ps. Here is today’s update. By the way, I will vote for Qidian 515 Fan Festival. Everyone has 8 votes. If you vote, you will also receive Qidian coins. I beg you for your support and appreciation!
Inspur Blog.
The novel version of "Blue Life and Death Love" has been updated on Lu Chen's blog for 20 consecutive days, with an update volume of 3,000 words a day, and now it has reached 60,000 words, which is exactly the content of 4 episodes.
There are not a few bloggers who update novels on Inspur Blog. Whether it is for personal hobbies or because they want to attract fans through blogs, blog novels have become a part of online literature.
Domestic online literature started in 2000 and has now developed into a quite large industry. There are dozens of large-scale literature websites. Especially in recent years, the IP boom has created a lot of bubbles, which has further boosted the popularity of online literature. Finally,
Top online writers can earn tens of millions per year.
But precisely because the value of IP is increasing, most literary websites are very strict about copyright. The contracts signed with authors often include all copyrights. Therefore, many authors who do not want to be restricted transfer their platforms to
A more open and free blog, forum or Fetion circle.
Of course, without the support of a mature platform, it is difficult to make money by selling copyrights.
Lu Chen updated "Blue Life and Death" on the Inspur blog mainly to promote and build momentum for the TV series that was being filmed, and secondly to pave the way for the publication of physical novels.
Domestic physical novels are a truly big market. Compared with rampant piracy on the Internet, the publishing market is in better shape, with many physical authors making hundreds of millions a year.
"Blue Life and Death Love" was updated and published on the Inspur blog. It mainly attracted fans of Lu Chen, especially girls who like this urban emotional theme.
These fans are actually not many.
So at the beginning, the number of clicks, reposts and comments on Lu Chen’s novel blog posts were not high, but gradually, the popularity became higher and higher.
The main reason is that this novel has a strong storyline. Especially for girls, the mismatched fates and entangled emotions among the protagonists deeply attract them, and they have to read and comment on it every day.
Many female fans became free trolls, and they spontaneously distributed the compiled chapters to major literary forums. They also established the "Blue Life and Death Love" novel bar.
Without Lu Chen and Lu Chen's studio paying any attention to it, the number of members of the "Blue Life and Death" novel forum actually exceeded 50,000, and the number of posts reached hundreds of thousands, which is no less than that of many popular online novels.
The spread of the novel in turn attracted a lot of fans, which in turn raised public expectations for the TV series version of "Blue Life and Death".
December 1. Lu Chen, Filia Chen, Qiande Brothers Pictures and Haijin TV announced on their respective blogs at the same time that "Blue Life and Death" has officially signed a contract with Haijin TV and will be broadcast on Saturday night, December 12
Premieres on Satellite TV 1 at 8:30!
For many Lu Chen fans and fans of the novel "Blue Life and Death Love", this news really means that they have been waiting for it for a long time. Therefore, "Blue Life and Death Love" quickly became a hot topic on the homepage of Inspur Blog.
Search list.
On December 2, two big Vs and two official Vs released the preview trailer of "Blue Life and Death" at the same time.
In this 3-minute trailer, "Your Eyes" is officially played as the theme song!
The publicity campaign for the TV series version of "Blue Life and Death" has thus begun.
The domestic film and television industry is unprecedentedly prosperous, with a large amount of money pouring into it. The competition can be said to be extremely fierce.
A TV series, even if it is made by a big director, a big star, and a big IP, without publicity and hype, it is unimaginable. No party will do such a stupid thing.
The aroma of wine is not afraid of deep alleys. It already belongs to the past. Twenty or thirty years ago, the days when a TV series could easily get ratings in the tens of 100% have long been history. Now is a new era of universal marketing!
Previously, Lu Chen updated the novel on his blog, and also revealed in advance the news that Filia Chen had joined the cast to play the heroine. In fact, these were all part of the marketing of the TV series.
But these are just small things.
If you want to compete for ratings, this level of publicity is not enough!
So representatives from Lu Chen Studio, Filia Chen Studio, Qiande Brothers Pictures and Haijin TV sat down again and started consultations on publicity matters.
Although the publicity channels of investors and broadcasters are different, it is very important to coordinate and unify them, so as to avoid misalignment or conflict of publicity and save money to maximize the publicity effect.
The exchange meeting was still held in the grand hotel of Jinling Film and Television City. Lu Chen and Filia Chen, who were busy filming, both took time to attend.
The focus of everyone's discussion, in addition to investment in publicity funds and scale, is mainly the publicity strategy.
Publicity strategy is really important. A good publicity plan can produce a publicity effect of 10 yuan or even 100 yuan for an investment of 1 yuan, and vice versa.
Especially in today's Internet era. The public has long been accustomed to all kinds of bombardment by the media, and is not surprised by the endless hype methods. The jobs of Internet promoters are becoming increasingly difficult to win.
So everyone needs to brainstorm and come up with new ideas.
