Cui Zhengzhi's "Provoke" has more than 40,000 ratings and comments on Feixun Music. If you click on the album's comment area carefully, you will find that the comments there are obviously polarized.
More than half of them are positive reviews, and many of them are simple "high praise" reviews. There are countless 10-point reviews such as "It sounds great! A wonderful album! Support Zhengzhi Oppa." There are a lot of repetitions of the same thing.
content.
These comments are densely arranged up and down, and the formation is very neat.
It smells like false prosperity.
Of course, there are some good reviews with detailed reviews, but compared to the negative reviews, there are undoubtedly a lot less.
Negative reviews with low scores are more practical and real than positive reviews with high scores. Many members who purchased the album do not have high evaluations of "Provoking". The general view is that this album is too Korean-oriented in style, which is a problem for them.
The feeling is the same, without too many surprises and highlights.
Some people said that they regretted buying it. Although it only cost 8 yuan, it was enough to buy a single "Provoking".
Some people also ridiculed, saying that the songs in this album are like plastic surgery with Korean characteristics, all poured out of the same mold, and several songs are so similar that they look like twins.
Some people even clamored for their money back!
In comparison, Lu Chen's "My Deskmate" also has about 40,000 comments, which is slightly less than "Provoking".
But more than 90% of the comments section for this album are positive reviews, and most of the comments are meaningful, not simple replies that follow a fixed pattern.
Some people like "My Deskmate", some like "Those Flowers", some admire "Love in the Wind", and some have listened to "The Brightest Star in the Night Sky" dozens of times, but they are still not tired of it.
A Feixun Music member with the ID "Morning Star" said in the comments: "I like this album by Lu Chen, because it brings me back to the beautiful school days, reminds me of my first love, and reminds me of sleeping with me
Brothers on the upper bunk, I think of those who liked me and the people I liked, and think of the youthful years that cannot be traced back."
"Although I have listened to most of the works in it live. But the complete album is still very different. The arrangement and accompaniment are all done with great care. The 8 yuan is really worth it. I hope to buy a CD record.
.”
Another ID named "World Traveler" wrote like this: "I have seen Lu Chen's singing in Singing China. There were some songs that really moved me at that time, so after learning that he released an album,
, I bought and downloaded it as soon as possible and I was not disappointed. It feels really good.”
"For this album, I want to say, Lu Chen, you are an extraordinary singer-songwriter!"
There are many similar comments, and some people even talked about their own youthful past.
This kind of comment atmosphere is in sharp contrast to "Provoking"!
At the same time, it also deeply stimulated someone.
Bang!
A valuable brand-name mouse was slapped heavily on the desk, and the plastic at the bottom suddenly fell apart, exposing the circuit board inside. He died at the sight of it.
Cui Xiuyin heard the movement in the room and hurried over, still holding her mobile phone tightly in her hand.
She looked at her brother sitting in front of the computer with great worry, and opened her mouth, but she didn't know what to say.
Originally, she and Cui Zhengzhi were supposed to leave Shanghai for Shacheng today, but they were delayed due to album sales. The subsequent itinerary and announcement arrangements had to be changed accordingly, which was very troublesome.
It's just that Cui Zhengzhi was in such a bad mood that Cui Xiuyin didn't even dare to persuade him.
She knew her brother's character very well. She was used to having things go smoothly. Once she encountered setbacks, she would become upset and irritable, and all kinds of bad tempers would follow. Now, even if she only broke a mouse, she was still fine.
Today is September 11th. The total sales volume of Lu Chen’s album "My Deskmate" has exceeded 150,000. It is a foregone conclusion.
There is even hope of achieving a [Platinum Record]!
The sales volume of Cui Zhengzhi's "Provoke" plummeted, barely exceeding 90,000. The gap is so huge that it is disappointing.
In just three days, he seemed to have fallen from heaven to hell.
Even if this sales performance is considered very good.
After a while, Cui Zhengzhi asked: "Sister, did the company call you again?"
Cui Xiuyin sighed and said: "Yes, the company is very angry. It has stopped promoting the new album and will no longer buy charts. You must rush to Shacheng tomorrow, otherwise"
"My parents also called and asked about you."
Cui Zhengzhi stayed in the hotel for two days, making no announcements or answering phone calls. The company was furious.
Although she used the excuse of being sick to excuse her, she couldn't hide it from anyone after all.
Cui Zhengzhi reached out and closed the laptop, rubbed his face vigorously, and said in a hoarse voice: "I understand, we will go to Shacheng tomorrow, and you can rearrange the rest of the trip for me."
"good!"
Cui Xiuyin was also very happy to see her brother cheer up again: "It doesn't matter if you lose this time, you will have plenty of opportunities to defeat that Lu Chen in the future!"
