At 7:45 in the morning, Meng Jiancheng stood in front of the subway platform, waiting to rush to work with the office workers around him to start a new busy week.
Beijing is a big city, but there are more people. During the morning and evening rush hours every day, there are so many people commuting on the subway that the trains are often packed like sardine cans. This is also one of the characteristics of Beijing.
Meng Jiancheng has long been accustomed to this kind of life. He graduated from college seven years ago and chose to stay in the capital. Fortunately, he found a job in a foreign company with a good salary and benefits.
Three years ago, he took out the money he had saved through hard work, and with the support of his parents, took out a loan to buy a two-bedroom apartment near the Wuhuanbian subway station, and finally took root in the capital.
At the age of nearly 30, Meng Jiancheng, or more accurately his parents' wish, was for him to quickly marry a wife, start a family, and have a child to continue the generations.
Meng Jiancheng thought about it too, but unfortunately most of the girls in the capital were very realistic. He only had a small house with a loan, which was obviously not enough to find a satisfactory partner.
In this regard, Meng Jiancheng is still very open-minded. He believes that as long as fate comes, the ideal partner will naturally appear.
If fate is not enough, pursuing it reluctantly will not bring good results.
So during his usual breaks, Meng Jiancheng often invites a few friends to go on bike rides to the wild outings.
In fact, he has always had a dream, which is to spend two years or even longer traveling through the mountains and rivers of the motherland and appreciating the magnificent scenery of the south and the north, which is not a waste of time in this world.
It’s just that reality suppressed dreams, and also suppressed Meng Jiancheng’s artistic and artistic heart.
Standing in the crowded crowd, his eyes unexpectedly fell on the LCD screen hanging on the pillar next to him.
This kind of 19-inch multimedia LCD screen is very common in subway stations. In addition to subway safety common sense and daily life knowledge, the content played is basically advertising. It is an important channel for subway companies to generate revenue.
There were still 2 minutes until the next subway train arrived. Meng Jiancheng was too lazy to take out his cell phone and just read ads out of boredom.
A shampoo commercial had just finished playing on the multimedia screen. Meng Jiancheng sneered at the blindingly long hair of the model in the commercial. It was just a fucking routine. She was photographed again and again as if she was the same model, just like those advertising designers.
They all graduated from the same school and have no creative sincerity at all.
Then the screen suddenly went black, and the sound from the speaker stopped.
The next moment, a new picture quietly appeared, blue sky, white clouds, empty green prairie, a long road leading to the sky from faint to clear, and the music accompaniment sounded, along with the surrounding people's voices, reaching Meng Jiancheng's ears.
inside.
"Wandering, on the road, are you leaving? viavia. Fragile, proud, that was me too"
Along with the singing, a white station wagon appeared in the advertisement simultaneously. The aerial camera followed the vehicle closely, and the background switched from grassland to snow-capped mountains, Gobi, desert, and coast.
"I once crossed mountains and seas, and also passed through mountains and seas of people. I once owned everything, but in a blink of an eye, everything was gone like smoke. I was once disappointed and lost all direction, until I saw that ordinary is the only answer!"
There are lyrics at the bottom of the picture. Meng Jiancheng is sure that this is the first time he has seen this obvious car advertisement and the first time he has heard this song.
On this bustling subway platform.
He suddenly felt that somewhere in his heart, some deep emotion was touched!
He stared blankly at the screen, as if his heart followed the station wagon to the ends of the earth and the desert grasslands, freely pursuing the wind and the freedom in his dreams.
However, something breaks out in my heart and sprouts!
The advertisement is very long, the aerial scenery is extremely beautiful, and the soundtrack, songs and themes are perfectly integrated. It is not the kind of crude and overbearing sales promotion that uses strong stimulation to attract attention, but is like spring breeze and rain, influencing silently.
people's senses.
Meng Jiancheng stared at the screen in fascination. This was not the most creative advertisement he had ever seen, but it was definitely the most beautiful!
Meng Jiancheng was not the only one staring at this advertisement. Many people waiting for the subway to arrive were also watching, listening, and feeling the charm brought by the images and music.
At the end, the station wagon that traveled across thousands of mountains and rivers returned to the bustling city. The vehicle stopped and the door opened, and a young man got out and stood in front of the vehicle.
He is tall and straight, and his smile is sunny and charming, which complements the brand-new station wagon!
Lu Chen!
Meng Jiancheng recognized the characters in the advertisement at a glance.
He is also a lover of pop music. Knowing that this musical talent has recently risen in the music world, he has not only listened to Lu Chen's songs, but also bought Lu Chen's genuine CD.
