At present, ratings surveys of domestic TV programs are independently completed by New Vision Company, a subsidiary of the State Administration of Radio, Film and Television, and are a state-owned third-party authoritative organization.
Ordinary media or viewers who want to know the ratings of a TV series or variety show broadcast that day can log on to the official website of New Vision Company the next day to see it. The official website of New Vision also has a very detailed ranking list.
It is clear at a glance which one is higher and which is lower.
But this is not the case for TV stations. All state-owned TV stations in the country can obtain real-time ratings data from New Vision Company or through special channels.
Because New Vision Company relies on the powerful resources of the radio and television department to collect and summarize data from digital TV end users and regular online live broadcast platforms in real time, although there is an inevitable delay, its authority is unquestionable.
Zhejiang East Satellite TV is of course connected to New Vision Company's channels. The reason Tian Tian wanted to stay at the TV station was to get this important data as soon as possible.
"The Voice of China" opened at 1.07%. After 12 minutes of broadcasting, the ratings suddenly jumped to 1.78%, a surge of 0.71%!
If Tian Tian had expected a start that exceeded 1%, such a ferocious growth rate made her heart almost jump out of her chest and her face turned red.
As an insider in the industry, Tian Tian knows exactly what this means.
This is a sign that the show will become popular!
Today’s TV audiences are no longer comparable in number to those in the past. In the era before the Internet, everyone’s most important pastime was watching TV. Therefore, many excellent TV series or programs can often achieve extremely high ratings and easily reach hundreds of thousands of viewers.
Divided into dozens, ratings myths continue to emerge.
Now with the advent of the technological era, entertainment methods have become diversified and multi-polar. Young people are more keen on online entertainment. Fewer and fewer people are willing to sit in front of the TV and watch TV, and the requirements are getting higher and higher.
, the competition from hundreds of TV stations has turned the TV market into a red ocean.
Correspondingly, whether it is a TV series or a variety show, the ratings will never be the same as before. Many variety shows can be considered branded programs with an average ratings of 0.5%.
The remote control is in the hands of the audience, and today's audience is very impatient. If a new program fails to attract them at the beginning, they only need to lightly press the remote control in their hands, and there will be another
Hundreds of options.
The beginning is the most critical, just like a new novel, if you don’t catch people at the beginning, readers won’t buy it.
So when the ratings of "The Voice of China" pulled a beautiful positive line on the screen, how could Tian Tian not be excited?
Of course, she knew that it would be too early to celebrate her victory now. At least she would have to wait until the dust settled after the show, so she tried not to lose her composure on the spot.
However, the former colleagues who were also in the directing room did not have so many scruples and congratulated Tian Tian one after another.
"Mr. Tian, congratulations!"
"It's definitely a hit. I estimate that the average in the first issue tonight will break 2."
"It's definitely no problem to break 2, and it's possible to break 3!"
"Sister Tian Tian, you must treat me!"
Everyone is also really happy for Tian Tian. Although the latter has left Zhejiang East TV a long time ago, his popularity in Taiwan has always been very good. A few days ago, he entertained a group of colleagues at a banquet at the Shangri-La Hotel.
In addition, the popularity of "The Voice of China" in ratings is of great benefit to East Zhejiang Satellite TV and everyone. The TV station's annual advertising performance is related to everyone's year-end bonus!
Although "The Voice of China" has just started, it is indeed too early to congratulate it, but it is definitely right to ask for good words first.
"That's right, Tian Tian wants to treat us!"
At this moment, the door to the studio was pushed open, and a middle-aged man walked in with a high head.
"Director Gao!"
When they saw the visitor, everyone stood up one after another, even Tian Tian was no exception.
This middle-aged man is Gao Guangzhi, the director of East Zhejiang Satellite TV, a well-known young figure in the radio and television system. He was transferred to East Zhejiang Satellite TV as director in less than two years, and he made drastic changes to the station.
The reform has achieved high prestige in Taili.
It was under the leadership of Gao Guangzhi that Zhejiang East Satellite TV launched its own dramas and variety shows, gradually increasing Zhejiang Satellite TV's influence in the industry, and its advertising revenue increased significantly.
This cooperation between East Zhejiang Satellite TV and Star Factory Media was also promoted by Gao Guangzhi.
Therefore, even Tian Tian, who is as reserved and delicate as a princess, behaves extremely well-behaved in front of Gao Guangzhi, and she is indeed the latter's junior.
Gao Guangzhi smiled and raised his hands and said: "Everyone, sit down and continue working. Don't worry about me."
Although I say that, how many people can really sit still?
Tian Tian asked curiously: "Director, why are you here?"
Gao Guangzhi smiled and said: "Why can't I come? I'm here to see the ratings of this show."
Tian Tian was proud: "I didn't disappoint you, did I?"
Gao Guangzhi said: "Don't be too happy too early. The start is good. The key is whether you can hold on."
Tian Tian nodded obediently, looking like an honest child.
While the two were talking, the data on the screen was still increasing slightly.
This is very rare. You must know that this is an advertising period. Generally speaking, there will be a temporary drop in ratings during advertising periods because there are always impatient TV viewers who change channels at this time.
Such a scene made Gao Guangzhi a little surprised.
He originally advocated cooperating with Star Factory Media to introduce "The Voice of China" by purchasing broadcast rights, but rejected the plan of a self-made reality talent show proposed by others. On the one hand, it was to deepen the reform process of the TV station, and on the other hand, he was optimistic about the future.
This cooperation.
In addition, there are also connections with Tian Tian’s family.
But Gao Guangzhi did not expect that the ratings of "The Voice of China" would be so good. It was completely a dark horse to start so high, which made him feel that he had made mistakes in previous cooperation negotiations.
You must know that the contract between the two parties divides dividends according to the ratings. The higher the ratings, the more benefits Zhejiang East Satellite TV will give away.
But this idea only flashed across his mind and disappeared in an instant. The higher the ratings of "The Voice of China", the greater the advertising revenue of East Zhejiang Satellite TV, and the influence it brings cannot be measured by direct benefits.
.
This is a win-win cooperation!
Just as Gao Guangzhi changed his mind, the advertisement on the big screen ended and the screen returned to the show scene. ——