cui Zhengzhi."
According to the agreement reached between the studio and Feixun Music, "My Deskmate" will be pre-promoted on September 5th and will be officially launched on September 8th.
Cui Zhengzhi's "Provoking Fire" was actually released on the same day!
This new-generation idol in the entertainment industry is not an ordinary figure. His father is a famous domestic actor and his mother is a well-known Korean entertainer. Therefore, he has a wide network of contacts in the industry and many supporters.
Chengtian Entertainment, which he signed with, is a big name company in the industry. It has many celebrities and idols under its banner, and it cooperates very closely with Shonan Satellite TV, even if they only wear the same pants.
With connections, background, and support from top companies, Cui Zhengzhi is handsome and fashionable. He is a model of the Korean-style fresh meat that is very popular among young people. The number of fans on his Inspur blog is close to 10 million!
No matter how many real fans or zombie fans there are, in terms of popularity alone, they will definitely crush Lu Chen!
Cui Zhengzhi's first album has attracted much attention.
But it was very thought-provoking that he collided with Lu Chen by such a coincidence.
You must know that generally speaking, the time between pre-heating and listing on the Feixun Music website is not too long. Three or four days is the best, five days is also acceptable, and Cui Zhengzhi’s promotion starts on the 1st!
Zou Bei's album was released yesterday, and Ling Xiaoxiao's album is today.
Everyone present smelled a strong smell of conspiracy. Li Feiyu, Chen Xin and others couldn't help showing worried looks. Even Li Mubai, who had always been carefree, straightened his back and sat upright.
This Young Master Li was originally here to make himself familiar, but Lu Chen's album really has something to do with him.
Because he is the core figure of Lu Chen's fan group and an indispensable existence.
It's just that Li Mubai never thought that releasing an album would be so troublesome and involve so many problems.
He couldn't help but mutter: "Your circle is really chaotic."
Well, this sentence was also told to him by Lu Chen.
We are not fools, and no one will forget the grudge between Lu Chen and Xiangnan Satellite TV. To say that it is purely a coincidence would be a bit insulting to the IQ.
Of course, a behemoth like Xiangnan Satellite TV may not care about Lu Chen at all, but as a partner, Chengtian Entertainment may not be the same. They will definitely be happy to let Cui Zhengzhi step on Lu Chen and take over.
On the other hand, Ling Xiaoxiao, who had a direct conflict with Lu Chen, did not pose much of a threat because everyone knew what he was and the quality of the album was probably not very high.
Lu Xi analyzed that Ling Xiaoxiao's involvement was most likely to take advantage of the situation to create hype.
Four new singers and songwriters are working hard to create an album on Feixun Music, which is undoubtedly a hot spot for speculation.
Jin Hongwei is a well-known hype king in the industry.
There are wolves before and tigers behind, so how should Lu Chen face their challenges?
Everyone's eyes were focused on him.
Lu Chen was unexpectedly calm and said with a smile: "Actually, everyone takes the problem too seriously."
His smile is still full of confidence——
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