On September 29, the premiere of "The Swordsman" was held at the Baoli Grand Theater in Beijing. .
That night, many domestic mainstream media and many industry celebrities published film review articles on their respective websites and blogs, all of which were praised!
Meng Shaotang, whose Inspur blog ID is "Teacher Meng", published his film review article at midnight.
【Tonight, I experienced an adult fairy tale! 】
This is the title of the blog post. The freelance writer with millions of fans wrote in the article: "...Beyond the real history, the story background of the film is completely imaginary. In this fictitious world, there are superior people.
The great sect has magical martial arts, exciting swordsmanship, heroic knights and righteous men with generous elegies, ambitious conspirators, and beauties who have conquered the country..."
"This film contains thrilling fights, bizarre plots, interesting romances, and rich philosophies. The one who left the most profound impact on people is undoubtedly the protagonist Linghu Chong. He takes fame and wealth very lightly, and
He is not moved by worldly thoughts, he is free and uninhibited by nature, he is passionate and heroic, and despite all the hardships he remains indomitable!"
"I have never thought that real martial arts movies are like this. I have seen a few so-called martial arts movies before. To be honest, they are just a bunch of mechanical garbage!"
"I think real martial arts should be like this. It is a fairy tale for us adults..."
This film review blog post by Meng Shaotang is almost 2,000 words long. Different from his usual film reviews, this blog post is obviously in a hurry, so there is no elaborate modification in the writing style, but there is a lot of love between the lines.
True feelings are exactly his unique style.
Anyone who is familiar with "Teacher Meng" knows that even though he is already in his forties, he has always been a very romantic person in his heart. His film reviews speak freely and freely, and he writes whatever he thinks, with laughter and anger.
He scolded freely and never betrayed his integrity.
Meng Shaotang's praise for "The Swordsman" can be said to have exceeded his previous highest praise for domestic films, so much so that a few fans left questions in the comment area, "Teacher Meng, are you getting paid?"
It is actually very normal for such doubts to arise. It is now common practice for domestic blockbusters to hold premieres, inviting a large number of media and insiders to come and support them, and then say hello, me, hello, everyone, and receive rave reviews.
As the saying goes, people carrying people in sedan chairs are not strange to everyone. Some time ago, "The Swordsman" had a vigorous publicity campaign, and it was not surprising that people spent money to buy good reviews on the eve of its release.
Someone ridiculed Meng Shaotang on his blog, saying that he finally sold the integrity he had accumulated for so long at a good price!
In response to such vicious ridicule, Meng Shaotang did not angrily defend himself. He just posted screenshots of three online movie ticket orders on his blog, saying that after "The Swordsman" is officially released, he will take his family to the theater to support it.
Some people were surprised, some questioned, some laughed, and inevitably some took the opportunity to attack, but for the vast number of Lu Chen's fans, these praise comments undoubtedly gave them a shot in the arm, related posts, forums, and Feixun groups
The atmosphere became more lively.
As of the evening of the 30th, the online pre-sales of "The Swordsman" ended, and the box office sales reached 49.7 million, only 300,000 short of the 50 million mark!
On October 1, "The Swordsman" was released simultaneously in more than 3,000 theaters in China, with a film scheduling rate of 32.50%.
In China, the National Day film is ranked third after the summer film and the Lunar New Year film, so "The Swordsman" cannot stand out as it will also face competition from many rivals.
Among the movies released at the same time, the biggest threat to "The Swordsman" is undoubtedly the action blockbuster "Kingsman" produced by American Superstar Pictures. It was also released in China on October 1, with a film schedule rate of 43.77%, which is a solid figure.
Crushed "Swordsman".
Superstar Pictures is a famous Hollywood film company with a long history and strong strength. It is also one of the first American film companies to enter the domestic market. Every year, two or three blockbusters are introduced into the country and earn a lot of box office.
This "Kingsman" has an investment of US$170 million and has a strong starring cast. The male and female protagonists have considerable appeal in the country, and the intensity of publicity is not weak at all.
Therefore, it is natural that the film schedule of "Ace Agent" exceeds that of "The Swordsman". In fact, the film schedule of "The Swordsman" can exceed 30%, which is also the result of Chenfei Media's countless efforts, because there are several martial arts films in the summer season.
The film failed miserably at the box office, leaving theater chains with lingering fears.
That is to say, Lu Chen, Filia Chen, and Liu Gangsheng's status is high enough, and coupled with the overwhelming publicity some time ago, otherwise it would not be surprising to give 10% of the film schedule under normal circumstances.
And whether it can maintain this film scheduling rate depends on the performance of the film. Once the audience's reputation is not good, the theater will quickly make adjustments, and there is no favor to say.
In the face of box office interests, theater chains are very realistic. Whichever movie is watched by more people, more movies will be arranged.
In addition to "Swordsman" and "Kingsman", there is also a domestic comedy, a domestic urban romance film and a Hong Kong police film to share the remaining share.
Compared with "The Swordsman" and "Kingsman", these three movies are not large in terms of cast, investment scale or publicity. If there are no accidents, the threat is not great.
For the real competition, you have to watch "The Swordsman" and "Kingsman"!
"You're not worried at all?"
In the general manager's office at the Chenfei Media headquarters in Beijing, Lu Xi looked at Lu Chen who was playing "Plants vs. Zombies" on his tablet and said angrily: "Many people are waiting to see your joke!"
The box office battle has begun. Lu Xi is sitting at the headquarters and is always paying attention to the release status of "The Swordsman". He has always been uneasy. However, Lu Chen is lucky and actually started playing the game leisurely at this time.
After deploying new pea shooters and eliminating the last wave of zombies, Lu Chen put down the tablet in his hand and said with a smile: "There is nothing to worry about. We have done everything we should and can do. Now it is up to the audience to decide."
.”
"As for others who want to see a joke, let them see it and see who can laugh last."
Lu Xi was convinced: "You really have a big heart..."
Lu Chen smiled and said nothing.
Today, he has obtained countless things that he once dreamed of. Even if he encounters failure, there is no need to be afraid.