The first season of "The Voice of China" premiered on Zhejiang East Satellite TV on May 19, and by the time the summer vacation began for colleges and universities across the country, it had already been broadcast for seven consecutive episodes.
This novel singing reality talent show has attracted much attention from the beginning. The lineup of four celebrity-level mentors can be said to have earned a lot of attention, and the ratings of the premiere did not disappoint, with an average ratings of 2.26%.
, the highest ratings exceeded 2.50%, and it topped the domestic TV variety show rankings in one fell swoop.
But the real surprise is yet to come. In the following episodes, "The Voice of China" simply swept the market, with ratings rising steadily, easily breaking through the threshold of phenomenon, becoming the best-performing show in recent years.
An eye-catching variety show.
By the seventh episode on June 30, the average ratings reached an outrageous 6.35%, crushing the other talent show in second place directly into scum!
Colleagues in the industry were shocked and also conducted in-depth research on the program "The Voice of China".
"The Voice of China" is undoubtedly very unique. In terms of format, compared with previous programs of the same type that were quickly developed into routines, it has many innovations.
The most obvious ones are undoubtedly the four tutor swivel chairs. The concept of blind tutor selection is really amazing. It first ensures the fairness of the selection. It does not look at people or their faces but only listens to their voices, which is completely in line with the theme of the show.
After "The Voice of China" became popular, many imitation shows appeared on the Internet. Many netizens used swivel chairs at home or in the office as props to imitate blind auditions to get addicted to tutors. The funny short videos they shot were very popular.
, the number of clicks is very high.
Then the two-way selection of mentors and contestants is another highlight. In previous programs, judges selected contestants, but contestants in "The Voice of China" can choose mentors. As long as more than one mentor turns around during the blind audition, they will have
The power of choice.
And when multiple instructors turned around, the instructors even fought for the student, which greatly increased the fun of the program and added suspense of choice, so the audience felt particularly enticing.
When it comes to the internal PK of the tutor team later, the PK of different tutor teams will undoubtedly capture the hearts of the audience.
In addition to these highlights, "The Voice of China" also has many small details. For example, in this program, singers can only sing Chinese works, and foreign language songs cannot be performed on the stage. Although there are singers who are good at English songs expressing this
Although he was dissatisfied, he could not shake Fang's decision.
Although this is a small rule, it has given the audience a high degree of favorability and recognition for "The Voice of China", because in previous singing talent shows, many singers like to show off their English songs, but there are many
The judges also liked it very much, but most of the audience couldn't understand it, which invisibly distanced them greatly.
With novel ideas coupled with down-to-earth rules, outstanding contestants and a strong team of mentors, the success of "The Voice of China" is by no means a fluke.
The high ratings of "The Voice of China" have also brought huge benefits to the program and broadcasters.
First of all, there is Star Factory Media, which was originally an unknown newcomer in the industry. No one knew it except in the small circles in Hangzhou.
But now, the name of Star Factory Media and LG have been transmitted to the TV screens of thousands of households with "The Voice of China". The limelight has embarrassed its peers, and those seeking cooperation are almost overstepping the threshold.
Star Factory Media's "The Voice of China" signed a gambling agreement with Zhejiang East Satellite TV. The money is calculated based on the ratings. The higher the ratings, the more money you can get. Therefore, the rising ratings give Star
The factory brings huge amounts of money.
But East Zhejiang Satellite TV spends the money very happily, because the ratings of the program are directly linked to the advertising revenue. Although the advertising prices such as naming, sponsorship, insertion, etc. signed in the early stage are not very high, the new brand wants to
If you want to squeeze in, you have to bleed hard.
In addition, Zhejiang East Satellite TV is still holding advertisements for the Good Voice concert, but the price tag has now been raised to a staggering level, and there are many big brands seeking advertising cooperation for the next season.
Therefore, no matter how much money is allocated to Star Factory Media, it is nothing compared to these advertising fees.
Under such a good situation, East Zhejiang Satellite TV is planning to conduct an open bidding for advertisements for the second season of "The Voice of China" next year according to CCTV's model.
East Zhejiang Satellite TV must have made a lot of money, but making money is one thing. On the other hand, East Zhejiang Satellite TV has made a great turnaround in variety shows, which has greatly expanded its influence.
"The Voice of China" is so popular that Hunan Satellite TV's "The Strongest Singer and Composer" and Beijing Satellite TV's "Singing China" that originally started in June have been postponed, and auditions are not expected to start until the end of July.
Although the explanation given by the two satellite TV stations is organizational reasons, everyone knows that this is just an excuse. The real reason is that neither of them has any confidence to compete with "The Voice of China" and have to avoid the edge in order to ensure the ratings.
Beijing Satellite TV is just paying it forward, but Xiangnan Satellite TV, as the number one overlord among the local satellite TV stations, actually chose to avoid the war. Even though it was a wise move, it still made people feel a very different flavor.
In addition to Star Factory Media and Zhejiang East Satellite TV, the four mentors have also gained a lot of popularity and attention through this program. Lu Chen and Filia Chen are just that. Their popularity is already extremely high. Shi Fang and
Liao Jia has truly returned to the public eye, building on his original profound heritage and reaching new heights!
As for the students, the singers who performed best in the first seven sessions have become famous. Her/their personal posts were quickly established, their number of followers increased dramatically, and they gained their own market value.
The most typical example is An Xin, an originally unknown bar singer who was offered hundreds of thousands for a performance. Although it was only a temporary offer, it was enough to prove her popularity.
This is the crowd effect brought about by phenomenal programs. Everyone is a winner. The brand effect formed by "The Voice of China" in a short period of time will only bring greater and greater benefits.
This well-known brand belongs to Star Factory Media, and Lu Chen and Filia Chen jointly hold a large share of Star Factory Media. Compared with Lu Chen’s previous investment in Kaixin Interactive Entertainment, the return is not inferior at all!
This undoubtedly gave Lu Chen a new aura again.
On July 2, Lu Chen drove back to his hometown in Binhai from Hangzhou with Filia Chen, Lu Xue, who had just gone on summer vacation, and a special guest.
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