The domestic Internet began to sprout in the late 1990s, and has flourished since entering the new century. Now it has become a huge trillion-level industry, which can be regarded as one of the pillars of the economy.
The advent of the Internet era has also profoundly changed the world's economic structure, which has had a great impact on many traditional industries. As a result, many industries have declined or even disappeared.
The recording industry is one of them.
When portable audio music players were born and integrated into smartphones, the traditional record industry entered a period of irreversible decline. Many record companies transformed and aggressively entered new entertainment and new media.
Singers in the 1980s and 1990s could make a lot of money from a single best-selling record. Nowadays, the new generation of idol artists release records at a loss to gain popularity, just to gain popularity and popularity, and then through peripheral products.
, advertising endorsements, announcement performances, etc. to recover costs.
Therefore, online sales have become one of the main business channels for entertainment brokerage companies. Large music websites such as Feixun Music and Yiwang Music are important battlefields for singers and artists.
Moreover, the sales performance of the four domestic music websites are calculated into the album sales, resulting in the new era of [Gold Record], [Platinum Record], [Diamond Record] and [Crown Record]!
Online sales + actual sales exceed 100,000, and it is certified by the Chinese Musicians Association, and you will receive the [Golden Record] achievement!
When sales reach 500,000, it is a "Platinum Record", and when sales reach 1 million, it is a "Diamond Record".
As for the highest honor [Crown Records], the sales requirement is 5 million!
Music websites certified by the Chinese Musicians Association include Feixun Music, Yiwang Music, Pop Radio and Voice of China. Certified physical store sales are limited to Xinhua Bookstore, and sales on Yibao.com are not included.
The reason is very simple. It is too easy to fake the sales performance of Yibao.com, and the cost of fraud is very low. It is impossible for the China Music Association to ask a behemoth like Yibao.com to cooperate with it, so it simply gave up.
As for the four major music websites and Xinhua Bookstore, although you can spend money to boost sales, the cost is much higher.
Therefore, the certification authority of the Chinese Musicians Association is the highest in the country.
Every Monday, the Alto Music Association will announce the top 50 record sales in China on its official website, as well as the list of certified gold, white, and diamond kings!
For most singers, being able to obtain a "Golden Record" is enough to be proud of.
Among the criteria for judging a first-class singer, a [Platinum Album] is indispensable.
As for the real big-name superstars, the target has always been [Diamond Records]!
As for "Crown Records", it is a rare miracle now. In fact, even "Diamond Records" often take a long time to accumulate. Unlike before, they could easily sell millions or even millions.
of sales.
The freedom and sharing spirit of the Internet have led to cultural piracy of film, television, music and literature that can never be eradicated.
The online sales performance of Lu Chen's first solo album "My Deskmate" is not favored by others. In addition to strong competitors, the main reason is that the songs in the album can basically be found online, and many netizens
After hearing them all, the desire to consume will naturally be greatly reduced.
This album will be released on Feixun Music Network at 7pm on September 8th.
Also on the shelves at the same time is Cui Zhengzhi's "Provoke"!
Many, many people are paying attention to the sales of these two albums and the duel between the four singer-songwriters.
Zou Bei's previous album "Blooming Stamens" was released on the 4th. The current sales volume is 70,000+.
Ling Xiaoxiao's solo album "True Love Invincible", which was released on the 5th, has sold more than 50,000 copies. There is not much difference between the two.
So far, the results of both of them are considered qualified, there are no big surprises, and they won’t be too disappointing.
At least the [Golden Record] was a sure success, but both albums clearly lacked stamina.
There has always been a law in online record sales, that is, the sales volume within 7 days of being on the shelves should account for 40-50% of the total sales. Especially the first 3 days are the most critical, which is called the 72-hour rule.
How well an album sells, whether it is a blockbuster, acceptable, or a hit, can basically be determined within 72 hours.
Zou Bei's "Blooming Stamen" and Ling Xiaoxiao's "True Love" can only be regarded as qualified. They are still far from the standard of a big hit. The performance of these two people more or less disappointed those onlookers.
We originally expected to see a fierce competition, but it started so calmly. Everyone's eyes couldn't help but fall on the new album of Lu Chen and Cui Zhengzhi to see if there could be a dazzling spark between the two.
Most people believe that there is no suspense about Cui Zhengzhi’s victory!
Let’s not talk about anything else, let’s just talk about the publicity campaign. Cui Zhengzhi’s “Provoking” surpassed Lu Chen by at least three blocks, and its title song “Provoking” still firmly ranks at the top of the click list on Feixun Music’s homepage. It is truly a rainbow of momentum.
In comparison, Lu Chen is really too low-key, and "My Deskmate" basically has no large advertising investment.
Some people also analyzed that Lu Chen's approach is wise. Even if he spends money, his album sales will not be very good. Just building a reputation is enough.
