Nearly two years have passed, and now Lu Chen's live broadcast room has become a well-known signature in [Whale TV], with the most fans on the entire platform, the highest online number, the highest rewards and other records.
The cooperation between Lu Chen and [Whale TV] can also be regarded as a model of cooperation between celebrity artists and new online media. Lu Chen used this online platform to gather a large number of fans and popularity, and [Whale TV] also used Lu Chen to gain popularity.
Morning has gained countless benefits.
Last year alone, [Whale TV] signed more than 10 well-known celebrity anchors, which brought a significant increase in registered users. It can be said to be a win-win situation.
Although other platforms offered Lu Chen extremely high prices, Lu Chen insisted on renewing his contract with [Whale TV], and the cooperative relationship between the two parties is very good.
In order to retain Lu Chen as a "big name", [Whale TV] has done a lot of optimization and resource optimization for his anchor room, and even added additional membership functions for Lu Chen's fans.
Tonight, the first episode of the first season of "The Voice of China" will be broadcast live on Zhejiang East Satellite TV. [Whale TV] has obtained the authorization to broadcast and started promoting it a few days in advance, so at this moment, a large number of people have gathered in the anchor room.
Lu Chen’s fans and onlookers.
When watching TV variety shows, watching them on a large-screen TV is naturally the best and has the highest definition. However, today's young people's utilization of TV has dropped significantly. Even if everyone has a TV at home, many people are still willing to choose to watch it through
Watch online.
[Whale TV] This kind of anchor platform is different from ordinary video websites. The live broadcast room is more interactive. People can post comments and express their support by giving fish balls, which is more interesting and entertaining.
Therefore, just after 8 o'clock, the online number of Lu Chen's exclusive anchor room has exceeded the 2 million mark, and it is still increasing at a rapid rate. It is estimated that the final record of exceeding 3 million will not be a problem.
Tonight, the host of the online live broadcast of "The Voice of China" is none other than Li Feiyu, whom everyone is familiar with and loves!
"The show will start soon, are everyone's fish balls ready?"
It was a response to every call, and there was a flood of barrage in an instant, mixed with countless falling fish balls.
It is very common for this kind of scene to appear in Lu Chen's broadcast room. Many rich fans are not interested in buying hundreds of times fish balls at all. They are all released one by one from aircraft carriers.
Then the next moment, a dazzling interstellar battleship appeared out of the sky, overwhelming the audience in an instant, and with the thousands of fireworks special effects, it blinded countless dogs.
Super starship battleship!
This is the exclusive reward prop Super Star Sea Battleship in Lu Chen's anchor room. Each one costs 10,000 yuan. It not only has the effect of broadcasting announcements on all platforms, but also can instantly clear the screen, have stunning special effects and other powers.
After this exclusive prop was launched by [Whale TV], Lu Chen's anchor room has "launched" more than a hundred super starship battleships, equivalent to 1 million in rewards.
It must be noted that Super Star Sea Battleship is the highest level special reward prop of [Whale TV]. Neither the platform nor Lu Chen will share even a penny of the benefits. It will all be donated to the Chenfei Charity Fund.
, used to treat poor leukemia patients.
As soon as the super starship battleship appeared, the onlookers suddenly became uneasy.
"Local tycoon, please support me, the tycoon!"
"Damn it, the Star Sea Battleship spawned before it even started. I'm going to break the record again tonight."
"Well, I support the caring local tycoon, and I want to give you a hug."
"Brother Hao, are you still missing some legs?"
"Hahaha"
Amid the noisy hustle and bustle, the time reached 8:30, and "The Voice of China" began!
Everyone's attention was attracted.
During the passionate opening song, the carefully decorated No. 1 Studio Hall of Zhejiang East Satellite TV was presented to the eyes of the national audience with a brand-new look. Countless colored strips fell from the sky, and the 1,250 audience members applauded warmly.
, which brought the atmosphere of the scene to a climax from the beginning.
The camera swoops down from top to bottom, then rotates forward, and the four instructors sitting on red swivel chairs become the focus.
Then everyone was surprised to find that the four instructors were facing the audience with their backs to the stage!
Each instructor enjoyed a three-second close-up, and then the camera focused on the big stage, where a host wearing a blue casual suit, holding a microphone and a digital prompter strode into the spotlight.
He is in his thirties, tall and thin with fair skin, wearing a pair of black-rimmed glasses and looking elegant, with a confident smile on his face.
The live host faced the entire audience and said loudly: "First of all, let us welcome the four instructors who will decide the students tonight. They are"
"Teacher Chen Fei'er! Instructor Liao Jia! Instructor Shi Fang! Instructor Lu Chen!"
The host named a mentor, and the mentor stood up and waved to the audience, winning rounds of applause.
"Tonight, the four music instructors are all looking for real good voices. They are ready to go. They are ready. The China Automobile China Voice will premiere globally. It starts now~"
When he said the last few words, his voice suddenly rose a lot, which could be said to shock the entire audience.
The audience responded with warm applause and cheers.
The brand title of the first season of "The Voice of China" was won by China Automobile at a price of 27 million. There were many brands competing at that time, but all of them, including Coca-Cola, were defeated by China Automobile, which was bound to win.
When the news came out at that time, it caused a sensation in the industry circle, because "The Voice of China" is a brand new talent show, and in the current situation where talent shows are almost ruined, China Automobile throws out so many
It’s really surprising that money comes to support me.
You must know that Zhejiang East Satellite TV is not CCTV, and many of CCTV’s variety shows do not have such high naming fees.
But looking beyond the superficial appearance, it is actually understandable. First of all, as the number one brand of domestically produced cars, China Automobile invests hundreds of millions or more in advertising fees every year. 27 million is nothing to them.
Lu Chen, the program creator, major shareholder and mentor of "The Voice of China", is himself the endorsement star of China Automobile, and the two parties have a good cooperative relationship.
In addition, "The Voice of China" has a good name, so it is not incomprehensible that China Automobile won the title at a high price.
Of course, whether the investment in advertising and naming is worth the ticket price depends on the content of the program itself.
With four famous mentors, "The Voice of China" can compete in the extremely competitive TV variety shows. Tonight's premiere is undoubtedly crucial! ——
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