In just three days from the arrest of Wang Bin on the 17th to the 20th, the domestic entertainment industry experienced a baptism of storm. Several celebrities were picked out to attend the party of this senior, and some even had already
He was taken away by the police to assist in the investigation, and his reputation and future were completely ruined.
For a time, everyone in the industry was in panic, and even all kinds of publicity and hype had subsided a lot.
The Inspur Blog is a complete mess, with big and small Vs and speculators from all walks of life making trouble. Gossips and even rumors are flying all over the place, resulting in many artists being shot innocently.
Although Beijing Satellite TV is not an entertainer or star, it has also been shot.
In fact, the gun on Beijing TV is not too unjust, because as early as half a month ago, the official revealed that big-name celebrities such as Wang Bin and Filia Chen were invited to participate in the National Day Gala, and even gave Wang Bin an exclusive interview in the program to build momentum.
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In the end, who would have thought that Wang Bin would make such a big mistake!
Although the official website of Beijing Satellite TV soon issued an announcement stating that it would terminate all cooperation with Wang Bin and change his performances, the impact has already been caused.
Because the media broke the news, Wang Bin's drug use was not just a day or two, it started a long time ago.
As a local snake in the capital, Beijing Satellite TV really doesn’t know anything about this?
Knowing the situation and still inviting Wang Bin to attend such an important party, is that encouraging bad habits in the industry?
Some people even accused Beijing TV of adding insult to injury to Wang Bin.
In fact, most of these doubts and accusations are unfounded, but that's how it is on the Internet. It's unreasonable to cause trouble, let alone someone deliberately causing trouble, which makes Beijing Satellite TV somewhat passive.
However, Beijing Satellite TV was not a vegetarian and quickly launched a counterattack in terms of public opinion.
First of all, the official refuted those false rumors on the blog, and also advocated self-discipline for celebrities in the entertainment industry.
At 8 p.m. on the 21st, when the turmoil caused by Wang Bin gradually began to subside, Beijing Satellite TV's official v released an official leaked video on its Inspur blog.
The content of the video is very interesting. It is the rehearsal scene of the National Day Gala in the T1 studio hall of Satellite TV on the afternoon of the 17th.
The protagonist of the video happens to be Lu Chen!
The official v intercepted two segments of the rehearsal video. They were of Lu Chen singing two songs of "I Love You China", and launched a voting event for prizes to all blog users in the post.
The voting content is very simple. There are two main melody works with the same song title. Which one do you like better?
Finally, the official V said that the audience’s choice will determine the song Lu Chen sings at the National Day Gala!
Anyone with a discerning eye knows that this blog post must be part of Beijing Satellite TV's crisis public relations. The purpose is to divert everyone's attention away from Wang Bin, at least not to involve him with Jingcheng TV again.
But this way of diverting attention is not offensive, and it is interesting.
Lu Chen's two works have aroused the curiosity and attention of many people, and the number of clicks and comments has increased rapidly.
At 8:24, Filia Chen forwarded this blog post and commented that she voted for the second song!
In addition to Filia Chen, there were also many other people in the industry who retweeted comments. With the official push, the topic quickly became popular. By 10 o'clock in the evening, the number of votes actually exceeded 200,000+!
The most excited ones are Lu Chen’s fans.
In the group v of Lu Chen's Inspur blog support group Lu Jiajun, the comment area was maxed out.
Fans who support Lu Chen all praise Beijing TV’s official leaked video!
"Lu Chen is so powerful!"
"Xiaochen in our family is getting better and better. Both songs are very good. I never thought he could write the main melody!"
"The first song is not the main theme, right? The trend is obvious, but the second song has nothing to say, I'm convinced!"
"Filia Chen said she likes the second song, and I like it too."
"Is Lu Chen replacing Wang Bin? Beijing TV's National Day Gala is a must-see!"
“Must see +1!”
"What does Beijing Satellite TV mean? Lu Chen will definitely appear on the CCTV Spring Festival Gala in the future!"
"Looking forward to the CCTV Spring Festival Gala."
Compared to ordinary fans, many industry insiders are much more professional in their evaluations.
Chen Guodong, who once wrote the wonderful blog post "The Silent Majority" for Lu Chen's "My Deskmate" album, praised in his blog: "Lu Chen's achievements in original folk songs are already well known, and it was unexpected that he
To be able to write such a wonderful main melody work, the richness of melodic ideas is really admirable."
"About Beijing TV's vote, it really makes me feel embarrassed. I have been thinking about it for a long time and I have no choice."
"If you look at the characteristics of the main melody work alone, the second one is undoubtedly superior to the first one, but the first one combines the main melody and pop music very well. It is full of bold innovative spirit!"
