Chapter eight hundred and forty-eight first have confidence
Since the birth of movies, this entertainment industry has grown to a huge scale today.
In 2016, the global movie box office was US$45 billion, but this was only a part of the film industry. The overall industry scale exceeded US$200 billion and maintained a sustained growth trend.
The American film industry, represented by Hollywood, accounts for most of the share. In the past ten years, the domestic film industry has been booming, and the market size has become larger and larger. The box office has not lost to that of the United States, and domestic films are no longer beaten by Hollywood films.
They were defeated and fought hard to get a pretty big piece of cake.
However, in many aspects, there is still a huge gap between domestic movies and Hollywood blockbusters. The most typical one is undoubtedly movie peripheral products.
For many Hollywood movies, especially comic book adaptations, their box office only accounts for 15-25% of the total revenue. In addition, most of the value is generated by peripheral products, brand licensing, and copyright transfers, and the profits are astonishing.
For example, the net profit of movie peripheral products can reach 50-60%, which is much more than the box office share. However, domestic movies have not made any achievements in this area for a long time. Although many movies have launched some peripheral products, the sales are often bleak. Over time, domestic movies
The film company basically gave up on this aspect.
The reasons are very complicated.
This phenomenon was broken by "A Chinese Ghost Story" last year. The sales of peripheral products of "A Chinese Ghost Story" exceeded 100 million. At that time, it caused an earthquake in the industry and caused many people to focus on it.
The film "Journey" released in the summer released a lot of peripheral products. As a result, the movie failed miserably at the box office and received a bad reputation from the audience. These peripheral products were backlogged in the warehouse and were eventually liquidated at a loss.
What everyone did not expect was that the first episode of "Swordsman" produced by Chenfei Media not only spent tens of millions in promotional expenses despite the unfavorable market situation, but also invested heavily in peripheral products.
It appeared in the stores of major theaters on the first day of release.
Many people in the industry believe that Lu Chen was dazzled by the success of "A Chinese Ghost Story". When the market reputation of martial arts films has been ruined, he still dared to spend money on peripherals. This is simply throwing money into the water.
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As a result, the facts severely slapped these people in the face. The peripheral sales of "The Swordsman" continued to soar with the growth of the box office, and it only took 8 days to exceed 100 million. Breaking the record of "A Chinese Ghost Story" is not a problem at all.
Among the peripheral products of "Swordsman", the best-selling mobile phone cases are mobile phone cases. A total of 1.5 million martial arts-style mobile phone cases suitable for popular smartphones have been sold. Calculated based on the average price of 28 yuan/piece.
This alone achieved sales of 42 million.
And everyone knows that the manufacturing cost of products such as mobile phone cases is very low. Even if the share for surrounding stores is included, Chenfei Media can earn at least 30 million!
There are also figures, stationery, toys, simulation props, etc. The profits are so huge that it is simply enviable.
Colleagues watched with excitement and heartbeats, and they were also looking for answers.
Why are the movies made by Lu Chen so successful, and why are the peripherals of "The Swordsman" so popular?
"The first thing is to have confidence..."
In a private club in the capital, when Li Muchi curiously asked Lu Chen this question, his answer was simple: "If you don't have confidence, how can you succeed?"
In terms of peripheral products, domestic films have never been confident because there are too many examples of failures, which makes producers afraid to invest in them and not paying attention to them.
The habitual concept of domestic filmmakers is that movie peripherals are the world of Hollywood blockbusters. It is enough for domestic peripherals to look familiar and interesting. Over time, everyone has become accustomed to it.
But Lu Chen's thoughts are different. He attaches great importance to film peripherals and is willing to invest in them.
For example, the design of peripheral products uses the best designer teams in the country, and the processing and manufacturing are also outsourced to related companies with first-class strength and technology. They will never be shoddy to cheat money.
For example, dolls can be made for a few dollars, and the craftsmanship can be made for dozens of dollars. It is not uncommon to cost hundreds of dollars, and the quantity of production is also critical.
Lu Chen is willing to spend money, and he dares to spend money, so whether it is "A Chinese Ghost Story" or "Swordsman", the quality of the peripheral products he launches is comparable to that of Hollywood blockbusters, plus the quantity can be customized at one time
It is huge, the cost has been reduced, and it is more than one and a half times better than the products of domestic counterparts.
For example, a mobile phone case priced at 28 yuan is made of the best plastic, non-toxic, environmentally friendly and has a first-class feel. The printing uses the most advanced technology to ensure that the pattern will not fade for 5 years.
Although the cost is high, Chenfei Media ordered 5 million units in one order, so it was naturally diluted.
Most of the people who are willing to spend money on peripherals are real fans, but even if they are real fans, they can’t fool their wallets easily. They can naturally tell if a product is put with care or not.
Therefore, the success of the peripheral products of "The Swordsman" was not a result of luck. First of all, it was based on Lu Chen's confidence in the movie's box office. He dared to invest and spend money, and he received corresponding rewards.
Other film companies may not have such courage.
"Peripheral sales exceeded 100 million, and the box office was almost 1 billion..."
Even though Li Mushi comes from a wealthy family and owns a company listed on Nasdaq, she can't help but feel jealous: "With brand licensing and other things, we can eventually get 2 billion, which is ten times the output!"
"This is just a movie, I already want to open a movie company..."
Filia Chen smiled and said: "Sister Mu Shi, your crowdfunding website is no worse than any domestic film company."
Li Muchi shook her head and said: "The market value may be comparable, but the profit is really not good. The competition is too great."
After Crowdfunding.com was successfully listed on Nasdaq, similar website companies sprung up like mushrooms after a spring rain. Although the former occupies more than half of the market share, the competition pressure is also huge.
The result of fierce competition is a decline in profits, and in order to ensure market share, investment must not be less, and the profits are really not as good as Chenfei Media.
Vomiting her bitterness, Li Mushi's beautiful eyes turned to Lu Chen's face and said: "Mr. Lu, you are a shareholder of the crowdfunding website. You can't just take the dividends and do nothing, right? Hurry up and come up with something new!"
Lu Chen spread his hands: "If I can come up with any new tricks, I would have given up on them a long time ago."
Li Muchi was unreasonable: "That won't work, don't you have a lot of ideas? Come up with a new industry idea that can be put on the market, and I'll let you go today!"
Lu Chen was speechless. Do you really think he is an omnipotent god?