"Blue Life and Death" signed an agency contract with SPG on March 5 and will be broadcast on kgs on the 25th.
With only 20 days apart, SPG's efficiency is very high. The domestic rebroadcast of "Blue Life and Death Love" has not yet ended, and kgs broadcast four episodes in a row on the 25th and 26th. pg "Blue Life and Death Love"
》The copyright has an ulterior motive. In order to save time and cost, there is no investment in the marketing of this drama, and only relevant information is released on the official website and blog.
And kgs also doesn't pay much attention to "Blue Life and Death". Except for the program preview a few days before the broadcast, there is no fanfare at all, which makes it feel a bit sneaky.
It can be said that in all aspects of the relationship, except for Lu Chen, no one is really optimistic about the performance of "Blue Life and Death" in South Korea. Even the fans who shout loud slogans are mostly just talking hard.
The Korean TV drama market is so easy to leverage!
After the first four episodes of "Blue Life and Death" were aired, the ratings came out quickly.
This inevitably attracted a lot of people's attention.
2.83%, 3.07%, 5.58%, 6.12%, the average ratings are 4.4%!
The ratings of TV dramas in South Korea are different from those in China. The three major TV stations take turns taking the lead. Unlike in China, where the princes are competing for hegemony, a TV series can have a celebration party if it can get a ratings of 1%.
The average ratings of 4.4% are not bad, but they are not comparable to those popular dramas that often start at 10%!
For example, MBC's historical drama "The Power of the Queen" is currently on the air. Its latest ratings are close to 30%. Compared with this gorgeous new drama with an investment of tens of billions of won, "Blue Life and Death" is just an ugly duckling from outside.
However, the importance that SPG and kgs attach to "Blue Life and Death Love" has changed significantly.
The average of 4.4% is not high, but the ratings more than tripled from 2.83% in the first episode to 6.12% in the fourth episode. This growth rate is very surprising.
You must know that the drama "Blue" is a foreign drama, and it is also a Chinese drama that has never been popular in the Korean market. Without much investment in publicity, it can achieve such a substantial increase in just two days, which shows that this TV series has
Hot trend!
In terms of current ratings alone, "Blue Life and Death" has set a record for Chinese dramas of the same type to be broadcast on Korean television, and there is huge potential for improvement in the future.
The most important thing is that kgs found out through telephone interviews with affiliated agencies that the drama "Blue" is very highly rated by the audience, with more than 90% of the positive reviews!
Moreover, there are also discussions about the drama "Blue" on the Internet, especially in TV drama-related forums.
"This is the first Chinese drama I've ever watched, and it was surprisingly good!"
"The male protagonist is very handsome, the female protagonist is very beautiful, and their acting skills are very good. It is a worthy drama."
"The storyline is also very good. Have you noticed that the names of the characters in the drama are all Koreanized. Apart from the background, it feels like an excellent Korean drama rather than a Chinese drama."
"I have watched several Chinese dramas before, but they are incomparable!"
"Spoiler alert, this is a tragic Smecta."
“Go to hell with spoilers.”
The unexpected ratings and good reviews made SPG suddenly feel like they had found a treasure.
So SPG met with kgs again and arranged a new publicity plan for "Blue Life and Death".
kgs readjusted the broadcast time, postponed the broadcast of "Blue" to prime time, and changed the broadcast of 4 episodes in 2 days to 3 episodes in 3 days, extending the broadcast time.
With the investment in publicity funds, the popularity of "Blue Life and Death" in South Korea suddenly increased.
And the effect is immediate!
The fifth episode on April 1st had a ratings of 9.37%, and the sixth episode on April 2nd had a ratings of 12.79%!
On the evening of Sunday, April 3, kgs aired the seventh episode of "Blue Life and Death Love".
When Song Jiayi and Yang Yanni arrived at the multimedia room on time, they were very surprised to find that it was full of people and there were basically no empty seats!
The two looked at each other, feeling a strong sense of pride in their hearts.
When did Chinese dramas become so popular in Korea?
The two girls even felt keenly that the eyes of the trainees present had changed when they looked at them.
That night, the ratings of the drama "Blue" reached 15.86%
In addition to the surge in live broadcast ratings, the number of replays of this TV series has also increased significantly. Like domestic high-definition digital TVs, the digital set-top boxes used by Korean TV viewers have a replay function, and many viewers watch them at different times.
Look back at the first few episodes of "Blue Life and Death Love".
This is also a sign that the ratings of "Blue Life and Death" are beginning to explode!
The next morning, when Song Jiayi and Yang Yanni had just finished training and were about to take a rest, they were called to the office by the person in charge of the training center, where an SPG executive was already waiting.
The other party informed Song Jiayi and Yang Yanni that they were selected to return to China and prepare to participate in the filming of Lu Chen's new drama!
When they heard the news, Song Jiayi and Yang Yanni couldn't believe it.
After confirming that it was true, the two couldn't help crying with joy!
Their hard work and persistence here finally paid off.
At the same time, news that the ratings of "Blue Life and Death" were rising steadily in South Korea quickly spread back to China.
The ratings of the latest episode exceeded 15%, so with thirteen episodes still to be broadcast, it is certain that the average ratings of the entire series will exceed 10%, and it is far more than that!
When did Chinese dramas become so popular in Korea?
Many people in the industry who knew the situation were simply shocked and asked Lu Chen Studio for information.
As for the fans of Lu Chen and Filia Chen, they are completely excited!
They were not very clear about the real significance of "Blue Life and Death" becoming a hit in Korea, but they knew that Lu Chen and Filia Chen were going to fulfill their promise.
"It's a big deal now!"
In the recording studio of Feishi Records, Lu Chen said to Filia Chen: "You have to pay for your dowry!"
In order to counterattack the "entertainment perspective" celebrity, Lu Chen originally proposed the idea of reaching 10% of the ratings of the drama "Blue", and then drawing the first, second and third prizes among the fans, and the first prize of 10 Korean luxury travel spots.
, the second prize will be a fun trip for 100 people, and the third prize will be given 1,000 souvenirs.
As a result, Filia Chen scoffed at this and changed it to 1,000 people traveling for two, regardless of the first, second or third place prizes!
It was announced twice, giving fans a big surprise.
Such a big surprise made Lu Chen really dumbfounded.
Lu Chen actually wanted to tell his girlfriend that in his dream world, the ratings of this original Korean drama in South Korea reached 40%+.
Although the current situation is different, he believes that getting an average ratings of 20% should not be a big problem.
This means that tens of millions of dollars have to be paid, and it is not enough to put all the money earned into SPG!
And Filia Chen's reason is very simple, if you want to play, play big!
If you really want to make a name for yourself in Korea, it will be worth spending no matter how much money you spend.
As for the cost, she paid for it.
The mere millions and tens of millions are not enough to cover a fraction of Queen Chen’s dowry!
She arrogantly expressed her disdain for Lu Chen's teasing——