February 14th, Valentine’s Day, Beijing Olympic Sports Center.
Starting from 2 o'clock in the afternoon, traffic control was implemented on the roads around the Olympic Sports Center. Many traffic police appeared on the often congested road sections, directing the passing of vehicles in an orderly manner, and conducting safety inspections on some vehicles.
Usually, when such a situation occurs, it means that a major international competition will be held at the Olympic Sports Center, and the security measures inside and outside the center venue and its surroundings will be greatly upgraded.
However, there will not be any competition at the Olympic Sports Center tonight, but Lu Chen's first solo concert will be held. Since there are so many people coming to watch, Chenfei Media has applied to the relevant departments in advance.
Got approval and assistance.
When night falls, the large square in front of the Olympic Sports Center is already crowded with people. The fountains in the square spurt water columns, reflecting colorful lights under the illumination of the night lights.
A huge advertising curtain covering an area of more than 1,000 square meters hangs from the arc top of the central venue. In the picture, Lu Chen is standing in front of the microphone holding a guitar, with a faint smile on his face, and thousands of roses blooming behind him.
China Automotive - The three-dimensional title of Lu Chen's solo concert "Love for Life" was particularly eye-catching when illuminated by spotlights.
As the industry leader in domestically produced cars, China Automobile has always had a good cooperative relationship with Lu Chen. The latter is also the spokesperson of China Automobile, and the endorsement contract was signed in 2020.
Although Lu Chen earned a remuneration that is astronomical to ordinary people through this endorsement contract, China Automobile also obtained exponential returns by leveraging Lu Chen's healthy image and huge popularity.
So they defeated many competitors at all costs and won the naming rights for Lu Chen's national tour concert. Although the naming fee was not announced, there were rumors in the industry that it exceeded 100 million!
This is really amazing. You must know that Lu Chen’s national tour has a total of stops including Beijing. On average, China Automobile has to pay more than 10 million yuan in naming fees for each concert.
Many first- and second-tier celebrities may not have so much advertising expenses in a year!
But for Lu Chen's fans, it doesn't matter who sponsors this concert. They don't care about the sponsorship fee. After waiting for four years, these morning fans finally waited for today.
Lu Chen's first concert in Beijing also attracted attention from all aspects. Basically, all major media involved in entertainment consulting sent on-site reporters to interview and film. Some media's lineups were quite strong.
From the ticket gate in front of the venue to the square, there were many reporters taking pictures, and the VIP channel that had the most cameras gathered was undoubtedly the VIP channel that was protected.
Because tonight, most of the entertainment industry is here!
As usual, while the tickets for tonight's concert are on sale online, Chenfei Media has retained some VIP tickets and given them to partners and Friendship Association units. There are almost 1,000 tickets in this part.
Beijing Satellite TV, Zhejiang Satellite TV, Haijin Satellite TV, Xiangnan Satellite TV, Crown Pictures, Dadi Pictures, Feishi Records, Feixun Music, Inspur...etc., all have tickets in varying quantities for free.
In addition, friends in the industry such as Lu Chen and Filia Chen also received complimentary tickets.
These tickets are extremely popular, especially in the entertainment industry in Beijing, which is extremely hot. Many celebrity artists who have obtained tickets have posted their shows on their blogs. There are also rumors that a certain company allocated tickets for free.
The problem caused several starlets to fall out.
In fact, Lu Chen basically didn't know these celebrity artists. At most, they met and shook hands on some occasions, or had a few polite conversations, but they were all proud to attend Lu Chen's concert as VIPs.
Someone deliberately made statistics on the Inspur Blog, and then added in the many people who did not show their votes but would definitely come to support, and finally came to the conclusion that tonight's Olympic Sports Center will gather at least half of the entertainment industry!
However, no one will be surprised or inconceivable by this, because now Lu Chen is not only the most valuable and popular top celebrity in the entertainment industry, he also has the magic power to turn stone into gold and plays a decisive role in the industry.
How many people want to take advantage of this hot spot!
Therefore, a large number of media came to compete for news after hearing the news.
Starting at around six o'clock, luxury cars with special passers-by parked in front of the square, and celebrities and entertainers got out of the cars and entered through the VIP channel.
Although the concert tonight is not a film and music awards ceremony, there is no red carpet or signature wall, but the star-studded atmosphere is no worse than any grand ceremony.
It also caused the paparazzi reporters guarding both sides of the passage to go crazy, flashing lights one after another.
Chen Guozhi is here, Tan Hong is here, Liu Gangsheng is here, Shi Fang is here, Liao Jia, Shu Jing, msn group, Xiaohutuan group, Wandering band, Compass band...
Every big shot and every red star shows Lu Chen’s strong network.
However, these close friends of Lu Chen declined interviews from the reporters on site and entered directly without stopping.
The reporters had no choice but to turn their attention to other celebrities.
"Fan Qi, can I ask you two questions?"
"Mr. Wang Zhiqiang, are you coming from Baodao?"
"Li Wei, Li Wei!"
"Take a photo..."
These second- and third-tier celebrities and singers are very good at giving reporters face. They either stop in the aisle and pose for people to take pictures, or they walk to the side and talk into the interview microphone.
"I am a fan of Teacher Lu Chen, and I have loved him since his first song!"
The artist being interviewed by Yiwang Entertainment reporter is named Gan Yingying. She is a film and television star who has just debuted recently. She has made no secret of her love and admiration for Lu Chen: "I am very lucky to be able to watch Teacher Lu Chen at the Olympic Stadium tonight.
The concert was really fun!”
The reporter asked: "Then if you meet Lu Chen later, what will you say to him?"
Gan Yingying smiled and said: "I will ask Teacher Lu Chen for an autograph first, and then wish him a successful concert!"
The reporter asked again: "Is there any more?"
"If there is anything else..."
She thought for a while and said: "I hope one day I can cooperate with Teacher Lu Chen once, then I will have no regrets!"
The same scene was played out at different locations in the VIP aisle.
Not far away, long queues had already formed at the ten ticket check-in channels that were open at the same time. Countless fans clutched their tickets and IDs, anxiously waiting to enter.
Outside the venue, there are many, many fans, some of whom don't have tickets and just come here to experience it.