Muchen crowdfunded and the name was decided by Li Muchi.
"Mu" represents her and Li Mubai, "Chen" is naturally Lu Chen, Lu Chen is the chairman and legal representative of Beijing Muchen Crowdfunding Network Co., Ltd., and Li Muchi is the CEO and CFO.
Although Lu Chen holds 51% of Muchen Crowdfunding's shares, according to the agreement between the two parties, his shares will be diluted sooner or later. The company will introduce venture capital and equity incentives, and does not rule out the possibility of going public in the future.
Lu Chen has no intention of developing in the IT industry, and his eyes are always fixed on the stage under the spotlight.
But the success that Crowdfunding Network has won is also his success!
The first crowdfunding project on the website platform is Lu Chen’s album, which is directly related to Lu Chen’s vital interests. The more successful the crowdfunding website is, the higher the value of the shares he holds!
Therefore, Lu Chen felt grateful and admired Li Muchi, who single-handedly established Muchen Crowdfunding.
Without the eldest lady of the Li family who has returned from overseas, the online operation of the crowdfunding website would not have been so smooth. It is difficult to predict the future, and he would also be involved in too much time and energy.
Now it can basically be said that you are sitting back and enjoying the results!
Lu Chen is still a little excited when he thinks back on the two and a half hours that have just passed.
The promotional blog post of Inspur Blog was published at 8 o'clock in the evening, and the crowdfunding website was launched simultaneously. In just 190 minutes, the amount of crowdfunding climbed from 0 to the current 500,000+. The process is quite thrilling!
As of 10:30, the number of registered members on the website reached 26,820, the first, third and fourth support items were all filled, 2,000 sets of limited commemorative packages were sold out, and the pre-sale volume of a single album reached 13,000+!
The crowdfunding target of 500,000 is enough to ensure that Lu Chen's physical album will achieve a small profit.
Originally, he was not completely sure about this, but now the fact is that 500,000 has just started, and there is still huge room for growth, which means huge profits!
Only now did Lu Chen realize that he underestimated his own influence. He also underestimated the potential power of his fans!
Before he knew it, Lu Chen already had a large number of real fans, or in other words, real fans.
Such a discovery made him even happier than achieving his crowdfunding goal.
Lu Chen had something in mind. Li Muchi was looking at him.
Originally, Li Muchi was not very fond of Lu Chen and had doubts about the business idea proposed by Lu Chen.
She even suspected Lu Chen's purpose of approaching Li Mubai.
The children of the Li family have always been surrounded by people who follow others' influence!
But back in the capital, during the process of setting up Muchen Crowdfunding, Li Muchi gradually put aside her prejudices.
This outstanding graduate of Wharton School had to admit that Lu Chen provided a genius idea, and the friendship between the latter and Li Mubai was also sincere, and the two even almost quarreled over the issue of shares.
Lu Chen originally intended to transfer the controlling interest to Li Mubai, but Li Mubai firmly refused.
This made Li Muchi like Lu Chen even more, and she even discovered the latter's many advantages.
Needless to say, Lu Chen's appearance is tall, handsome, sunny and healthy. It can be seen that he is the kind of person who exercises regularly. He is not at all a fat boy or some young meat. He has a very masculine look.
His talent in music is obvious to all. He not only won the championship of "Singing China". He also successfully released his first album and initially established a foothold in the entertainment industry.
Li Muchi had never taken entertainers and celebrities in the entertainment industry seriously, but Lu Chen gave her the feeling that he was mature and reliable, with a resolute personality, without the arrogance and impetuousness of young people, and had a different kind of charm.
If Li Muchi hadn't been okay, she might actually have fallen in love with Lu Chen.
Miss Li's eyes couldn't help but turn to Lu Xi's face.
The latter was right next to Lu Chen, who was concentrating on blogging on his mobile phone.
A faint smile flashed in Li Mushi's eyes.
Lu Xi didn't notice Li Muchi's eyes. She was always paying attention to the trends on the Internet.
"Lu Chen, many fans said they wanted to buy the commemorative edition package but couldn't get it. They want us to increase the number of supporters!"
An excited look appeared on my sister's face: "Should we add more?"
Lu Chen was also moved. He couldn't help but look at Li Muchi: "Mr. Li?"
Now is not the 1980s and 1990s, when just selling CD records is basically losing money.
A genuine record only costs 15 yuan. Just counting the production and distribution costs, sales of 200,000 can barely break even. If you add in promotional expenses, sales of 300,000 will not make any money.
Nowadays, it is really not easy to sell 300,000 copies of a record!
In comparison, the profits of peripheral products are much higher. For example, a 100-yuan package can cost up to 50. If you sell 1,000, you can get a guaranteed 50,000 yuan, and a 188 package can earn 100!
As far as the current situation is concerned, 1,000 reservations for each of the two packages is too conservative, and it can be increased to 3,000 or even 5,000.
That’s several times the profit!
Of course, Lu Chen had to seek Li Muchi's opinion first, after all, she was the actual controller of the crowdfunding website.
