On October 1, the first part of "The Swordsman" "The Sword Out of Huashan" was released nationwide, with a box office of 49.2 million on the first day.
This box office result did not cause much reaction in the industry, because the pre-sales of "The Swordsman" were almost 50 million. It is normal for the first-day box office to be around 50 million, and it is not worth making a fuss about.
Many people are watching with cold eyes to see whether "Swordsman" can earn back the investment cost under the strong impact of "Ace Agent", and whether it will become Lu Chen's first failed work.
On October 2, the box office of "The Swordsman" was 57.72 million, an increase of more than 8 million, and the total box office exceeded 100 million.
"Kingsman" rose simultaneously, with a box office of 77 million still beating "The Swordsman".
A domestic blockbuster and a Hollywood blockbuster basically dominate this year's National Day schedule. Several other domestic films released at the same time can only get scraps and are not very competitive at all.
In today's film market, big productions and large investments are the norm. The production cost of domestic films can easily exceed 100 million, most of which is eaten up by the actors' salaries. It is basically difficult for small-budget films to get ahead, and occasional exceptions can only be attributed to miracles.
For example, "The Swordsman" has an investment of nearly 150 million, with a promotion of about 50 million, and a total cost of more than 200 million. It is considered a mid-level among domestic blockbusters. In recent years, there are many big productions worth 400 to 500 million.
But compared to "Kingsman", that pales into insignificance.
Therefore, although there have been several domestic blockbusters that defeated Hollywood blockbusters at the domestic box office, and even occupied the top spot in the box office rankings, overall, in the face of the impact of Hollywood blockbusters, the disadvantages of domestic films are not as bad as they were ten years ago.
Big, it is still at a disadvantage now.
This is an important reason why many people in the film industry are not optimistic about "The Swordsman". In their opinion, there is not much difference in genre between martial arts movies and action movies. They are just different eras and backgrounds. How can they compete with Hollywood's big special effects productions?
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Some people assert that once all the fans of Lu Chen and other leading actors have exhausted the box office, "The Swordsman" will inevitably face a huge box office plunge, and it will be considered lucky to be able to recover the cost.
However, reality gave a heavy slap to all those who badmouthed "The Swordsman". On the third day of the National Day holiday, the box office of "The Swordsman" soared to 75 million+. The increase was jaw-dropping.
In sharp contrast, "Kingsman" dropped to 52.28 million. The two movies happened to be reversed today and yesterday, which shocked countless eyeballs in the industry!
"The Swordsman" completed a brilliant counterattack. Although it lagged behind its rivals in film schedule, it in turn crushed "Kingsman" at the box office.
In just three days, many people were confused. While looking for answers through various channels, they also bought tickets to enter the movie theater, wanting to see with their own eyes what kind of magic this movie has. The single-day box office
It can actually grow against the trend.
"Must have bought the box office!"
In the office of the general manager of Marriott Pictures, Lu Shengda, who was sitting on the boss's chair, slammed the mouse in his hand and said angrily: "People nowadays specialize in these evil ways, and the atmosphere in the industry has been ruined by them.
of!"
Buying box office has long been an open secret or even an unspoken rule in the film industry. It has a long history, and now it is becoming more and more sophisticated.
In order to boost their performance and win the title of box office champion, some film companies spend money to increase their box office at any cost, which can be said to be full of tricks.
Many netizens have discovered that the midnight screenings of some movies are often full, with the attendance rate reaching 100%, and there are also few seats left when the audience buys tickets. After entering the venue, they find that they have reserved the venue, and there are no more seats until the end.
Others come in.
Some insiders once publicly stated that none of the domestic films that exceeded 100 million yuan on the first day did not buy box office. Some even spent 50 to 60 million yuan to achieve the goal of breaking 100 million yuan, and buying box office has long become a complete line.
In the gray industry chain, the actual cost is not too high.
The most typical example is that in 2015, the box office of a domestic movie reached 2.7 billion, setting the highest domestic box office record, causing a great sensation, and being publicized to everyone.
But in fact, the real box office of this movie is only half at most. It not only bought the box office but also stole the box office. It has been repeatedly revealed that it is as stable as a rock. It relies on the strong backing of the producer.
Although relevant departments have cracked down on these bad phenomena, the focus of the crackdown is more on box office theft, and they basically turn a blind eye to box office purchases.
So when Lu Shengda saw that the single-day box office of "The Swordsman" actually surpassed "Ace Agent", his first thought was that Chenfei Media bought the box office, otherwise it would be impossible.
The assistant standing next to him glanced at his boss and was quite speechless.
Manager Lu actually had a righteous look on his face and scolded others for doing evil things. When Marriott Pictures' "Young Adventures" opened, it bought 45 million at the box office on the first day. Otherwise, it would never have exceeded 100 million. He bought another 25 million the next day.
The total box office revenue was a total of 70 million!
Of course he was complaining in his heart, but on the surface he echoed with great approval: "Yes, I must have bought the box office!"
Lu Shengda picked up the phone angrily and made several calls in succession.
"Lao Zhu, I, Lu Shengda, have something to ask you..."
"Are you Mr. Gao? I'm Lu Shengda from Marriott..."
"I want to ask you something..."
It took him more than half an hour before he dropped his hot phone on the table. His face was so gloomy that he could squeeze out water, which caused the air pressure in the office to drop a lot.
The assistant watched with eyes, nose and heart, not even daring to take a breath for fear of suffering the same disaster as a fish in the pond.
From Lu Shengda's phone call with others just now, he heard a clue that Chenfei Media did not buy box office for "The Swordsman". In other words, the box office results of "The Swordsman" are completely real and unadulterated.
Moisture!
This is really incredible. Such an astonishing trend means that in the next few days, "The Swordsman" will have a box office hit, there will be no problem in recovering costs, and it can even achieve substantial profits.
Comparing the failure of Marriott Pictures in "Journey", one can imagine Lu Shengda's mood at this moment.
What the assistant didn't know was that what really embarrassed Lu Shengda was the ridicule he made to Lu Chen, Chenfei Media and "Swordsman" in the Great Wall Club a few days ago.
Now that I think about it, he made fun of others, but turned himself into a joke! ——