Chapter five hundred and ninety seventh important part
Wang/Xiaoling returned to the company before getting off work., Chinese, novel...
She was naturally very surprised when she saw Lu Chen, and even complained that Lu Chen didn't bring his girlfriend over.
She is a fan of Filia Chen.
Gao He asked about the cooperation with the 7795 platform. Wang/Xiaoling said that the contract has been signed and that when Kaixin.com is officially launched tomorrow, advertisements can be placed on the 7795 website.
7795 claims to have 50 million+ registered members and more than 10 million daily IP visits. Although there is definitely some water in the data, the effect of publicity on its platform is quite good.
Of course, advertising costs are not cheap either.
“This time I’m here and I’m bringing money as well.”
In the evening, Gao He and his wife invited Lu Chen to have dinner together. After having a few drinks in the private room, Lu Chen said: "The money should be paid tomorrow. Don't just think about saving money. You have to spend what you need and invite the people who should be invited."
Just ask!"
Gao He and Wang/Xiaoling looked at each other. Gao He scratched his head and said sheepishly: "Lao San, you have already made an additional investment once, and this time..."
Wang/Xiaoling quickly added: "Our company still has enough money now."
It has been seven or eight months since Kaixin Interactive Entertainment was established. The monthly office rent, wages and salaries are at least RMB 600,000 to RMB 700,000. With the investment in various equipment, the original RMB 5 million jointly invested has long been burned.
It was all gone, and it was all thanks to Lu Chen's extra money later that the situation was maintained.
Gao He and Wang/Xiaoling are both freshly graduated college students with no experience in running a company. They have paid a lot of "tuition" all the way here, and then they have been burning money without any income. Naturally, they feel unhappy.
It will be peaceful.
When Lu Chen made additional investments, he did not dilute the two people's shares at all and kept them unchanged at 10%. Now that he has to invest money again, it puts great pressure on the two of them.
Lu Chen smiled and shook his head and said, "Is it enough? That's impossible!"
After a pause, he continued: "We have to invest at least 10 million in promotional expenses for the game Happy Farm, and we will have to continue to increase it in the future, and then there will be the development of new projects."
10 million in publicity expenses!
Gao He and Wang/Xiaoling were both stunned, because [Happy Farm] is just a small game, which belongs to the casual virtual business category in online games. The production cost is very low. If you don't develop it yourself but entrust a mature and experienced company to do it,
The cost of production can be estimated to be reduced by half.
Lu Chen actually had to invest tens of millions of dollars in promotional expenses for [Happy Farm]. This was beyond their imagination. They couldn't help but ask: "With such a high investment, can the cost be recouped?"
The two of them knew that Lu Chen was rich, and very rich. A song could sell for millions, but this way of burning money made them feel heartbroken.
Wang/Xiaoling's original advertising budget for "Happy Farm" was only a million at most.
Lu Chen explained patiently: "I have confidence in Happy Farm and believe that it can bring us ten times or even dozens of times in return. However, we cannot be satisfied with one or two small games and should have larger goals."
The memories from the dream world give Lu Chen a steady stream of inspiration and creativity. After [Happy Farm], Happy Interactive Entertainment can continue to make [Fruit Ninja], [Plants vs. Zombies], [Angry Birds], etc.
A highly successful mobile game in the dream world.
But developing these casual mobile games only lays the foundation for happy and interactive entertainment. Lu Chen's goal is even more ambitious.
"Do you know "The Swordsman"?"
Gao He nodded without thinking and said: "I know, I also bought a hardcover version to keep at home. It's a wonderful martial arts novel, so well written!"
"The Swordsman" is currently a best-seller in the domestic book market, and has also set off a craze for new martial arts. It has received rave reviews from readers and has a large number of fans.
Lu Chen said: "I have bought all the rights to "The Swordsman" and I expect to start filming the "Swordsman" movie trilogy in the second half of the year."
"Really?"
Gao He suddenly opened his eyes wide with a look of surprise: "That's great, you must play Linghu Chong, right?"
Lu Chen smiled and said, "We'll talk about this later. I won't hide it from you. The investment in these three "Swordsman" films will be at least 200 million, and they will be the most important projects I run this year."
Gao He said sincerely: "It will definitely succeed!"
But Wang/Xiaoling sitting next to him asked thoughtfully: "Lu Chen, are you also planning to adapt "Swordsman" into a mobile game?"
Compared to Gao He, who prefers to study technology, Wang/Xiaoling's mind is much more flexible, and after more than half a year of hard work, she has shown a certain degree of talent in business, so she is keenly aware of Lu Chen's intentions.
"That's right!"
Lu Chen clapped his hands and said, "It's not just mobile games, there are real online games!"
If we say that when he first founded Kaixin Huiyu, Lu Chen mainly wanted to help the two couples in front of him, but now his development ideas for Kaixin Huiyu have broadened too much.
Kaixin Interactive Entertainment can be completely integrated into his big IP plan, sharing the two major parts of IP-adapted games and animations, especially games, which are a very important part of the plan.
A movie with a box office of 1 billion in China is divided into 300 to 400 million. After deducting costs and taxes, the total amount is only about 100 to 200 million. However, a well-made and vital online game can easily make over 100 million in a month.
Song, as long as you don't mess around, you are simply a hen that lays golden eggs.
Of course, competition in this industry is fierce. Lu Chen’s plan is to start from small games like [Happy Farm] and let Happy Interactive Entertainment continue to grow and grow towards the highest goal.
"The current territory of Kaixin Interactive Entertainment is too small. We will definitely move to a new place in the future. We need to recruit more and more professional talents, including animation designers, game planners, development engineers, programmers, and art designers."
Lu Chen talked eloquently: "So I said that the little money in the company's account is not enough now, and it takes a process for [Happy Farm] to go online and achieve profitability. We can't waste time here."
Gao He and Wang/Xiaoling had nothing to say. According to Lu Chen's goal, spending tens of millions would not be too much.
[Happy Farm] and "Swordsman" online games, including mobile games, are completely different. The latter requires too much manpower and material resources.
It feels like a dream to think that the two of them will still own 10% of the shares in Happy Entertainment in the future.
Lu Chen raised his wine glass and said with a smile: "No need to think too much now, come on, let's drink to success!"
Tomorrow is the day when [Happy Farm] is officially launched——
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