Gao He originally planned to finish working in the company this year before retiring, because the unexpected change must have affected his plan, but his resignation was not the result of complete blindness and impulsiveness.
Bad things can actually turn into good things.
"I have two buddies in the company who have good relationships and are capable. They want to start a business with me!"
Gao He said: "Among the group of people who just graduated from our school this year, I contacted several juniors. If necessary, I can immediately pull together a team of ten or so people."
The company Gao He worked for before was not large in scale, and the current competition in the mobile game industry is extremely fierce. In a winner-takes-all situation, disadvantaged small businesses will undoubtedly be in a much more difficult situation.
The wages and benefits are low, the labor intensity is high, and the future is unclear. Gao He has stayed in this company for more than a year and has long thought of leaving. He only stayed because of the need to accumulate work experience.
So after talking to Lu Chen last time, he was actively preparing.
To make mobile games, a team of more than ten people is definitely not enough, but as long as the flag is raised, it is not difficult to recruit relevant professional talents in the high-tech land of Hangzhou. It just depends on how big the stall needs to be.
"At the beginning, we don't need a lot of people"
Lu Chen smiled and said: "I have already thought about the first game project."
"what for?"
Gao He suddenly became interested: "Role playing? Action? Strategy? Puzzle?"
He asked about the type of game.
When starting a new company, the choice of mobile game type is very important and is one of the keys to success.
Gao He understands technology and can be a hard-working IT scalper, but game creativity is not his strong point.
He cares about the ideas proposed by Lu Chen even more than the funds provided by Lu Chen!
In such a mobile game market, creativity is truly king.
Lu Chen was not in a hurry to answer. He asked the waiter to find him a pen and some printing paper.
He picked up the pen and wrote a line of English letters on the paper, and Lu Chen handed it to Gao He.
Gao He took it and looked at it, looking confused.
Wang Xiao/Ling poked her head curiously and asked cautiously: "Happy?"
What is written on the paper is a line of website address:
Lu Chen smiled and said: "Yes, this will be the website of the new company, called Kaixin.com!"
This website address had been registered for a long time. Fortunately, it did not belong to a well-known website, but was in the hands of a domain name dealer. Lu Chen only spent 100,000 yuan to buy it.
"The first project of the new company will be a farming-type social web page and mobile game!"
He moved his pen quickly, using simple strokes on the new white paper to quickly outline the general game scene, including the divided fields, farmhouses, windmills, creeks, etc., of course, the growing vegetables were indispensable.
Lu Chen had learned sketching and coloring before. Although his drawing ability was far inferior to that of professionals, there was no pressure on him to draw such a sketch, which was similar to a child's drawing, and he could finish it quickly.
He used this picture to explain his idea to Gao He and the others: "The name of this game is Happy Farm. All registered users have starting resources, six grids of acres, farm tools, seeds, etc., and they can log in every day.
Manage your own farm online, plant, water, fertilize, remove insects, and pick.”
That's it?
Gao He and Wang Xiao/Ling looked at each other, not knowing what to say.
The two of them work in this industry, and they have knowledge and experience, not to mention their abilities.
Lu Chen's game idea is a bit unique, but it doesn't sound very attractive. Who would be so bored as to grow vegetables on their mobile phones and computers every day? How to ensure customer stickiness?
It's just because of face, neither of them could speak clearly, and their expressions were somewhat strange.
Lu Chen saw the expressions of both of them and continued with a smile: "Doesn't it feel a bit boring? In fact, the key to this game is interactivity. Registered users can invite other people to become friends, and then help their friends' farm management and cultivation.
, or steal the fruits of their cultivation.”
"That's just stealing food!"
In Lu Chen's dream world, "Happy Farm" once created miracles in web games. The craze for people to steal food lasted for a long time. It appeared frequently in the media and made a lot of news.
Unfortunately, it appeared a little early, when smartphones were just beginning to develop. Otherwise, it would have become a popular mobile game. It is simple, interesting, highly interactive, and targets the weaknesses of human nature.
Lu Chen took this game as a start-up project for the new company. First of all, "Happy Farm" is very creative and is guaranteed to be an instant hit. Secondly, it is not difficult to produce and is most suitable for small teams to start a business.
The lifespan of any mobile game will not be too long, and "Farm Farm" will be no exception, but by the time this game declines, the company's foundation will be very solid.
By then, Lu Chen will be able to come up with more creative ideas such as Fruit Ninja, Plants vs. Zombies, and Angry Birds.
After listening to Lu Chen's detailed explanation of "Happy Farm", it was non-professional Wang Xiao/Ling who was the first to react: "This is very interesting. We girls must like to play."
Girls usually don’t like fighting games, so casual games are most suitable. “Happy Farm” is not only a casual game, but also has the attributes of upgrading and competition. The key is that it is highly interactive.
Lu Chen continued: "You can bind Feixun to users, allowing users to log in to the game directly with Feixun, and add and invite all their friends to participate together."
As the overlord of online instant messaging, Feixun has the largest and most extensive users in the world. Using ready-made Feixun signals to register members is a common practice for many websites and games.
Lu Chen Studio has a good cooperative relationship with Feixun, so there is no problem in applying to use Feixun's resources, and you can even advertise through Feixun.
Lu Chen had already thought of this step, and even Gao He, who was still a little ignorant, had firmed up his determination: "Third brother, I will do whatever you say, I will listen to you in everything!"
Wang Xiao/Ling gritted her teeth and said: "Lu Chen, for the investment in the new company, Gao He will contribute 300,000 and I will contribute 200,000. The two of us add up to a total of 500,000. You can decide the share ratio!"
It's said to be two people, but in fact it's all the funds that two families can come up with.
Lu Chen nodded: "Then I will pay 4.5 million, accounting for 80% of the shares, and you will receive 10%. The other 10% will be used as equity incentives for future employees who have made contributions. What do you think?"
To start the "Happy Farm" project, 5 million is definitely more than enough. Lu Chen's equity distribution plan is very fair and reasonable, and it is slightly biased in favor of Gao He and the two, because 10% of the incentive equity is equal to him, and it is also
Provides the most important ideas.
Gao He said without hesitation: "No problem!"
Lu Chen smiled and stretched out his hand: "Come on, I wish us a happy cooperation!" ——