Five days ago, the official Vs of Lu Chen Studio and Filia Chen Studio simultaneously launched a lottery for Korean tours.
This lottery event originated from Lu Chen's promise to all fans on Inspur Blog. As long as the ratings of "Blue Life and Death" in South Korea exceed 10%, the same proportion of fans will be selected based on the actual ratings and they will be given a Korean copy.
Three days and two nights fun tour package.
Then Filia Chen directly changed the happy tour package into a two-person tour!
As a result, after "Blue Life and Death" was broadcast on South Korea's kgs TV station, the average ratings reached 22.31%. This not only severely slapped the faces of those who were naysayers on the blog, but also meant that 21 fans will enjoy this
A surprise gift.
The official lottery started on May 22. The officials of the two studios will draw 100 winners from their respective support groups every day until all the places are drawn.
Although this kind of lottery can draw all the winners on the same day through computer ranking, the publicity effect is not as good as that of drawing for more than ten consecutive days.
Now Lu Chen and Filia Chen's support group v, as well as their official posts and forums, it has become a daily show off activity for lucky fans to post their winning information. Not only does it attract the envy of fans who did not win, but also makes passers-by look at it.
It's jealousy.
The lowest quote for a three-day and two-night tour in South Korea for two people is 5,000+, which means that Lu Chen and Filia Chen have to pay more than 10 million in real money. The publicity effect is naturally excellent.
And it is precisely because of its great influence that it attracted the attention of South Korea.
In the past ten years, the number of domestic tourists traveling to South Korea has continued to increase, bringing a large amount of revenue to South Korea. However, it also faces competition from Japan and Southeast Asian countries, so it attaches great importance to domestic publicity and promotion.
The Korean travel lottery organized by the two studios is undoubtedly an excellent publicity opportunity, so we received an endorsement invitation from the Jeju City Culture and Tourism Department.
Lu Chen had no reason to refuse this invitation.
Although there is no high endorsement fee for a one-year tourism ambassador endorsement, it is completely different from a real advertising endorsement.
But this honor is very helpful for Lu Chen to explore the Korean market, especially when the drama "Blue" has achieved great success, it can avoid a lot of trouble.
Because Koreans are quite xenophobic, it would not be a big deal if the ratings of "Blue" suffer in Korea. However, its great success will cause great resistance among some Koreans or opponents.
You must know that kgs' "Blue Life and Death" beat MB's "The Queen" in ratings.
The latter is MB's annual drama, and it can be said that it has greatly lost face.
When kgs introduces "Full House" again, it would be weird if mb doesn't create some public opinion!
Such examples are not uncommon. In the past, many Japanese celebrities suffered losses when they opened up the Korean market. They started off well, but ended in disgrace.
When SPG and kgs put forward many demands for their cooperation in the new drama "Full House", in addition to interests, it was also based on pressure from this aspect that Lu Chen finally added a Korean plot and added several Korean artists.
The purpose of participating in the performance is to reduce the resistance you may face in the future.
Now that Lu Chen has the endorsement of this image ambassador, SPG and kgs can make a big fuss in publicity.
It's nothing more than an exchange of interests.
After finishing the business accumulated during this period in the studio, Lu Chen and Lu Xi went to the hotel booked by Sister Li for a banquet.
At night he returned to his home in Zichengyuan alone.
Filia Chen was still in Jinling, and the huge home seemed very deserted. Originally, Lu Chen wanted Lu Xi to move in, but her sister flatly refused. She is not a light bulb!
Fortunately, Filia Chen called after taking a shower.
They chatted with each other for more than half an hour before the two ended the call.
Although he was a little tired and had to return to Jinling tomorrow morning, Lu Chen did not rest immediately. Instead, he turned on the computer and logged in to Inspur to read.
Inspur Reading is one of the largest original online websites in China, with more than 50 million registered members and 100,000+ contracted and resident authors, and has great influence in the industry.
Domestic online literature emerged at the beginning of the new century. It is a new literary type that has flourished with the Internet industry. After more than ten years of development, it has formed a huge market scale.
Although fantasy, fairy tales, urban, military, history, supernatural, and online literature have problems of uneven quality, they have firmly attracted the attention of a large number of young people due to the rich imagination and diligent writing ability of thousands of authors.
The power has surpassed traditional fields in many aspects.
Inspur Reading, Feixun Literature, Hanmo Academy, and Yiwang Chinese. Many domestic Internet giants are dividing the market in online literature and competing for the huge profits of literary IP.
Film and television dramas adapted from online novels, such as "Ask the Sky", "Grave Explorer", "The Immortal Rises", "The Love in the Harem", etc., have achieved great success in the market.
While Lu Chen was filming "Blue Life" and "Full House", he also set his sights on this emerging hot spot, intending to make achievements in big IP.
His goals and ambitions are great, but a popular IP cannot be created casually. Starting from online novels is undoubtedly the best choice, but today's online literature market has long been segmented, and it has become a winner.
The era of one-size-fits-all.
Excellent resources are basically in the hands of a few large websites. These websites have many "master"-level authors whose works are widely praised by readers. It is easy to create popular IPs.
However, it is undoubtedly difficult for new entrants, whether websites or authors, to get a share of the pie!
Lu Chen has an understanding of today's online literature, and he deeply understands that his big IP plan faces many tests, and it is not easy to succeed.
Because the core of his big IP is martial arts!
In Lu Chen's dream world, martial arts literature once flourished, with many famous masters appearing, and countless films and TV dramas based on martial arts literature. It still had a huge influence even when his memory broke.
But in his own world, martial arts literature and martial arts movies and TV series have appeared, but they have declined rapidly. In the field of online literature that has now established a pattern, can martial arts themes still exist?
Lu Chen didn't know either.
In a sense, martial arts is a low-end version of fantasy novels. Internet readers are used to reading fantasy novels at the level of "high martial arts" or even "immortal martial arts", and are familiar with dazzling powers such as "fighting spirit, soul power, beast spirit" and so on.
Noun, would you like "low martial arts" martial arts novels?
Lu Chen once took the time to read several popular fantasy novels on the Internet. They were quite different from the online fantasy novels in his dream world. The latter was originally born out of martial arts novels, while the former was a blend of Western fantasy literature and Japanese fantasy.
Literary style characteristics, coupled with localized works.
If we compare it with the martial arts novels he is about to write, the difference will be even greater!
But no matter what the outcome is, since Lu Chen has made up his mind, he will work hard to do it.
At worst, if this road doesn't work, he will choose another one.
On the homepage of Inspur Reading, Lu Chen did not associate his blog account to create an author account, but instead registered a new ID: Yijingu.
This ID has a specific meaning, and only Lu Chen himself can understand it in this world.
After registering an account and registering simple personal information, the writer area of "Remembering the Past and the Past" will be established.
Following the system prompts, he can publish his work.
Lu Chen opened the document stored in the USB flash drive and first copied a 3,000-word paragraph to fill in the text.
Then typed in the title of the book.
Lu Chen clicked "Upload for Review".
This is the first step in uploading a new book. As long as it passes the review of the website administrator, it will be officially released.
The moment he clicked the mouse button, Lu Chen didn't know whether this was the beginning of his failure or the beginning of his big IP plan's success.
Everything will wait for the test of time and the market! ——
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