The sale of Happy Farm was originally in Lu Chen's plan.
This casual interactive game was a small exploration chess piece for his big IP plan. He never thought about holding on to it until he died, and cashing out quickly was exactly what he needed.
Because there are many similar ideas in Lu Chen’s memory, he doesn’t have to worry about the problems after selling them.
The most important thing is that with hundreds of millions of funds, Kaixin Entertainment can grow as quickly as possible, absorb talents, accumulate experience, and move to a higher level!
Of course, transactions involving hundreds of millions of dollars are not so easy to reach. Both parties must engage in a tug-of-war of bargaining. If they want to achieve win-win cooperation, they need both persistence and compromise.
Lu Chen didn't have much experience in this area, but he always believed that professional matters should be left to professionals, so he hired a foreign aid team to lead this transaction negotiation.
Li Muchi was very considerate. On the third day after Liu Chen called her, a capable team flew from Beijing to Hangzhou to negotiate with Feixun Games on behalf of Kaixin Entertainment.
This five-person team first comprehensively evaluated the value of Kaixin.com and Kaixin Farm, prepared a set of detailed business evaluation documents, and then contacted representatives from Feixun Games on this basis.
At the same time, they deliberately released the news that Kaixin Interactive Entertainment intended to sell Kaixin Farm, which immediately attracted the attention of many capital giants and added a thick stack of bargaining chips to their negotiations.
Lu Chen didn't care at all how the foreign aid team operated, and fully delegated the power of negotiation. He and Filia Chen continued to record the program of The Voice of China.
After the fourth episode was aired, the ratings of The Voice of China have climbed to the point of astonishing peers. The highest ratings of 2%/average 48% simply swept the variety show market, creating the highest rating in the past ten years.
record.
If compared according to the reality talent show, the Super Girls launched by Shonan Satellite TV back then can be compared with it. However, after Super Girls, Shonan Satellite TV, which is known as the overlord of local satellite TV stations, has never launched another program that can compare with it.
variety show.
The Voice of China has become a phenomenon-level variety show, which undoubtedly gives Zhejiang East Satellite TV, which is already strong, the momentum to comprehensively challenge Hunan Satellite TV.
Zhejiang East Satellite TV broadcast Full House last year, and this year it broadcasts The Voice of China. It can be said that it is a heavy hand. The cooperation with 6 Chen is very good, and both performance and reputation have been greatly improved.
As a result, the pressure on Shonan Satellite TV will be great.
The domestic TV market is also an extremely competitive market. Dozens of satellite TV stations and hundreds of TV stations are competing for resources and advertising shares. There is also the giant CCTV. The current status of Hunan Satellite TV is certainly prestigious.
But it is also facing many challenges.
Beijing Satellite TV, Shanghai Satellite TV, Zhejiang Satellite TV and Xiangnan Satellite TV have more than one opponent.
With such a strong performance of East Zhejiang Satellite TV, how can this satellite TV station, which started out as an entertainment company, not worry?
At night, Shacheng, Xiangnan, Xiangnan Satellite TV Building.
As night falls, this city with millions of people is already lit up with thousands of lights. The Shonan Satellite TV building is also brightly lit. The signal tower standing high on the roof flashes with a magical and blurred light, becoming the most obvious landmark nearby.
.
This 39-story building has extraordinary influence in the domestic entertainment industry. Countless celebrities, including Hong Kong and Taiwan celebrities, are very willing and even want to go in and record programs inside.
For more than ten years, Xiangnan Satellite TV has become unique among local satellite TV stations with its flexible mechanism and bold and enterprising style. It has produced many brand programs with high ratings, which are second only to CCTV in terms of influence and revenue. .
It's just that now it's getting harder and harder for Xiangnan Satellite TV to maintain its position as Dugu Qiufei.
In the small conference room on the top floor, all the lights were on. More than a dozen senior executives from Xiangnan Satellite TV were having a meeting. Everyone looked serious and stared at the screen data displayed on the projection screen.
These data are like sharp daggers hanging high above their heads, making them breathless.
The person presiding over this meeting was Lu Zhenhai, the newly appointed deputy director and program director of Xiangnan Satellite TV.
Lv Zhenhai is not yet forty years old and is a representative figure in the young group of Xiangnan Satellite TV. He joined Xiangnan Satellite TV after graduating from Communication University of China and worked his way up from the grassroots level. He is undoubtedly very capable and skillful.
The difficulties faced by Xiangnan Satellite TV in the past two years are the most important reason why the superiors vigorously promoted this young man, and Lu Zhenhai also needs to show outstanding results to convince people.
He looked around, like an eagle patrolling his territory, his eyes with a captivating edge.
None of the supervisors, directors, editors, etc. here dared to look at Lu Zhenhai. The atmosphere in the conference room was very depressing and dull.
A new official takes office with three things in mind, and no one wants to get into Lu Zhenhai's bad luck at this time and be treated like a weak chicken.
Lu Zhenhai was a little disappointed. He reached out and knocked on the table, and said in a deep voice: "You have all seen these data. This year, whether it is TV series or variety shows, the ratings have dropped, and several ace programs are not optimistic either. , it is expected that the annual advertising revenue increase will not exceed 3%!”
"How much was it last year?"
After a pause, Lu Zhenhai stared at a half-bald middle-aged man. The latter wiped the sweat from his forehead and replied in a low voice: "It's 7%."
"7%"
Lu Zhenhai twitched the corners of his lips and revealed a sarcastic smile: "I remember it was 8% in 2014, and it reached 27% in 2013. How much has the growth rate dropped?"
No one answered his question anymore.
Advertising revenue is the lifeblood of TV stations, especially for satellite TV stations. Money is not everything. Without money, it is absolutely impossible. Those satellite TV stations in remote provinces have almost become advertising stations.
Why? It’s not all about money. Nowadays, the state’s subsidies to satellite TV stations are decreasing year by year. For satellite TV stations, it is increasingly difficult to maintain a balance of payments and even make a profit.
Shonan Satellite TV has a huge business, its expenditures are increasing year by year, and the growth rate of advertising revenue has dropped to the current level. It is already a deep crisis, and anyone with any sense can see it.
Although what Lu Zhenhai, who had just come on stage, accepted was not a mess, it was definitely a hot potato.
His pressure is greater than everyone here!
The first update is here, please subscribe and support!! (To be continued.)
The novels in it are updated quickly, have few advertisements, complete chapters, and are anti-theft]