Even though he responded to Cui Zhengzhi's provocation by saying "Come and fight the pain" on his blog, many people thought that Lu Chen was just using the latter to get a little hype, which was an act of free riding, and he did not really want to compete with Cui Zhengzhi.
Life and death.
The simplest proof is that there are no advertisements for Lu Chen's album on major online media, including Feixun Music, but the promotion of "Provoke" can be seen everywhere.
On the Inspur blog, the buzzword "Come and fight the pain" has become a hot topic, but how effective can it be?
In relevant blogs, forums and post bars, there are many people who hold the same views.
Including Cui Zhengzhi himself.
When the album "Provoke" was released, he was in the Five-Star Mingdu Hotel in Shanghai.
During the album promotion period, Cui Zhengzhi had posted dozens of notices under the arrangement of the company. Today alone, he held live events in two shopping malls and a car 4S store in Shanghai.
It was already dark when he returned to the hotel. He hadn't eaten yet and was very tired, but still full of energy.
The young idol artist was staring at the computer screen, staring at the album lists of himself and Lu Chen on the Feixun Music homepage, and staring at the beating digital download sales behind the two albums.
From the beginning, the sales volume of "Provoking" has steadily gained the upper hand, significantly ahead of "My Deskmate"!
Cui Zhengzhi had a proud smile on his face.
"Xiao Zhi, you don't have to look, that Lu Chen will never be your opponent!"
It was the agent sitting next to him who spoke.
Interestingly, like Lu Chen, Cui Zhengzhi’s manager is also his sister Cui Xiuyin.
Cui Xiuyin was originally an artist. She debuted with the support of her parents but did not become popular for a few years. She played small roles in several TV series, but her career never improved.
Later, she moved behind the scenes and devoted herself to helping her younger brother.
Cui Xiuyin's appearance is very ordinary, even if she is carefully dressed, she is only six or seven points. The advantages of her parents are basically concentrated on her younger brother Cui Zhengzhi, who shines with dazzling brilliance as soon as he debuts and has a bright star.
Cui Xiuyin is not jealous of her younger brother. On the contrary, she loves Cui Zhengzhi the most and takes good care of the latter.
In Chengtian Entertainment, she is known for her tough and difficult personality, and many people do not dare to provoke her.
Cui Xiuyin was completely dismissive of Lu Chen who was competing with his younger brother.
"Just for those old-fashioned pieces of his, he'd be lucky if he could sell one-tenth of your sales!"
Cui Xiuyin is very confident when she dares to say such things.
Because except for a few songs composed by Cui Zhengzhi himself, all the other songs in Cui Zhengzhi's "Fire" album were composed by the famous Korean pop composer Lee Chung-ki.
This album was also personally supervised by Lee Chung-kee. It is of first-class quality and has an original Korean pop style. It is the hot and fast song that young people like most nowadays. Both the melody and the rhythm are impeccable.
Cui Xiuyin believes that with this album, Cui Zhengzhi's career will surely reach a big level and he will become a popular idol in the domestic entertainment circle, and then he will naturally enter the film and television industry.
A wide avenue of stars has been rolled out in front of him!
As for Lu Chen, haha, it's just a small stone on the road, just kick it away.
If he bumps into my Zhengzhi Oppa, it will be bad luck for him!
This sentence was not made up by Cui Xiuyin herself, but was said by fans of Cui Zhengzhi in the post.
Cui Xiuyin deeply agreed.
Although Cui Zhengzhi was proud and agreed with Cui Xiuyin's opinion, he still said: "Lu Chen is still capable. His song "The Brightest Star in the Night Sky" is good, but the other songs are very ordinary and too outdated."
Cui Zhengzhi grew up in South Korea and received artist training in South Korea. He was immersed in Korean popular trends. He returned to China to develop and expand the market through the "Korean Wave" and did not like Lu Chen's folk songs.
"But if he's too bad"
Cui Zhengzhi's face showed his signature smile: "Then it would be meaningless if I win, sister, are you right?"
"yes!"
Cui Xiuyin touched her brother's hair and said with a smile: "Stop reading, let's eat first, don't be hungry!"
The hotel dinner had just been delivered to the room, and she was afraid it would be cold and not taste good.
Cui Zhengzhi nodded and closed the computer.
He is very confident about his album.
Just thinking of Lu Chen's response to him in his blog, Cui Zhengzhi was really a little annoyed.
I will let you know what the real strength is!
He has even thought about the content of his blog post tomorrow, and he must at least give a strong counterattack with facts.
Does that mean you think too highly of Lu Chen?
Cui Zhengzhi burst into laughter and asked loudly: "Sister, what delicious food did you order for me?"
"I want to eat meat!"——
The first update is here. Please support by subscribing and monthly tickets. There will be more in the evening!
ps: Recently, some readers said that they are not satisfied with reading and the updates are too slow. The author works hard and everyone supports him. Please give him some motivation! (To be continued.)