Standing tall and standing tall without desires leads to steadfastness. In today's era of materialistic desires, Wang Dong is undoubtedly a very unusual existence. When he writes articles and film reviews, he only speaks based on his true heart and original wishes, rather than being driven by interests.
Such people are rare and rare, so Wang Dong is respected by many people. He has his own influence in Hong Kong literature, including film and television circles, and the number of comments and reposts on his blog articles has always been very high.
Wang Dong has written many film review articles, mainly focusing on local films produced in Hong Kong. Since Hong Kong films have experienced a decline from prosperity in the past ten years, he has criticized more and praised less, leaving a harsh impression on people.
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So when Wang Dong's long film review article praising "A Chinese Ghost Story" came out, it inevitably caused a small sensation inside and outside the circle. Even those who usually don't watch movies became interested in this film. It's really surprising.
So good?
Some people are amazed, some are curious, and some are doubtful. However, on Hong Kong blogs, there are many people who support Wang Dong's point of view. Those are all Hong Kong netizens who have watched the video.
""A Chinese Ghost Story" is a good movie, highly recommended!"
"It's been a long time since I've seen such a sincere ghost movie. The characters and plot are top-notch, at least 9 points."
"The special effects are also good. Although there are not many shots, they are very exciting. I really like Yan Chixia!"
"I took my girlfriend to see it tonight. The 70 yuan was well spent. Then when I came out, my girlfriend saw the peripheral figures and insisted on buying a set. She spent several hundred yuan and her wallet was crying."
"Compared to "A Chinese Ghost Story", "Painted Skin" is simply scum!"
In the Internet age, all people are Internet users, and freedom of speech has reached an unprecedented level. Anyone who registers an account on a blog forum can speak freely and express his or her opinions.
The same is true for film reviews. In the past, ordinary people as viewers could only watch film critics express their opinions in newspapers or on TV. Now they can participate themselves, and everyone can be a film critic.
Although the impressions of ordinary netizens cannot be compared with Wang Dong's film review articles in terms of thickness of content and depth of thoughts, their feelings are the most intuitive and real, and their influence is wider.
Praise for "A Chinese Ghost Story" has spread from Hong Kong blogs to Hong Kong forums, especially in the film and television sections, and has become a hot topic at present.
Unlike those trolls who are paid to post rhythmically, most of the commentators on "A Chinese Ghost Story" are senior IDs, and their posts are more meaningful and reputable.
It is very rare for such a one-sided wave of praise to appear in the Hong Kong Forum film and television version.
Even those who criticize "A Chinese Ghost Story" mostly use the term "flaws do not hide the advantages", believing that the shortcomings of the film cannot cover up the advantages, and it is worthy of recommendation.
Many people believe that this is one of the best films produced in Hong Kong in the past ten years. The story, background, special effects, and soundtrack all have strong local characteristics.
These praises and recommendations from the Internet have influenced many ordinary netizens, and naturally played a good role in promoting the box office of "A Chinese Ghost Story".
The power of word of mouth is powerful!
On February 24, the box office of "A Chinese Ghost Story" reached 5.77 million, rising for two consecutive days, and the number of online ticket bookings increased significantly. On the 24th, most theaters' prime time tickets were booked out.
Under such circumstances, coupled with the full public relations efforts of Jiayang Pictures, by the 24th, the film schedule of "A Chinese Ghost Story" soared to 35%, showing a blowout trend.
The market is very sensitive, and the market is very realistic. Whether it is a large theater chain or a small and medium-sized theater, they are of course willing to reserve their precious audience seats for popular films, regardless of what the film is.
"A Chinese Ghost Story" not only has excellent box office sales, but also has a good reputation. It is a Hong Kong co-production, and its peripheral products are also very popular. In the eyes of theaters, it is like a hen that can lay golden eggs.
Especially peripheral products. In the past, stores in theaters sold peripherals of Hollywood blockbusters. Although the sales were very good, the purchase price of these peripherals was very high, leaving low profits for theaters and theater chains.
In comparison, the share of peripheral products of "A Chinese Ghost Story" given to theaters is much higher.
No one thinks money is hot, so there is no need for Lu Chen Studio to communicate with Jiayang Pictures. Many theaters took the initiative to place the peripheral products of "A Chinese Ghost Story" in the most conspicuous position, and also put up large advertisements to avoid the audience.
They ignore the past.
On February 24, the box office of "A Chinese Ghost Story" continued to rise with the increase in film schedules, reaching 7.24 million, completely crushing other films released during the same period, including a Hollywood blockbuster that had been in theaters for three weeks.
"A Chinese Ghost Story" is a hit, and will become a big hit. Even those with prejudices can only remain silent and cannot criticize this movie for not even buying a dollar at the box office.
As for "Painted Skin", which had a vigorous publicity campaign and was so popular at the box office, its Japanese box office fell below one million amidst a lot of bad reviews, and even only 580,000 on the 24th, which is simply terrible.
Moreover, the film scheduling rate of "Painted Skin" dropped to less than 10%.
Anyone with a discerning eye knows that Huaguan Pictures and Xingyi Entertainment, the producers of "Painted Skin", have given up. They spent too much budget in the early stage, and the high box office achieved by high costs will only be short-lived. If they continue to hold on,
It's like throwing money into a bottomless pit.
Therefore, as long as the heads of the two companies are not too stupid, they should make a wise decision. "Painted Skin" has already suffered a huge defeat in the Hong Kong Island market and there is no way to recover. Moving to the mainland market is the only option.
According to the judgment of industry insiders, "Painted Skin" is likely to be released at Xiangjiang Cinemas in advance.
In late February 2017, the disastrous failure of "Painted Skin", which invested over 100 million, became one of the backgrounds for "A Chinese Ghost Story" to soar into the sky, sweeping the market unstoppably!
On Monday, February 27, the Hong Kong blog official V of "A Chinese Ghost Story" announced that the film had accumulated a box office of 45 million in six days of release, making it a well-deserved box office champion and significantly breaking the previous record set by "Painted Skin".
In addition to the extremely beautiful box office, "A Chinese Ghost Story" also sold an additional 24 million yuan in peripheral products.
The former is fine, but the latter simply blinds the eyes of those in the industry.
This kind of peripheral sales is no less than that of many Hollywood blockbusters!
How much was the investment in "A Chinese Ghost Story"? It was only 30 million. The cost was almost recovered within one week of its release. Everything will be profitable afterwards, and there is an even bigger mainland market.
As a result, many Hong Kong film companies became red-eyed and planned to follow suit and make a profit!——
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