Meng Jiancheng likes Lu Chen's folk songs very much. He has listened to the album "My Deskmate" many times. No wonder the advertising song sounded so familiar to him when he just listened to it. It is indeed the same unique style.
The screen turned black again, and four large handwritten characters of "Ordinary Road" appeared on it, followed by the logo of China Automobile, the model mark of "", and the words "Grand launch on April."
This ad is really good!
Meng Jiancheng's career overlaps with the advertising industry, so his appreciation of advertising works is better than ordinary people. In his opinion, this advertisement is first-class in terms of creative conception, shooting scenes and soundtrack songs.
A good advertisement does not need to yell at the audience. The kind of advertisement that wants to open other people's heads and instill the advertising intention into their brains will only make people disgusted.
A good advertisement should be subtle and silent.
Meng Jiancheng couldn't help but take out his cell phone.
However, when he wanted to check Zhonghua Automobile online through his mobile phone, he was surprised to find that there were fewer people around him. It turned out that he had missed the subway train he had just arrived.
Meng Jiancheng burst into laughter, but didn't pay too much attention because the next subway train would arrive in 10 minutes.
It was still too late for him to catch up with work.
Enter the keyword, and the link advertisement in the browser will pop up immediately.
The vision is that China Automobile has just launched a new model station wagon, which is currently sold across the board at China Automobile's 4S stores. What makes Meng Jiancheng's heart beat is that this new car, which is very good in both appearance and configuration, is priced at the lowest price for the basic model.
Only 120,000.
His annual salary will exceed this amount, and the installment payment will be very low interest!
Meng Jiancheng has actually always had the idea of buying a car. On the one hand, he needs to commute to work, and on the other hand, he likes to travel far away. It would be very convenient to have a car.
It will be more convenient to take a girlfriend out for fun in the future, and you can also drive it back home during the Chinese New Year. The compartment of the station wagon is big enough, and you can put a bicycle in the back seat without any problem.
Meng Jiancheng actually didn't want to admit that he was deeply moved by this advertisement and stirred up a commotion in his heart!
He opened the new link page and filled in his personal information and mobile phone number to make an appointment for a test drive.
At the same time, China Automotive Vision's promotional advertisement "The Ordinary Road" also appeared on the media in major cities across the country, on high-speed rail stations, subway stations, bus stations, TV screens and print newspapers and magazines.
The creative idea for this commercial was provided by Lu Chen, and the theme song for the commercial was also composed by him. It was signed in February and has not been aired until now because the filming process took more than a month.
China Automobile invested heavily in this advertisement, and multiple shooting teams traveled to various parts of the country to shoot live shots. Most of the shots were shot using high-end drones, and the various materials were shot for hundreds of hours.
The final completed commercial was edited into versions with different times. The version played on the multimedia screen at the subway bus station was 2 minutes and 30 seconds, while the TV version was only 30 seconds and 15 seconds.
China Automobile intends to use this advertisement to open up the market for the urban middle class, targeting young people who pursue emotional style.
The same advertisement also appeared on major portal websites, and its theme song "The Ordinary Road" quickly spread among Lu Chen's fans.
Many fans have no idea of buying a car, but they all like this commercial and this song.
Since he focused most of his energy on filming TV series, Lu Chen hasn't released a new song for a while. Recently, he only helped Filia Chen produce a new album, and he didn't produce any works of his own.
"The Ordinary Road" is undoubtedly a surprise given to fans by Lu Chen. Although it is an advertising song, the strong folk style, slow lyrical rhythm and Lu Chen's excellent interpretation give this song its unique
It has a different kind of charm and is undoubtedly a work of true sincerity.
On the same day, Lu Chen released the lossless audio version of "The Ordinary Road" on his blog, providing fans with a free download and trial. The number of downloads exceeded 100,000 in 2 hours!
At the same time, Filia Chen's new album "Female Flower" continues to thrive on Feixun Music and crowdfunding websites. The total record sales successfully exceeded 1 million, creating the fastest sales of a domestic pop music album to exceed one million in the past decade.
record!
Filia Chen was obviously not satisfied with this. She did not rush to hold a celebration party, but continued to tour major cities across the country to promote the album, trying to push the sales of the album to a level that would make people look up to her.
In fact, her current achievements are enough for people to look up to. Even those with prejudices have to admit that with this "Female Flower" album, Filia Chen's transformation is very successful.
From now on, her name as "Queen of Sweet Songs" can be completely changed to "Queen of Love Songs"!
As the most important contributor to the success of Filia Chen's new album, Lu Chen's name already has a deeper and wider influence in the pop music world——
The first update is here, please subscribe and support!!! (To be continued.)