After all, the initial publicity period is very short.
Sister Zhang suggested: "How about we just hype up the scandal between Lu Chen and Fei'er?"
Sister Zhang's real name is Zhang Jie. She is Filia Chen's assistant and has been with Filia Chen for more than ten years.
She is not Filia Chen's first assistant, but she is undoubtedly the most trusted person around her.
This middle-aged woman in her forties has an average appearance, speaks softly, and usually doesn't speak much. However, her support and help to Filia Chen is unmatched by others, so Filia Chen attaches great importance to her opinions. .
Sister Zhang also attended this meeting and dropped a bomb as soon as she opened her mouth.
Everyone's eyes instantly focused on Lu Chen and Filia Chen.
Mostly it is approval and expectation.
Whether it is in the film and television industry or the entertainment industry, using scandals to promote movies, TV series or albums is completely routine, and it is often tried and tested and can always attract attention.
Some celebrities and entertainers even enjoy doing it and make scandals whenever a new drama is about to be released.
Although the vast majority of netizens are tired of aesthetics, every time they see such scandals and gossip, they still habitually click on it, read it, and then curse and ridicule it.
Those who were scolded didn't care at all, because the publicity effect was achieved and the cost was very low.
Many entertainment media are very happy to hype scandals, even if it is free.
The most important thing is that Lu Chen and Filia Chen have the basis for hype. One is a talent and the other is a queen. They have had scandals before. Now that they are collaborating on a TV series, it is completely normal for them to have new scandals.
And the most economical.
There is no need to give red envelopes to reporters, as long as the news is revealed, a large number of paparazzi will definitely come after hearing the news. If you can spare some advertising money, it will make headlines!
In fact, there are a lot of paparazzi hanging around the filming set of "Blue Life and Death".
But the premise is that Filia Chen is willing.
Among the people present, Filia Chen has the highest status. She has a natural right to speak, so everyone must listen carefully, and no one can ignore her opinions.
As someone close to Filia Chen, Sister Zhang made such a suggestion because she knew very well that Filia Chen would not be disgusted with it. The target of the scandal was Lu Chen!
In fact, her suggestion was also to show off, and smart people will naturally understand the meaning contained in it.
The people present are basically smart people.
Filia Chen hesitated for a moment, then turned to look at Lu Chen.
Just as Sister Zhang thought, Filia Chen was not disgusted by the scandal hype, but just wanted to listen to Lu Chen's opinion.
Under everyone's gaze, Lu Chen shook his head and said, "Don't hype up the scandal."
Of course Lu Chen understands the benefits of hyping up scandals, but he doesn't like this method of hype, he doesn't like it very much.
Filia Chen's eyes flashed with a smile and asked: "Then do you have any good ideas?"
She understood what Lu Chen was thinking.
Lu Chen thought for a while and said, "Let's hold a promotional event on the blog."
that's all?
Everyone looked at each other, feeling very disappointed.
Using a blog to promote is a routine within the routine. There are a lot of activities on the blog, especially the lottery.
Holding a lottery should be attractive, but when it comes to the effect, it is very average.
Most netizens go there for the prizes.
Lu Chen continued: "My idea is to create a couple cover sho!"
"The cover song is "Your Eyes", the theme song of "Blue Life and Death". As long as you upload the cover video through your personal blog, you can participate. The prize can be a high bonus, a romantic trip for two to Europe, or even a
He had a small guest role as a passerby in "Blue Life and Death"."
Couple covers sho?
Filia Chen's eyes suddenly lit up. This idea is really fresh!
Bonuses and prizes are second. The key is to closely follow the promotional theme of the TV series and have selling points and connotations.
This kind of activity is neither kitsch nor vulgar, warm, romantic and stylish, and will definitely attract many people to participate.
Then the publicity effect will be there!
And the cost is not high, even a romantic trip for two in Europe only costs tens of thousands of yuan.
Lu Chen continued: "As for the judges, Sister Fei'er and I will be the judges. We can also invite Fei Shi Records to participate, which is also a pre-promotion for Sister Fei'er's new album!"
Filia Chen pursed her lips and smiled: "I can ask Brother Lin to help and let him also be a judge."
Sister Zhang smiled and said: "That will almost become half of "Singing China"."
The Big Brother Lin that Filia Chen talks about is of course Lin Zhijie, the music director of Feishi Records. She and Lin Zhijie are both judges of "Singing China", and Lu Chen is the winner of the singing championship.
It is said that it is half of the "Singing China" competition, and there is really nothing wrong with it!
Lu Chen proposed, and Filia Chen supported it. Moreover, the idea was really good, so he made the decision immediately!——
The second update is here, please subscribe and support!!!
[515 is coming soon, and I hope to continue to hit the 515 red envelope list. On May 15th, the red envelope rain will be able to reward readers and promote the works. It is also love, and I will definitely update it!] (To be continued.)