What Lu Chen didn't expect was that Li Muchi pondered for a moment and replied: "If you ask for my opinion, then I suggest not to add more!"
"The so-called limited edition must have a limited quantity. If you miss it, it will become precious and valuable. Otherwise, if you don't buy it, you will be satisfied, and those who grabbed it will feel uncomfortable."
“From a website’s perspective, not changing rules at will is a reflection of credibility.”
"I suggest that you announce the success of the crowdfunding on your blog and at the same time apologize to the fans, saying that you can't increase the number and ask them to wait for the next opportunity. The more exciting the promotion, the better!"
Lu Chen felt that what Li Muchi said made sense. He even thought of the business term "hungry sales".
Although Lu Chen didn't like this kind of deliberate business behavior, this time it was purely an accident.
He thought for a while, nodded and said, "Let's do it. The limited edition package will no longer be increased. If you support the CD record of 15 yuan, we will give you an additional poster!"
Posters are printed matter, and the cost of printed matter will be greatly reduced as the quantity increases. For example, the price of printing a minimum of 1,000 sheets and printing a minimum of 10,000 sheets can be said to be very different.
Although giving away posters adds a little cost, it is totally worth it if it can drive record sales!
Li Muchi smiled and said: "This is absolutely fine. In addition, I want to tell you some good news, that is, the creative copyright protection of Crowdfunding Network has been approved, and you will be able to get the certificate this Friday at the latest!"
"Really?"
Lu Chen was simply surprised!
For crowdfunding websites, this proof of creative copyright protection is really important. Otherwise, as far as this model is concerned, it would be extremely easy for others to plagiarize and imitate!
Once a big player in the industry becomes interested, how can a small crowdfunding network compete with it?
Now that the copyright protection approval has been passed, the crowdfunding network will have precious development time. Even if it is only a short year, it will be enough to grow and become strong.
There is no doubt that the Li family played a huge role in this. Otherwise, it is estimated that 99% of Lu Chen's own efforts would not be able to obtain this certificate. He would not expect to make a pot of gold with one idea.
.
"Of course it's true!"
Li Muchi's eyes flashed, she stared at Lu Xi without blinking, and asked: "Sister Xi, let's go out to celebrate tonight, how about having a drink in the bar?"
Lu Xi did not doubt that he was there, smiled and shook his head and said: "Next time, it's very late now, you should go to bed early."
Li Muchi smiled and nodded.
At 11:30 that night, Lu Chen posted a new blog post on his blog.
In this long blog post of thanks and apology, Lu Chen first expressed his most sincere gratitude to all the fans who supported the "My Deskmate" album crowdfunding project. Because of everyone's support, this crowdfunding project has been completed in just a short period of time.
It was a complete success within a few hours.
He then apologized to fans who had not ordered the limited edition package. Although the number of packages ordered could not be increased, he decided to give an extra poster to fans who supported the 15 yuan CD record.
In addition, more updated peripheral products will be released soon, so don’t be disappointed if you haven’t ordered them now.
As soon as Lu Chen's blog post was published, it received many responses from fans.
The vast majority of fans expressed their understanding, after all, limited edition peripherals are very common. They are happy for the success of the crowdfunding project, and those fans who have already ordered hope to get the record as soon as possible.
The good interactive atmosphere between the two parties and the hot topics created attracted a lot of attention on the blog. Coupled with the support of the original fan base, the number of registrations for the newly launched crowdfunding network has been increasing steadily.
On the next day, September 24, the number of registered members of the crowdfunding website exceeded 100,000!
As the first and currently only crowdfunding project, in addition to the three support options that have been sold out, the only unlimited support amount of 15 yuan has reached 50,000+.
The crowdfunding amount of "My Deskmate" thus exceeded 1 million, reaching more than 200% of the predetermined goal!
The setting time of this crowdfunding project is as long as 15 days. It can be said that it has great stamina and unlimited potential.
Due to the online operation of the crowdfunding website and the success of the first fundraising, coupled with Lu Chen's influence, the crowdfunding model has inevitably attracted a certain amount of attention both inside and outside the circle.
Many entertainment media companies and singers have discovered that there is such a creative way to release albums and peripheral products. On the basis of ensuring profits, they collect money first and then customize the delivery, which greatly reduces risks.
Some companies contact Muchen Crowdfunding for projects and try to operate in the same way.
Smart people outside the circle, or in other circles, have keenly discovered the advantages and potential markets of this new financing model. Coupled with the creative copyright protection certificate obtained by crowdfunding.com, venture capital has begun to pay attention.
But for Lu Chen, matters related to the crowdfunding website basically have nothing to do with him.
In the following days, his work schedule is already full.
The first is the rehearsal of Beijing Satellite TV’s National Day Gala on the 25th and the official recording on the 29th.
On National Day, Lu Chen will also attend the wedding of Chen Jianhao and Sister Na.
At 8 o'clock in the evening on September 27th, the rankings of the Chinese original music rankings for the fourth week of August were updated on time. ——
The second update is here, asking for a guaranteed monthly ticket for April!!! (~^~)