Cui Zhengzhi nodded vigorously.
But his mind was still filled with the comments he had seen online. The negative comments about himself and the positive comments about Lu Chen seemed to be like sharp thorns, driving him almost crazy!
Lu Chen!
Cui Zhengzhi remembered this name firmly, and he vowed to wash away today's shame one day!
On September 12, the sales of "My Deskmate" exceeded 180,000.
On September 13, it exceeded 200,000.
September 15th, 250,000!
Within 7 days, this album created Feixun Music's best weekly sales record in half a year, even surpassing the albums of many top domestic singers, becoming the best sales performance of a new artist's album in several years.
In comparison, Cui Zhengzhi's "Provoke" is much inferior, with total sales of 110,000 in 7 days, less than half of Lu Chen!
At this point, there are a lot less voices on the Internet about Lu Chen’s ranking.
The reason is very simple, because everyone knows that Lu Chen is an independent artist, and there is no powerful entertainment agency behind him. It is possible to buy a sales volume of 20,000 to 30,000 yuan, but reaching this level is completely different.
Online sales of singer albums are different from physical record sales. First-week sales often account for about 50% of total sales. 250,000 weekly sales means that "My Deskmate" is likely to eventually break through the 500,000 mark.
500,000 copies means [Platinum Record] certification and also means sales of 4 million!
According to the 50% share ratio and deducting 10% tax, Lu Chen can get a full 1.6 million!
How much he invested in this album is estimated to be only a few hundred thousand.
All songs were written by Lu Chen himself.
It’s a huge profit!
I don’t know how many people in the industry are jealous, and even more people find it incredible.
Why does this album, which already has a live version and no large-scale publicity and hype, sell so well?
On the evening of September 15th, Chen Guodong, who was certified as "Lecturer of the Music Department of Beijing Normal University" by Inspur Blog V, posted a long blog post titled "Most Silent People".
As a university lecturer, Chen Guodong has little to do with the entertainment industry, but in the pop music world, his name is widely known. He is a well-known music critic and contributes to many amateur music websites and magazines.
In this long blog post, he focused on Lu Chen's album, which has received widespread attention in the industry.
At the beginning of the blog post, Chen Guodong said that he attended the freshman orientation party of the Normal University on the 10th. As a result, he heard four songs at the party, namely "You at the Same Desk" and "Sleeping on My Top Bunk".
Brothers", "Those Flowers" and "The Brightest Star in the Sky"!
These four songs are all from Lu Chen's "My Deskmate" album, and all have been welcomed by the students. The playing and singing of several boys even attracted warm applause and cheers from the audience.
In contrast, several popular singing and dancing programs have received mediocre response.
This caused Chen Guodong to think deeply. Why are Lu Chen's campus folk songs so popular among college students and sold so hotly on Feixun Music?
He analyzed that this album should have touched the feelings of the "silent majority".
The so-called "silent majority" are actually ordinary young people and ordinary pop music lovers. They live around you and me, some are on campus, and some are working hard in society.
They like to listen to pop music, but they don’t chase stars very much. If they want to listen to songs, they go online to search for free downloads of their favorite songs, and they don’t express opinions easily.
This huge group is often ignored by entertainment agencies during their promotions, because they are not like celebrity fan groups that can bring them huge profits.
Therefore, the market trend of pop music is to cater to the fan groups. The most popular European, American, Japanese and Korean styles are the best evidence. Entertainment companies and singers and celebrities are changing their tricks to meet the needs of these people.
The decline of domestic music originality has a lot to do with this tendency!
But are the "silent majority" willing to accept it passively?
The answer is obviously no.
They, including even some celebrity fans, have already begun to get tired of this kind of imitation and plagiarism of entertainment trends from Europe, America, Japan and South Korea. They don't want to listen to the same fast songs and chants anymore, but there is nothing they can do about it.
Because that's what the entire market is like.
However, the emergence of Lu Chen was like a fresh wind blowing into the pop music world. His original "campus folk songs" undoubtedly gave people new hope of local originality!
Then the energy that had been accumulated for a long time exploded, and the most direct reaction was to boost the sales of "My Deskmate". There must be many people who usually listen to free songs, and they willingly spent 8 yuan to support Lu Chen.
Therefore, Lu Chen was able to defeat his opponent Cui Zhengzhi with overwhelming force.
The latter is exactly the representative of Korean pop music.
This is support and silent resistance, the power of the "silent majority".
At the end of the blog post, Chen Guodong believes that the domestic pop music scene should really start to reflect!
Don’t ignore the “silent majority”!——
The second update is here, please subscribe and support!!! (To be continued.)