On October 11, the first part of "The Swordsman" "The Sword Out of Huashan" was released for 11 days, and the box office exceeded 1 billion!
Chenfei Media held a grand celebration party for this purpose. .
Although this domestically produced martial arts blockbuster was not favored by many, it has been soaring at the box office despite strong competition from Hollywood blockbusters, becoming one of the most successful domestically produced films this year, and shocking the industry without any surprise.
What is most incredible to people in the industry is that the box office of "The Swordsman" was not adulterated in any way, there was no box office buying, and there was no bad record of stealing the box office. The money was made by standing upright.
Not only that, while the box office exceeded 1 billion, the sales of peripheral products of "The Swordsman" exceeded 150 million, setting a new record for domestic film peripheral sales and attracting reports from many domestic heavyweight media. It can truly be said to be both fame and fortune.
receive.
And what makes people jealous is that the first part sold so well. The second and third parts of "The Swordsman" will definitely not be bad, because the audience base has been firmly established, as long as there is no big drop in quality.
If this happens, it will also bring extremely generous benefits to Chenfei Media.
In addition, Chenfei Media and Kaixin Interactive Entertainment jointly announced that the online game "The Swordsman" will be officially released for public testing on January 1, 2019. At that time, all book fans and movie fans will be able to choose their favorite martial arts characters and enter the virtual world.
Wandering around.
Taking advantage of the popularity brought by the movie, Kaixin Interactive Entertainment launched the first promotional video of "Swordsman" on Inspur Blog. As a result, the number of views on that day reached 20 million+!
Compared with movies, online games can undoubtedly bring more benefits. Everyone realizes that a super IP has been formed and is exerting terrifying energy!
With the popularity of "The Swordsman", a large number of related articles and posts appeared on the Internet and in newspapers and magazines. Some scholars even conducted special discussions, believing that the success of "The Swordsman" will set off a martial arts craze in China.
Many film companies and entertainment media companies in the industry have refocused their attention on it.
Because of the sharp contrast between the failure of previous martial arts blockbusters such as "The Young Man" and the current "The Swordsman", many professionals began to dig deeper, intending to completely decipher the secret of the latter's success.
There is one point of view that is recognized by most people, that is, "The Swordsman" has created a truly new movie genre. The biggest feature of the film is the various fighting scenes from exquisite to dazzling to cool.
Different from the simplicity and roughness of Hollywood action blockbusters, and the stacking of special effects in domestic fantasy films, the style of "The Swordsman" is unique and has firmly attracted the hearts of countless viewers.
Most of the audience's evaluation of "The Swordsman" is that it is exciting and good-looking. The good reputation brought by this has driven the box office of "The Swordsman" to new heights.
And those colleagues who thought they had discovered the secret of the success of "Swordsman" unanimously launched a large-scale poaching operation against the action team owned by Chenfei Media, that is, Lu Jiaban.
In modern society, there are few secrets that can be hidden from everyone. A film crew can have hundreds of members, and the situation is complicated. The action routines involved in the filming of "The Swordsman" certainly cannot be kept secret.
Therefore, in the view of these colleagues, as long as a few members of the Lu Family Class are recruited, they can also shoot martial arts blockbusters such as "The Swordsman" and participate in sharing this newly grown cake.
For a time, even the crew in Ningshan Film and Television City was greatly affected.
More than a dozen members of the Lu family have resigned, and some have even left without saying goodbye. Most of them were poached by other film companies at high prices, and some planned to start their own business.
In response to this, Chenfei Media did not get angry or take any extreme measures. It did not make things difficult for those who wanted to leave. As long as they paid compensation in accordance with the contract, they could regain their freedom, and everyone could get together and go.
For those who continue to stay, the company offers new contracts with more generous benefits, several important core personnel such as Wan Yong, and additional rewards in terms of stock dividends.
When the Lu Family Class was first established, there were only a dozen people, and later it expanded to twenty or thirty people. This group of people became the core of the action team when filming "A Chinese Ghost Story".
By the time "The Swordsman" was being filmed, the number of members of the Lu family had surged to fifty or sixty, and a large number of new blood had been added through the talent show, so the departure of more than a dozen people would not be broken.
bone.
Most of the core members have stayed because their treatment is not bad, and they can be said to have been brought up by Lu Chen. They have a high sense of identification with Lu Chen, so even if the people from the headhunting company talk about it, they still have nothing to lose.
Not many were tempted.
Through the efforts of Chenfei Media, this poaching incident was quickly calmed down.
Several film production companies began to form their own action teams when poaching was unfavorable. They copied and imitated the routines of Lujiaban, selected talents from local martial arts schools or sports schools for training, and prepared to copy this model to new ones.
in film and television dramas.
Even if it's not as prestigious as Chenfei Media, it's still nice to get a piece of the pie.
Therefore, in the foreseeable future, this "jianghu" war will continue and become increasingly fierce.
For Lu Chen, who started this craze, this is not a bad thing. Only with competition can progress be achieved. It is meaningless for Chenfei Media to be alone in the "jianghu" and seek defeat.
On October 15, the Shanghai International Film Festival officially kicked off, and "The Swordsman" entered the festival as a participating film, seeking to sell international copyrights.
As of the 20th, the box office of "The Swordsman" has exceeded 1.5 billion, and it has become one of the most watched domestic films at the Shanghai International Film Festival. It has sold copyrights to 37 countries in Southeast Asia, Europe and the United States, including the United States, Japan, and South Korea.
, Australia, France, Germany and other important film market countries.
The total transaction volume reached US$25 million, making it the big winner at the Shanghai International Film Festival and earning hundreds of millions of net profits for Chenfei Media.
Some people in the industry estimate that the martial arts IP "Swordsman", including three movies, copyright adaptation, copyright sales, brand licensing, peripheral sales, etc., can bring at least more than 2 billion in profits to Chenfei Media.
Just relying on the IP of "Swordsman", Chenfei Media already has the foundation for domestic listing. Once the listing is successful, the net worth of Lu Chen and Filia Chen will have new breakthroughs!——