With the formation of the large-scale entertainment industry, there are currently many popular music festivals in China.
72h is undoubtedly one of the most famous music festivals and has the longest history, dating back to the 1990s.
In the early 1990s, a number of domestic record companies and seven well-known musicians jointly initiated the first "Misheng Open Air Music Festival" in Chaoyang Park in Beijing. At that time, 32 singers and 11 bands were invited to participate.
, more than 10,000 spectators came to attend the music festival.
Rock representatives such as the famous Black Crowes and Sky Band all participated in this musical feast.
The Misheng Open Air Music Festival caused a great sensation in the domestic music scene at that time, and it was the predecessor of the 72h Grassland Music Festival. It was later renamed and moved to Yeshan Park in the New Era Art Park.
So far, the 72h Grassland Music Festival has been held for 19 times. Although it has been interrupted several times, its influence in the pop music world has always been great, especially among true pop music lovers.
The 72h Music Festival mainly invites singers and bands with unique characteristics. Regardless of whether they are big names in the industry or street performers, as long as they have unique singing styles or works, they will have the opportunity to stand on its stage and show their respect to the digital music industry.
Thousands of spectators showed off their abilities.
In previous 72h Grassland Music Festival, there have been many unknown bands and many low-level musicians who became famous with one song. They were signed by entertainment agencies on the spot and embarked on the road to fame.
According to past practice, the 72h Grassland Music Festival starts at noon on the first Friday in March every year and ends at noon on the next Monday, lasting exactly 72 hours.
The singers and bands and live audiences will come from all over the world. The organizing committee of the music festival will only be responsible for the travel expenses, food and accommodation of the singers and bands who come to perform, and will not pay any additional remuneration.
The performance site is a temporary large open-air stage. Audiences can set up tents and camp on the grass around the stage, drink beer, eat barbecue and listen to music for three consecutive days and two nights.
It is precisely because of the special atmosphere that 72h has a very light commercial atmosphere, which is more purified and niche. What is popular here will never be fast songs. Even if Filia Chen comes on stage, she will not get much applause.
Because she sings sweet songs, while the audience at 72h likes rock, jazz, rb, rap, etc.
The audience at 72h is very demanding, and it is not easy to get their approval. If they like it, they will shout, applaud, and roar. If they don't like it, they will boo them off the stage.
Famous singers or bands are often booed and embarrassed at 72h live.
Therefore, when people in the circle receive this invitation letter, they will consider it carefully.
Of course those who are strong are not afraid and are willing to meet challenges, but if they are not strong enough
Lu Xi asked: "Do you want to participate?"
After she received the invitation letter, she went to the Internet to learn about the 72h Music Festival. She felt that the flavor in it was not quite right, because Lu Chen was obviously not the kind of singer that the 72h Grassland Music Festival loved.
One of the purposes of the 72h Grassland Music Festival is to give opportunities to those talented singers at the bottom and underground.
Of course, people like the Wandering Band are also very welcome.
Lu Chen smiled lightly and said, "Why not?"
When he was in junior high school, he knew about the Misheng Open Air Music Festival and had longed for it very much.
Now that the other party has taken the initiative to invite me, my childhood dream has just come true.
As for other people's concerns,
Lu Chen really doesn’t have to worry!
Lu Xi was not very worried. Since Lu Chen wanted to go, she would not dissuade him: "Okay. Then I will reply to them."
The matter of participating in the 72h Grassland Music Festival has been decided.
Lu Xi handed Lu Chen another piece of paper.
A thin piece of A4 printing paper lists the latest ratings data of "Blue Life and Death".
Haijin Satellite TV continued to broadcast the 17th and 18th episodes of this popular drama on February 5th and 6th, and achieved terrifying ratings of 2.% and 2.47% respectively, continuing its previous performance.
Miracle.
You must know that these two days are New Year's Eve. Normally, the ratings of TV dramas will generally decline. Not only was "Blue Life and Death" not affected by the New Year, but it bucked the trend and rose. It is really incredible.
As for Feixun Video, the total number of views on "Blue Life and Death Love" has exceeded 2 billion, crushing all competitors!
The last two episodes of "Blue Life and Death", which are the finale, will be broadcast on the 13th and 14th.
Just in time for Valentine's Day!
Lu Chen wanted to laugh: "Is this really good?"
Lu Xi knew the ending of the story. She thought about it seriously and laughed: "You will be scolded to death!"
Lu Chen said: "Maybe, but I think many people will remember this Valentine's Day."
A smile appeared on his face.
More or less evil.
"Right"
Lu Xi said: "Shanhai Publishing House, Qunwen Publishing House, and Jingdi Publishing House have all contacted me, hoping to publish a novel version of "Blue Life and Death Love", and the conditions given by the three companies are pretty good."
"In addition, there is Color Impression Comics, which wants to get the comic adaptation rights of "Blue Life and Death Love"
"besides"
The ratings of "Blue Life and Death" have exceeded the phenomenal level, the number of viewers and fans continues to increase, and a popular IP has quickly taken shape. Naturally, various organizations want to obtain IP expansion rights from Lu Chen Publishing House.
Novels and comics are only part of it, and they also represent huge profits.
Lu Chen thought for a while and said, "You can decide what to do with these two copyrights. Whoever gives you the most will give it to the author. We can put the novel online for crowdfunding together with the publisher and produce several more packaged versions."
The novel version of "Blue Life and Death Love" that he serialized on his blog ended after two-thirds of the content, leaving room for sales in advance for physical publication. Using crowdfunding will undoubtedly increase sales.
Lu Xi originally estimated that "Blue Life and Death" could bring a profit of about 15 million to Lu Chen Studio, but now it seems that it is still greatly underestimated. The market's enthusiasm for IP means more benefits.
"Well, I know"
Lu Xi wrote it down and said, "Don't forget to prepare for the activities on the 14th."
On February 14th, which is Valentine’s Day, Lu Chen will attend the opening ceremony of Senqi’s flagship store in Beijing.
He has signed a one-year endorsement contract with this clothing brand. It is necessary to participate in such an important event. Senqi Clothing will also launch their new couple sportswear on the same day, and Lu Chen will be a model.
As a singer, Lu Chen must sing live. Since the day is special, song selection is very important.
Lu Chen smiled and said, "I won't forget it."
He has already thought about what song to sing that day and needs to prepare in advance. ——
The second update is here, please subscribe and support!!! (To be continued.)