He said: "I like both of Lu Chen's works, I like them very much. If possible, I hope to be on stage at the same time, but that is obviously impossible, so I did not choose either."
Chen Guodong did not choose. However, many people voted for the song on the blog.
The result was the second song "I Love You China" sung a cappella by Lu Chen, which defeated the first song "I Love You China" by a disparity of 72.89% to 27.11% within the 2-day prescribed voting time.
His creative talent and singing ability have been praised by the vast majority of people. With this wave of publicity and hype from Beijing Satellite TV, the number of blog fans has exceeded 6.5 million!
Lu Chen's reputation in and outside the industry has also greatly improved due to this!
Taking advantage of this trend, Lu Chen grandly launched the album crowdfunding plan on Inspur Blog, which had been delayed for more than half a month.
Crowdfunding website is launched simultaneously!
Except for a few people, the term crowdfunding is unfamiliar to people all over the world, so Lu Chen specially briefly explained what the crowdfunding model is in his blog post, and also attached the website address.
Click the URL to log in directly to the crowdfunding website.
For Lu Chen's fans, they may not care about what crowdfunding is, or the meaning contained in this term, nor do they want to know the meaning and market value of the crowdfunding model.
What really arouses the interest of fans is that Lu Chen is finally releasing a CD record!
Although after entering the new century, the domestic and international recording industry has been deteriorating year by year.
Nowadays, online sales have become the focus of album release. Even the evaluation criteria for "Gold Record" and "Platinum Record" include the sales data of music websites, but the meaning of real records is still very different.
It's easy to release an online album or single, but it's not easy to release a CD record.
The first is the production cost. CDs are much higher than cost-free audio data. The cost and difficulty of sales and distribution are also higher than those of websites. Except for big celebrities, it is difficult to make back the cost.
Many singers have released CD records in order to enhance their popularity, but the sales figures are often very dismal, and they are completely losing money to make a fuss, or even trying to make themselves look fat.
Many CD albums are half-sold and half-given away, or given as gifts to fans, and some are dropped in their hands.
Therefore, although countless singers dream of releasing a CD album and thereby achieving the achievement of a "gold record" or even a "platinum record", only a few people can actually achieve it.
For entertainment management companies, unless they are trying to support an artist at any cost, they will never easily dig a big hole for themselves. The more stringent the company's cost control, the more so.
But this market still exists!
Lu Chen had planned to release a CD record for a long time. He didn't want to make a fool of himself and spend hundreds of thousands to gain status, so the crowdfunding model was the best choice.
The success of the online sales of the album "My Deskmate" also greatly boosted Lu Chen's confidence.
His fundraising goal for this album is 500,000 yuan!
There are a total of 4 options supported.
The first item: ￥1 yuan (10,000 people), the lottery will produce 1 grand prize winner, and the prize is a laptop computer.
The first item: ￥15 yuan (no limit), supporters can get a genuine CD record of "My Deskmate".
The second item: ￥100 yuan (1,000 people), supporters can get a CD and a commemorative poster signed by Lu Chen, a 16g USB flash drive and keychain customized by the Lu Jiajun support group, and a limited set of metal nameplates.
The third item: RMB 188 (1,000 people), supporters can get 2 CDs and a commemorative poster signed by Lu Chen, a 64g USB flash drive and notepad, keychain, and metal nameplate customized by the Lu Jiajun support group.
Since this was his first time crowdfunding, Lu Chen did not make the project too complicated and only had 4 support options.
To be honest, he was not sure about the crowdfunding for this album. He didn't know whether he could succeed and reach the pre-funding goal of 500,000, and then successfully release his first CD album.
But the arrow has to be fired when it is on the string. Whether the crowdfunding website can become a success depends on this first crowdfunding project.
In order to achieve the best promotion effect, Lu Chen not only promoted vigorously in the live broadcast room, post bar, and Feixun group, but also posted all the well-known V accounts he knew on his blog, such as Tan Hong, Filia Chen, etc.
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Fortunately, Lu Chen's fans are still very interested in the album crowdfunding project. After he officially launched the crowdfunding website, the number of visits and member registrations to the website began to gradually increase, and more and more.
Then the first supporter appeared. He chose the first item and supported 1 yuan first!
1 yuan, this is the first money earned by the crowdfunding website.
Although it looks very pitiful, it heralds a new business financing model that has officially entered the Internet stage!
Just start with an album record.
No matter whether the final result is success or failure, Lu Chen feels like making history——
The second update is here. Please support me with subscriptions and monthly tickets. Please support me with a guaranteed monthly ticket!
ps: The first month of the new book’s release is about to pass. Here, the author would like to express his heartfelt thanks to all the readers who have supported this book and subscribed to reward and vote. It is precisely because of everyone’s love that the author always has sufficient resources.
Coding power, thank you everyone! (To be continued.)