Putting aside the fraud, the domestic box office performance of domestic films is actually quite difficult to predict. No director or big star has ever dared to say that he can completely grasp the audience's preferences, and the factors that affect the film's box office are not only
Just the movie itself.
In 2015, there was a domestic blockbuster with an investment of 350 million. The combination of a big-name director and a big-name star stole the show. The early publicity was even more vigorous, and there were top-level theaters among the investors.
The box office performance of this film was extremely promising, and the media believed that it would be a record-breaking film.
As a result, after the release, the box office was indeed very gratifying in the first three days, with hundreds of millions in revenue. However, the reputation of the audience was very bad, and it soon fell off a cliff. When it finally went offline, the total box office barely exceeded 500 million. It can be said that the loss was a complete mess.
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On the contrary, many movies that didn't have much publicity before release and didn't have many stars joining them became huge hits in the market and made a lot of money.
Therefore, with these precedents in mind, everyone is very cautious when it comes to box office predictions. Unless it is necessary for speculation, otherwise they should be as modest as possible.
Many of today's audiences, especially young audiences, have a rebellious mentality. If you brag too much, they will feel that you have no taste, so they will not contribute to your box office.
Therefore, the question posed by this reporter to Lu Chen is really difficult to answer. If Lu Chen said it too high, he would be overconfident. If he said it too low, then the media would have to say that he is so unconfident. Is there something wrong with that?
To this, Lu Chen replied seriously: "About this question, before you ask me, I really haven't thought about it carefully. My consistent attitude towards movies is to try my best to make it, but let the audience judge it."
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"If the audience's evaluation is good, the box office will naturally be high, and vice versa."
When everyone thought that Lu Chen was using Tai Chi techniques to avoid this question, Lu Chen continued: "But since you asked the question, my expectation for "The Swordsman" is a box office of 10 to 1.5 billion!"
1 billion to 1.5 billion!
There were soft shouts and whispers among the reporters.
In terms of the current movie market, Lu Chen's box office expectations for the first part of "The Swordsman" are quite high. You must know that the investment in the external promotion of "Sword Out of China" was only 150 million.
With a cost of 150 million and a box office of 1.5 billion, that is definitely a huge profit. Is Lu Chen really not afraid of capsizing?
However, Lu Chen has not finished what he said: "With a box office of 10 to 1.5 billion, I also hope that the movie "The Swordsman" will have no less peripheral sales than "A Chinese Ghost Story"!"
A Chinese Ghost Story!
Everyone then remembered that Lu Chen’s confidence was not without reason. This was not his first time making a movie. His first work "A Chinese Ghost Story" had a total box office of more than 1 billion and peripheral sales of more than 150 million. Not only did he create a domestic film peripheral
The top sales record has even left most of the Hollywood blockbusters behind!
There were several reporters who were eager to ask Lu Chen questions about the box office, trying to find some topics for speculation, but now they are silent.
The box office of "A Chinese Ghost Story" was real and not watered down at all, especially the peripheral sales. Many people didn't believe it at the time. Some media even conducted a special investigation and found that there was no fraud.
At that time, Lu Chen could only be regarded as a newcomer in the film and television industry, and his foundation of strength was far from as strong as it is now. So who dares to say that "The Swordsman" must not be as good as "A Chinese Ghost Story"?
From this point of view, Lu Chen is not overly confident about the box office of the first part of "The Swordsman" reaching 1 billion to 1.5 billion. If he insists on being modest and cautious, there is nothing wrong with him!
You must know that the cast of "The Swordsman" is far from comparable to that of "A Chinese Ghost Story". In terms of publicity, the former is even ahead of the latter.
The reporters were speechless for a moment, but fortunately someone came to the rescue in time and stood up to ask Chen Guozhi: "Director Chen, why did you decide to direct the martial arts movie "The Swordsman"?"
In fact, this reporter wants to know how much money Chenfei Media paid to hire this great man. You must know that after Chen Guozhi changed to making commercial blockbusters, there will always be people carrying suitcases full of banknotes in front of his house.
investor.
If there is any inside story, I believe the gossips will be happy to hear it.
Chen Guozhi is a sophisticated person, so of course it is impossible for him to be asked such a question. He smiled and said: "I directed "The Swordsman", on the one hand, because Chenfei Media is very sincere and can cooperate with Lu
I am also very happy to work with young and capable actors like Chen Chen and Filia Chen."
After complimenting Lu Chen and others, Chen Guozhi continued: "In addition, I like "The Swordsman" very much. I think this novel is very well written. It created a new martial arts trend. I will have the opportunity to direct the movie version.
"The Swordsman" is both an opportunity and a challenge for me."
"I am very willing to face such a challenge!"
As soon as he finished speaking, the scene immediately burst into warm applause. Such a scene is extremely rare in interviews with media reporters, but Chen Guozhi is not an ordinary director.
As the interview continued, the reporters' questions naturally focused mainly on Chen Guozhi, Lu Chen and Chen Feier, but Mu Xiaochu and Tong Xinyao, who were supporting actors, also asked a few questions.
The two people's answers were quite satisfactory, and they did not dare to play tricks in such an occasion.
When it was about to end, a reporter asked Lu Chen: "Lu Chen, it is said that you will marry Filia Chen after filming the "Swordsman" trilogy. Is it true?"
Um?
This question was interesting. Everyone's attention was focused on Lu Chen again, including Filia Chen.
Lu Chen was speechless. Who started this rumor? It was actually right!
Speechless, the reporter's question still had to be answered. He thought for a while and said: "Thank you everyone for your concern about my personal feelings. Filia Chen and I will give you an answer at the appropriate time, but currently our work is to complete the filming
This movie will not disappoint fans who have been waiting for it for a long time."
The reporters were disappointed at first. It was a pity that they did not dig out the hard information from Lu Chen's mouth.
When the best couple in the entertainment industry will achieve success is undoubtedly a question that countless people are concerned about.
It's a pity that the hard stuff is not that easy to dig out.
After the interviews with media reporters, the opening ceremony of "The Swordsman" was completed, but then Lu Chen and Lu Xi attended a signing meeting on site.
Chenfei Media invested 375 million to buy 35% of the shares of Ningshan Film and Television City transferred by the Ningshan County Government!——