Beijing, New Era Art Park, Chenfei Media Headquarters.
The renovated and decorated building, against the backdrop of the surrounding green trees and small lakes, looks like it has just been built, exuding a modern atmosphere.
The large logo customized with high-grade aluminum alloy material and the four characters "Chenfei Media" are inlaid on the blue-grey wall, shining under the sunlight, making it particularly eye-catching.
The logo of Chenfei Media was designed by a well-known designer in Beijing. It uses the two English initials "c" and "f" cleverly combined, which is smart and elegant.
With the movie "A Chinese Ghost Story" being released across the country and now "The Voice of China" being popular, this logo has become familiar to more and more viewers.
The lower floor of Chenfei Media Headquarters, formerly the showroom of Yu Jizhong Studio, has now been transformed into a large indoor photography studio and special effects studio.
The special effects studio of Chenfei Media is undoubtedly a very special existence.
This special effects studio was named "Dream Workshop". Although it was established only a short time ago, its personnel and investment scale greatly exceeded other departments in the company.
Not counting the hugely expensive high-tech studio, the DreamWorks studio’s high-end professional computer equipment alone cost RMB 15 million, not counting other special effects production equipment.
Lu Chen's investment budget for DreamWorks was 100 million, but this seemingly astonishing amount of money actually wouldn't last too long for a gold-eating beast-like special effects studio.
The production of special effects for film and television dramas has always been a project with large investment and high output. General film and television companies simply cannot afford it. As far as the country is concerned, even large film companies outsource special effects production to professional companies, including
Famous studios in Japan, South Korea and even Hollywood in the United States can complete it.
A large-scale special effects team like Chenfei Media is really rare, and many people in the industry disapprove of it.
Special effects production is too expensive, and building your own studio is even more expensive. Not to mention the investment in equipment, the allocation and training of personnel are a big problem. The real top talents are basically concentrated in developed countries, including the second and third-rate in Hong Kong.
Special effects engineers cannot be put to good use, graduates from colleges lack experience, and all kinds of unfavorable factors combined will definitely become a big burden for the company's operations.
Many people don't understand how Lu Chen could set up his own special effects studio. From a business perspective, the risk is too high, and they think Lu Chen is overconfident and inflated.
But Lu Chen founded DreamWorks for a reason.
First of all, this special effects team is to serve his big IP plan. In the future, the copyright of martial arts big IP will be developed in depth. Whether it is filming a movie or a TV series, it will involve a lot of special effects production.
It is not the best choice to outsource all these very important things to other companies. First of all, martial arts is a very local thing. Special effects teams in Europe, America, Japan and South Korea produce corresponding content, and they lack the basis for understanding at the cultural level.
, it will inevitably take a lot of time and energy to adjust, and the cost will be high.
On the other hand, although domestic special effects studios and special effects production companies are developing rapidly, their technical accumulation and experience are far inferior to those of foreign countries. They can only adopt low-price strategies to survive. Domestic film and television drama companies in turn lower prices.
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As for film and television special effects, you really get what you pay for. The vicious cycle of competition with low prices and low quality has resulted in a large number of so-called "50-cent" special effects appearing on the screen, which have been ridiculed and criticized by the broad audience.
Therefore, those domestic blockbusters with investment of hundreds of millions will definitely choose the American Hollywood team to produce special effects. However, compared with the real American blockbusters, the final product is always a step or two behind. In addition to insufficient capital investment, another factor is
This is also because the other party has the right to speak.
Lu Chen established DreamWorks just because he didn’t want people to take advantage of it. It may be a very difficult road to follow, with huge initial investment and little output, but he is willing to lead the team to work together to create a world of his own.
Because only Lu Chen himself knows best what kind of special effects he wants!
In the room adjacent to the video studio, the air-conditioning is running well, dozens of computer equipment are running, and an entire wall is occupied by large and small LCD screens, with a long work console in front of it.
The 75-inch main screen displays a picture of the vast starry sky. A sci-fi spaceship is slowly passing through the vacuum, with blue flames spitting out from its tail. Although it is silent, it still gives people a shocking feeling.
The target of the spacecraft is the blue earth!
"very nice..."
Lu Chen nodded with satisfaction and said to the middle-aged man standing next to him, "Thank you for your hard work."
This middle-aged man is a special effects engineer hired by Lu Chen from Xiangjiang. His name is Li Cha. He graduated from the University of Southern California in the United States in his early years and studied post-production special effects.
USC is located in downtown Los Angeles, California. It was founded in 1880 by the Board of Trustees. It is the oldest private university in California and the West Coast of the United States. It is also one of the world's leading private comprehensive academic research universities. Its film major has the best reputation in the industry.
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It is really easy for film graduates from the University of Southern California to find a job in Hollywood, and Richard is no exception. He once worked for a number of special effects production studios. Five years ago, he returned to his hometown of Xiangjiang due to personal reasons.
Served as chief special effects artist in a special effects company.
Li Cha has also participated in the special effects production of many domestic and foreign blockbusters, and his experience is extremely rich. Lu Chen was able to recruit this great talent. In addition to offering the highest salary in the industry, another important reason was that the other party was
I happened to have a serious disagreement and conflict with the senior management of the company I worked for.
Thanks to Chen Wenqiang, the director of Xiangjiang Studio, who was well-informed and contacted Li Cha as soon as possible after learning the inside story, he was able to successfully recruit people.
Li Cha has a stubborn personality and the temperament of an artist. He is willing to go to the capital to manage the DreamWorks team. In addition to the various conditions promised by Chenfei Media, he also admires Lu Chen himself.
"Details are not outstanding enough..."
Regarding Lu Chen's praise, Li Cha shook his head seriously and said, "There are also some problems with rendering and color matching. They have too little experience and there are many problems."
Richard has strict requirements for the projects he handles. This habit was brought over from Hollywood, but he is not accustomed to it in Hong Kong, because higher requirements mean higher costs. This is also the reason why he has a disagreement with the company's senior management.
reason.
Lu Chen smiled and said: "Take your time, this is just the beginning..."
Lu Chen had enough patience and was willing to pay the price because he believed it was definitely worth it.
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