The short video shot by Gao He was carefully edited by Kaixin Interactive Entertainment technical staff and then posted by Lu Chen on his blog, which immediately attracted a large number of fans to watch.
Lu Chen’s blog has an unparalleled number of fans and is full of gold. Unlike many celebrities and artists who rely on zombie fans to create false popularity, every blog post he posts often attracts a large number of clicks and reposts from fans.
and comments, often appearing on the popularity list on the home page.
Therefore, his blog can be called an excellent publicity platform in the online world, with huge advertising value.
Many advertisers and advertisers have approached Chenfei Media, hoping to promote through Lu Chen's blog, but no matter how high their offer was, Lu Chen basically rejected them all.
Lu Chen only advertises for his own business, such as making TV shows, making movies, and releasing albums. The advertising effect is much better than spending money to hype in the media. As the key project of the martial arts IP plan for next year, Swordsman online game is naturally worthy of his efforts.
Fan.
“I didn’t expect that I am also an online game enthusiast!”
"Hey, what kind of game is this? It looks very good, please introduce it!"
"Swordsman, Open Beta No. 1, I have downloaded the client and registered an account, and I am waiting for it to go online!"
"Brother in front of you, please give me the download address. I want to play."
"Then register an account, can you play this game with me Chen?"
"Hahaha, I'm planning to join the Huashan sect. Is there anyone with me?"
"Please take me with you"
The official website of Swordsman was officially launched a month ago, and has gradually opened up expansion packs, game career introductions, official forums, etc. You can now download the client and register an account.
In order to maximize the convenience for game players, Swordsman's account can be bundled with Feixun. The current number of effective registrations has exceeded 1 million, which is not bad but cannot be said to be particularly good.
After all, there are so many online and mobile games on the market now, and players have so many choices. Many popular online games have a large number of loyal fans. It is not easy for new games to come in and compete for this big cake.
Although Kaixin Entertainment has launched a series of best-selling games, they are all small casual games, which cannot be compared with large-scale online games with a capacity of more than ten gigabytes, so many players are on the sidelines.
Therefore, if Swordsman wants to get a good start, early publicity is very important. The problem is that because too much money has been invested in production, the publicity of this new game is not strong, and many people do not know it.
Now it’s great. Lu Chen posted a video of playing a game on his blog. Everyone knew about it all of a sudden. Not only his fans cheered, many friends in the circle also forwarded and left messages, and the popularity suddenly increased.
Already.
Moreover, Swordsman itself is already a popular IP with a very high reputation. Lu Chen gave it a gentle push, and the online game Swordsman, which will be launched for public beta the day after tomorrow, immediately appeared on the homepage of Inspur Blog.
For Gao He and the main creative staff of Kaixin Interactive Entertainment, this is almost a miracle. In just one or two hours, the number of fans of Swordsman Official V has increased significantly, and the download volume of the official website has exploded.
Increase, the number of account registrations keeps rising, it’s like a shot of chicken blood!
The most important thing is that the addition of these important data does not cost a penny!
Although everyone knew that Lu Chen's fame was huge, huge and huge, they never expected that his star effect would be so strong, even better than spending millions on advertising.
Spending millions of dollars on advertising will still take a lot of time and effort!
"alright"
Lu Chen patted the already speechless Gao He on the shoulder a few times and said, "The rest is up to you."
On January 1st, in addition to the online public beta of the Swordsman online game, his third album Lu Chen will also be officially released, and there will be a grand autograph signing event in Beijing on the same day.
Next, Lu Chen still has many book signings to attend in major cities across the country, and then there is the national tour concert on February 14, plus the post-production of the two movies of Swordsman, etc., it is impossible to spare
It’s time to take care of the affairs of Happy Interactive Entertainment.
But Lu Chen believes that with the efforts of Gao He and others, Swordsman online game will definitely succeed.
The next day was December 31, the last day of 2018. Lu Chen first met up with his assistant and then rushed to Hangzhou Huanglong Stadium to participate in Zhejiang East Satellite TV's New Year's Eve concert.
When local satellite TV stations held New Year's Eve concerts, Hunan TV was the first to take advantage of it, and it won good market reputation and ratings, which attracted other domestic satellite TV stations to follow suit.
Last year alone, five satellite TV stations held New Year's Eve concerts. East Zhejiang Satellite TV was a step behind as it was the first time it was held.
Although it is somewhat of a test of the waters, in terms of fighting for popularity, Zhejiang Satellite TV is definitely not lagging behind. A total of more than 20 celebrity artists including Xiangjiang and Baodao were invited to participate, including many big-name celebrities.
figure.
Lu Chen is undoubtedly the most popular and the most popular one.
In order for him to choose to attend the New Year's Eve concert in his hometown, East Zhejiang Satellite TV worked hard. As a result, Lu Chen and Filia Chen had to separate, with one participating in Zhejiang TV and the other in Beijing.
Coupled with the old hegemony of Xiangnan TV, as well as Shanghai TV, Deep Sea TV, etc., there is bound to be a ratings war tonight. It is estimated that many viewers will not know how to choose the channel, or will have to change.
Arriving at the Huanglong Stadium, Lu Chen immediately received a warm reception from the staff of East Zhejiang Satellite TV.
Zhejiang East Satellite TV's New Year's Eve concert started at 19:30 in the evening. Lu Chen came over early at 3:00 in the afternoon to familiarize himself with the venue and equipment, and to coordinate the rehearsal with the staff, dancers, accompaniment, etc., so as not to be confused during the live broadcast.
Something went wrong.
This is a privilege that only big stars have. The extras and ordinary actors have rehearsed many times. Small stars have to come a few days in advance, and the treatment is very different.
In recent years, New Year's Eve concerts have become popular. Various satellite TV stations have been fiercely competing for stars, and performance fees have also risen. Normally, they can pay more than ten or two hundred thousand, but at this time, they have at least doubled or tripled.
In order to recruit Lu Chen, East Zhejiang Satellite TV offered Chenfei Media a high price of 5 million yuan, and that was after tax.
Even so, if the family and friendship cards were not played, I am afraid that we may not be able to win over Shonan and Beijing Satellite TV.
In the backstage lounge of the gymnasium, Lu Chen met Tian Tian——