February 12th is two days away from Valentine’s Day in 2017.
Valentine's Day originated from the West. People in Xiangjiang who have experienced the colonial era also regard Valentine's Day as an important holiday. Especially for many young men and women, this day is even more important than the Spring Festival.
Sending flowers and chocolates, going on a date to eat and watch a movie, then hanging out in bars until late at night, and finally getting a room in a hotel to be romantic until early morning, has become the standard routine for many people in Hong Kong to celebrate Valentine's Day.
The consumption power brought about by this is of course extremely powerful. Cinemas of all sizes in Xiangjiang are often prepared in advance to welcome the full passenger flow.
Therefore, Valentine's Day is undoubtedly a hot* period for the New Year's Eve. Many powerful and ambitious new films often choose to be released at this time to push up their first-day and first-week box office.
On February 14th, 7 new films are expected to be released in 129 theaters in Hong Kong. With films released around the Chinese New Year, the competition is extremely fierce and everyone is eyeing this fat cake.
In the absence of strong competition from Hollywood blockbusters, "Painted Skin" is undoubtedly the most eye-catching among the seven new films. The stills and trailers released in the early stage have also been recognized by film critics and many viewers, plus the media advertising
It was bombarded indiscriminately, thus bringing high market expectations.
Rewrite the story of "Liao Zhai" to create a first-class Chinese fantasy blockbuster and conquer the audience with top-notch special effects!
This is exactly the slogan of "Painted Skin".
On the evening of February 12, Huaguan Pictures teamed up with Star Entertainment to grandly hold the world premiere of "Painted Skin" at the Oriental Hollywood Theater.
The predecessor of Oriental Hollywood Theater is Dongzhu Cinema. It is one of the earliest cinemas in Hong Kong. Its history can be traced back to the beginning of the last century. It has a history of more than 100 years and is a household name in Hong Kong.
Located in a prime location in Central, the Oriental Hollywood Theater has been renovated and expanded three times and is now the largest cinema in Hong Kong, with 19 independent auditoriums, including a hall that can accommodate thousands of audiences.
Because of its seniority, high reputation and large scale, the Oriental Hollywood Theater in Hong Kong, including some Hollywood blockbusters, has been chosen as the venue for premieres.
Huaguan Pictures held the premiere of "Painted Skin" at the Oriental Hollywood Theater, which undoubtedly demonstrated its ambition.
Just after 7 o'clock in the evening, a large number of media reporters and spectators gathered in the small open-air square in front of the main entrance of the Oriental Hollywood Theater. Of course, celebrity fans holding support signs were also indispensable.
A long red carpet is spread from the road in front of the square to the theater door, signature wall, flower arch, and media interview area. People who don't know it might think that a grand prize ceremony is being held here!
But the stars who appeared on the red carpet here tonight are really not as good as those at some award ceremonies.
This can be clearly seen from the cheers of fans in the audience and the flash of flashlights.
"Annie! Zhang Meiyun! Gu Qing!"
The owners of these names are all the new generation figures in the entertainment industry in Hong Kong. One of the promotional points of "Painted Skin" is youth idols. The film gathers a large number of popular new artists. The men are handsome and the women are beautiful, and they are full of attractions.
And they also posted the news on their respective blogs early, so a large number of fans came to the scene to support, making the atmosphere of the premiere very exciting.
As for the media, let alone the media. Huaguan Pictures has already spent millions on publicity on Hong Kong Island, and newspapers, magazines and websites that share in the profits will all send their best troops to help.
"Jiang Wei!"
At 7:39, Jiang Wei, the male protagonist of "Painted Skin" finally made his appearance.
This popular star of Xingyi Entertainment seemed not to be affected by the recent scandal at all. He got out of the Mercedes-Benz wearing a white suit, full of energy and smiling, which immediately attracted countless attention.
"Jiang Wei! Jiang Wei!"
A group of female fans suddenly became excited. They held support sticks, support signs, and gifts. They shouted Jiang Wei's name loudly and rushed toward him in the crowd.
The security personnel at the scene saw that the situation was not good and immediately formed a human wall to block them and prevent these crazy fans from crossing the line.
Jiang Weizhi waved to them with satisfaction, then stepped onto the red carpet with his head held high, and walked to the signing stage accompanied by flashing lights.
After signing his name, he walked to the media interview area to be interviewed by reporters.
In fact, under normal circumstances, the starring and creative staff of the movie will be interviewed by media reporters after the premiere. Huaguan Pictures broke the rules and turned the premiere into an awards ceremony, which can be regarded as original.
In other words, sensationalizing.
"Mr. Jiang Wei, can you talk about this movie?"
A dozen microphones and recorders with media logos on them were stretched out in front of Jiang Wei. One of the reporters couldn't wait to ask: "How much box office do you predict "Painted Skin" will get?"
Jiang Wei confidently said: ""Painted Skin" is a good movie, and it is also a wonderful movie worthy of the audience's money to watch. Its special effects are not inferior to Hollywood blockbusters at all. As for the specific plot and story, please let me know.
You can go to the theater and watch it by yourself, I won’t spoil it here.”
“As for the box office”
He paused and continued: "I predict that it will have a box office of more than 30 million in Hong Kong, and it is not impossible to exceed 50 million, because the quality of "Painted Skin" is outstanding enough."
Although most of these media reporters were specially invited and would not deliberately make things difficult if they gave enough red envelopes, Jiang Wei's answer still left some room for error and was considered relatively cautious.
Although Hong Kong's film market cannot be compared with that of the Mainland, it is still worth RMB 30-40 billion. Considering the investment and promotional expenses of "Painted Skin", it is still very possible to achieve a box office of RMB 30-50 million in Hong Kong.
After all, this period is a period of movie-watching craze, and it will continue to be popular after the holidays.
Another reporter asked: "As far as I know, "A Chinese Ghost Story", which is of the same type as "Painted Skin," will premiere on the 18th. What do you think of this movie?"
Jiang Wei curled his lips, as if in silent contempt, he smiled and said: "I don't pay much attention to the movie you mentioned, so I can't say anything about it, but I believe that based on the performance of "Painted Skin"
It’s powerful enough to defeat any opponent, please wait and see!”
The last few words he said were very heroic and full of aggressiveness.
Jiang Wei's extremely confident look made the reporters' eyes brighten, and the clicking sound of the camera shutter was heard, followed by a series of questions.
"Mr. Jiang Wei, can you talk about the scandal between you and Miss Wu Mengzhen?"
"Can you tell me if it's true?"——
There will only be one update today and tomorrow. Please forgive me. Normal updates should resume the day after tomorrow. (To be continued.)