Chapter five hundred and eighty fourth wait and see
A Chinese Ghost Story will be released on April 2, and its publicity work has already begun. The budget of 10,000,000 is not too much, and it is enough to ensure that most audiences across the country know that this movie will be released. Chinese website *.┡.
However, compared to the two Hollywood blockbusters, Battle of Vulcan and Legend of the Holy Land, A Chinese Ghost Story is undoubtedly in a weaker position. Chenfei Media has no intention of provoking a hugely expensive publicity war, so it is somewhat low-key.
So when Lu Chen announced the target slogan on his blog, "Domestic box office exceeds 500 million, and peripheral products exceed 100 million," it inevitably aroused a great response in the industry.
In the past ten years, the box office of domestic films has also increased significantly as the domestic film market has boomed.
Among them, there have been many popular films with tens of millions of investments and hundreds of millions in box office, but these are basically youth idol films, and most of them are adapted from best-selling novels or online novels.
The investment in A Chinese Ghost Story is only tens of millions, and the domestic box office target of 500 million does not seem to be high, but the actual situation is completely different, because there are fewer and fewer low-cost and high-box-office movies, and youth idol movies are a bit out of their depth, not to mention
It's a ghost movie
If A Chinese Ghost Story invests hundreds of millions or even two to three hundred million, spends enough money on special effects, and relies on the influence of the original work, it may be able to attract a lot of audience support.
With a mere investment of tens of millions, even if all of it is spent on special effects, it can only produce a few minutes of content.
Without spectacular special effects, how can A Chinese Ghost Story attract domestic movie audiences? The taste of domestic audiences is very different from that of Hong Kong audiences. Ghost movies are definitely niche films.
Wang Xiaoxu’s analysis of A Chinese Ghost Story is very reasonable.
So what makes Lu Chen so confident?
It's just a box office of 500 million, but it actually shouted the slogan of peripheral products exceeding 100 million, which is really jaw-dropping.
Many people in the industry feel that Lu Chen is a bit too arrogant. Perhaps he has developed too smoothly in the past two years, so he believes too much in his influence, but forgets that movies, TV and pop music are different.
If Liu Chen makes a youth idol movie, he doesn't have to worry about the box office.
This kind of fantasy ghost movie is not something that newcomers can easily master.
However, there are also several people in the industry who support Lu Chen. They have watched the original film of A Chinese Ghost Story and are positive and appreciative of the film. They said some good things about Lu Chen on their blogs.
It's just that this voice seems very weak, and the general public opinion is not optimistic about it.
Although Wang Xiaoxu's name was not mentioned at all in Lu Chen's blog post, the film critic still took it as a provocation to himself and quickly posted a new blog post.
The content of the blog post is very simple, just four words, wait and see
Wang Xiaoxu is a mature intellectual. He has his own insistence and stubbornness, and he is very sharp in reality. However, he will not play boring tricks with others, such as making a bet with Lu Chen to eat the keyboard or running around naked.
The four words "wait and see" are enough to express his attitude.
As for Lu Chen’s fans, they are naturally extremely supportive of Lu Chen’s blog post.
"Don't say anything. I will contribute at least 5 movie tickets. I will decide on the peripheral products based on the situation."
"A box office of over 500 million is too conservative. I think it can exceed 800 million."
"1 billion"
"Support me Chen, I will take my girlfriend to watch A Chinese Ghost Story together."
"Xiangjiang's box office and reputation are so good, I don't believe it will hit the streets in China. It will definitely work."
"Dad Lu Chen, can you tell me what specific peripheral products you have?"
"Same curiosity"
Not to mention, Lu Chen actually responded to fans’ questions about peripheral products. He updated his blog again the next night and posted dozens of photos.
These photos are all related to A Chinese Ghost Story peripheral products, including the most popular dolls among movie audiences in Hong Kong. However, they are not artistic close-ups, but stock pictures of finished products.
That’s right, what Lu Chen posted on his blog are stock photos of various peripheral products. In addition to figures of various versions of the main characters in the film, there are also original soundtracks, movie novels, commemorative albums, accessories and appliances, etc.
A dazzling array of everything.
The key is that in a large warehouse, the inventory is piled up
The inventory of these peripheral products was placed with the factory when I was still in Xiangjiang in the early morning of June. The order was mainly for the domestic market. The quantity has more than doubled, and now it has basically been shipped to the capital.
Xiangjiang’s audience capacity is relatively strong, and the number of domestic viewers is large. Due to the overall balance, Luchen has set a target of 100 million for A Chinese Ghost Story.
This goal should be said to be very ambitious, because many Hollywood blockbuster peripheral products are not satisfactory in China, let alone domestic films.
But success in Xiangjiang gave Lu Chen enough confidence
These stock photos are, on the one hand, to prove their confidence, and on the other hand, they are a strong response to Wang Xiaoxu’s questioning remarks. There is no certainty that the cost will be recovered, so many products will be produced.
In fact, Lu Chen has published several photos of peripheral products in his previous blog, but those artistic photos obviously cannot be compared with this "show off" stock photo, which immediately caused a lot of shock among fans.
"Wow, there are so many, can you give me one?"
"The action figures are so cute, I will definitely buy a set when the time comes."
"Where can a wealthy person come up with a big underwriting deal to give away to his friends?"
"Buy, buy, buy"
Finally, Lu Chen stated in his blog that these peripheral products have begun to be shipped to major theater peripheral stores and will definitely be on the counter by April 2. I hope everyone will support them.
Of course fans should support it.
Lu Chen's confidence also comes from the loyal and lovely fans he has. He can get a million-level reward share for every live broadcast. How can he do it if he doesn't have people around him who have more than 100 million?
Faced with Lu Chen's counterattack, Wang Xiaoxu remained silent. Maybe he was shocked by Lu Chen's writing, or maybe he was "waiting and seeing." In short, he didn't compete with Lu Chen's fans anymore.
Everyone's attention was quickly diverted.
The promotion of A Chinese Ghost Story is still in full swing. Lu Chen even broke past practice and ran multiple announcements and appeared on several programs to promote the film.
Not only Lu Chen, Filia Chen also spared no effort to use her connections and influence to build momentum for A Chinese Ghost Story, and the entire Chen Fei Media fell into a feverish working state.