The original novel of "Swordsman" was first published on Inspur Reading and was published as an online novel. It did not have much impact at the beginning, with only a few clicks from readers.
However, gold soon emerges from the waves. The glory of this novel that pioneered a new martial arts style cannot be concealed. It was loved by a group of readers, spread in the Internet world, and was eventually printed in large quantities.
So far, "Swordsman" has been reprinted five times, with a total print run of over 10 million. It has also been translated into multiple languages and published abroad, and has countless fans.
After "The Swordsman", "The Legend of the Condor Heroes" created by the same author took over the banner of the new martial arts. It was on the best-seller list of Xinhua Book Company just after it was released, showing its strong strength.
In addition, Chenfei Media announced that it has purchased the adaptation rights of "The Swordsman". Anyone in the industry who is not stupid can see that a hot IP is taking shape and the market potential is huge.
The most important thing is that many people have a superstitious respect for Lu Chen, because the projects he is involved in have never failed, and they have always made a lot of money, and by the way, his collaborators have been full of food.
Since Lu Chen bet on martial arts IP, who wouldn’t want to share in the action?
Unfortunately, it is not realistic to cooperate directly with Chenfei Media. It is not a matter of money, but because Chenfei Media is very picky about its partners, so this piece of fat is not so easy to get.
Since cooperation is not possible, then do it yourself. After Chenfei Media announced the filming of the movie "The Swordsman", many large companies in the industry have set up projects to shoot film and television works of the same type, and many of them followed the trend of "The Swordsman".
The copyrights of the novels were sold like hot cakes, and they were heavily hyped in the market.
The competition is so fierce that it is inevitable that some people will take the wrong approach.
Some time ago, "The New Seven" filmed by Dadi Pictures was very popular. Not only did the starring Gu Lei jump up and down on the blog, he even challenged Lu Chen and tried his best to gain popularity.
Although Gu Lei was despised and reprimanded by Lu Chen's fans because of this, the effect of his shameless popularity was really good. Not only did he increase his fame, but even "New Seven Heroes and Five Righteousness" was
As many people know, if Lu Chen hadn't suppressed him later through his interaction with Filia Chen, he would have made a lot of money.
With "successful precedents" such as Gu Lei and "New Seven Heroes and Five Righteousnesses", there are naturally many people who are knowledgeable and knowledgeable, and many of them are clever people who choose to suddenly "dazzle their swords" at critical moments.
Pointing to the upcoming summer season!
And this person who wields the sword is none other than Marriott Pictures, which has recently become famous in the film and television industry.
Marriott Pictures is considered a newcomer in the film and television industry. It has only been established for a few years, but its background is very big. It is a wholly-owned subsidiary of the Marriott Group.
Marriott Real Estate, the core of the Marriott Group, is one of the top ten real estate developers in the country. It can be said that it is rich and powerful. It has shown great ambitions just after entering the film and television industry. It has signed many heavyweight celebrities and artists to join the franchise.
There was a tremor in the circle.
At the beginning of this year, Marriott Pictures spent a huge amount of money to buy the film and television rights to the popular new martial arts novel "The Young Man" and announced that it would start shooting the movie this year, with a total investment of up to 150 million.
At that time, this caused a great sensation in the industry. Many people were impressed by Marriott Pictures' handwriting. Many people were happy to watch the show and wanted to know what kind of chaos this predator would stir up when it entered the Red Sea.
Storm!
However, what is unexpected is that since Marriott Pictures announced the filming of "Journey", no major news has come out, and it suddenly became silent, which makes people feel a little confused.
Later, some scattered news showed that Marriott Pictures was not just joking, but was actually involved in filming. However, they even kept the opening ceremony extremely low-key, so there was not much media coverage.
Now is the information age, the era of information explosion. Marriott Pictures keeps a low profile, so naturally no one has nothing to do to hype it up. Even the influence of "Journey", a relatively popular IP, has been weakened a lot.
Some people in the industry even laughed at Marriott Pictures behind their backs, believing that Marriott Pictures was taken advantage of because of its lack of experience. Whether "The Young Man" can be produced or not is a question, and a lot of money may be wasted in the end.
Similar instances are not uncommon. Don’t look at the current booming film market. Many film and television companies are making a lot of money, attracting countless capitals to bow their waists. But they have not seen the corpses inside!
However, the result was a slap in the face to these people. On June 5, Marriott Pictures suddenly released the first trailer of "The Young Man" on its official website!
At the same time, the V account of the movie "Youth" was officially launched on Inspur Blog. Many famous actors who participated in the filming of the film forwarded the official V account at the same time, kicking off the promotion at lightning speed.
This shocked many insiders to the point of shock. Marriott Pictures did a really good job of keeping things secret. No news leaked out at all beforehand. The sudden revelation of the shocking news caught people off guard!
All of a sudden, the movie "Battlefield" became a hot topic on blogs and the Internet.
The trailer of the official v was widely retweeted.
As far as the trailer itself is concerned, there are undoubtedly many highlights. Whether it is the character modeling, fighting scenes, special effects and soundtrack, they are all very good. The carefully edited 2 minutes and 20 seconds of the video has reached the level that a blockbuster film should have.
level.
Several big-name actors all appeared in the trailer, which immediately attracted the attention of a large number of fans.
Marriott Pictures' sudden effort has undoubtedly put tremendous pressure on colleagues, especially those who are currently filming and producing films of the same type.
New martial arts movies have been hyped for a long enough time. Marriott Pictures was the first to release a trailer, and judging from the trailer, its degree of completion is already very high.
On June 6, Marriott Pictures officially announced again that "Journey" will be officially launched in major domestic theaters on July 15, and a large-scale promotional event will be launched before the release. Its peripheral products will also be launched simultaneously on the release date.
!
Then a marketing account with over a million fans on the blog broke the news and revealed that Huo Feile, the star of "Youth", was originally interested in playing a role in "The Swordsman", but was rejected by Chenfei Media.
As a result, "The Swordsman" has been postponed from the summer season, but "The Young Man" is one step ahead!
Once this incident was exposed, it immediately aroused heated discussions on the Internet, and Huo Feile's fans had a fierce conflict with Lu Chen's fans!——