Chapter eight hundred and ninety-ninth the embryonic form of the entertainment dynasty
The "Swordsman" online game is Kaixin Interactive Entertainment's flagship project in 2018. The entire company invested a lot of manpower and material resources in this martial arts online game, and also invited foreign aid. It was finally launched as scheduled on New Year's Day in 2019.
On the 1st day of the national open beta, a total of 10 sets of servers were invested. As a result, all 10 sets of servers were full in just half an hour, and there were a large number of players waiting in line outside the line.
Although Kaixin Interactive Entertainment was prepared, they never expected it to become so popular. They immediately added 5 more servers, but the result was that they still could not fully satisfy the players' enthusiasm.
By the 7th, the number of servers of "Swordsman" had surged to 50, and the number of daily active players exceeded one million. For a game company that has only been established for more than two years and is new to large-scale online games, Kaixin Interactive Entertainment's
The success is simply dazzling!
The key is that this carefully crafted game has a very good reputation in the market. Since the open beta for a week, various review articles have flooded game forums and Feixun groups, and a game fan group has been formed.
On January 10, Kaixin Interactive Entertainment officially launched game recharge point cards, which are divided into two purchase channels: online and offline. On that day, the sales of digital point cards exceeded 30 million, and more than 90% of players purchased monthly passes.
By the 11th, this number has surged to 100 million. If one player purchases a monthly card, then 2 million players will become paying users. This is just the beginning!
Such dazzling results indicate that the success of the "Swordsman" online game is unstoppable. As long as the operator does not take the initiative to kill it, there will be no problem in being popular for two or three years.
The success of the online game "Swordsman" has also caused great repercussions in both circles.
First of all, of course, it is the circle of online games. As a newly emerging dark horse, Kaixin Interactive Entertainment has attracted much attention due to the success of casual mobile games such as "Happy Farm" and "Angry Birds". However, not many people were optimistic about "Happy Farm" before.
The IP online game of "Swordsman".
Because this market has already become a red ocean, large game companies at home and abroad are fighting fiercely. From the computer to the mobile phone, it can be said that there is smoke everywhere.
As a new company, Kaixin Interactive Entertainment has no problem playing casual games. The production and operation of large-scale online games is another matter. In the past, there were many ambitious new companies entering this market, but the results were very frustrating.
end.
In the eyes of big companies, Kaixin Entertainment's qualifications are still far behind, and there is no real foundation to speak of. Maybe it can make some money through IP, but it is just a flash in the pan.
The other thing is the subject matter. Currently, the mainstream online games on the market are mainly shooting, real-time strategy and fantasy RPGs, which cover most of the player groups. However, "The Swordsman" is an unprecedented martial arts genre, and the Kaishan Monster is not so
Easy to do.
Furthermore, Kaixin Entertainment has obviously not invested enough in publicity. Various media outlets rarely see advertisements for "Swordsman". They rely on the founder of the company, Lu Chen, to gain popularity on his blog, which makes him seem quite low-key.
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With all these factors, how can people believe that the success of "The Swordsman" is inevitable?
Before the public beta of "Swordsman", there were many pessimistic voices in the gaming circle. Many people questioned the strength of Kaixin Entertainment and suspected that this was another IP-based money-making game.
But the facts gave a strong counterattack to these doubting voices. The online game "Swordsman" was a great success just after it was launched. It not only attracted a large number of players, but also converted a large proportion of players into paying users.
This is an amazing achievement!
You must know that free games are currently popular on the market, and they make profits by selling game props such as gold coins, gems or skin cards. The point card charging model adopted by "Swordsman" is more like a step back.
Because in the past, online games were all about selling point cards, but later free games became very popular, especially in the current era of mobile games. The most successful games can earn more than one billion a month by selling props!
"The Swordsman" did not take this path that has been proven to be very profitable. It also wanted to make a lot of money, which inevitably made people a little confused.
As for another circle, it is the entertainment circle.
In the past, there have been precedents for movies, TV series and novels to be adapted into games, especially popular online novels. It is very common to adapt movies and TV shows first and then publish games. However, this kind of IP that is suitable for adapting games has basically not had much success after being actually made into a game.
of.
The series of successes achieved by "Swordsman" is extremely dazzling.
Some people estimate that based on current trends, the online game "Swordsman" can bring at least 5 billion in revenue to Kaixin Entertainment, and with the success of this game, Kaixin Entertainment has already qualified for listing.
Lu Chen owns 70% of Kaixin Entertainment!
This is very jealous. The scary thing is that the IP adaptation of the "Swordsman" series is just the beginning. Chenfei Media also owns all the copyrights of "The Legend of the Condor Heroes". "The Legend of the Condor Heroes" is the successor to "The Legend of the Condor Heroes".
After "Proud Jianghu", there is a martial arts masterpiece that "recalls the past and present". The sales volume of the novel has now exceeded that of the former, and the value of the IP is immeasurable.
In addition, Chenfei Media also announced that it has the copyright of three other martial arts novels by "Remembering the Past", namely "The Legend of the Condor Heroes", "The Eight Parts of the Dragon" and "The Deer and the Cauldron".
At this point, Lu Chen's big martial arts IP plan has been presented to everyone. He holds a large number of shares in Chenfei Media, Star Factory Media and Kaixin Interactive Entertainment, and uses a series of martial arts IPs to build his own entertainment dynasty.
, it can be said that it is obvious!
Even though this entertainment dynasty has only just begun to take shape, Lu Chen is already at the top of the entire entertainment industry, above all celebrities.
He is young enough, has talent that no one can match, and his rise is irresistible!
Looking back on Lu Chen's journey to stardom, it's only been more than four years since he debuted. How can we not make people feel so emotional?
In comparison, the explosive sales of Lu Chen's third album "Lu Chen" seem to be inconspicuous.
Because no matter how many albums Lu Chen sells, it can only prove that he is a successful singer, and his career is no longer limited to pop music, but has expanded to a broader world.
Now when people in the industry talk about Lu Chen, in addition to envy and hatred, they can at most say that he has not won enough awards and does not have the title of King of Singers and Best Actor. However, in China, these honors with low gold content are not important to top stars.
It's just the icing on the cake.
Everyone also believes that Lu Chen will receive a bumper harvest in this year's music and film and television awards, because no one can ignore his success and the miracles he has created!——