Wu Junhao's face was a little solemn. After pondering for a moment, he sighed, shook his head and said: "Pick peaches? Pick them now? That's not possible. Comrade Jing Yuchuan, you think Li Tianyi is too simple. And now is not the right time to pick peaches.
opportunity?"
"How do you say this?" Jing Yuchuan asked.
"First, is Li Tianyi stupid? Why did he refuse the request of the provincial TV station? It is very simple. The provincial TV station wants to take away the exclusive broadcast rights without paying anything. For this matter, even if
If it were me, I wouldn't agree.
Yes, I admit that the provincial TV stations have their advantages in publicity and reporting, but don’t forget that it has become popular online now, and the market prospects will definitely not be bad. The provincial TV stations obviously want to pick peaches, but this peach
It belongs to our Ningkang County, not to the provincial TV station. Li Tianyi and I can fight, and I can pick Li Tianyi’s peach, because even if I pick it, the peach will eventually fall in Ningkang County.
, However, if the provincial TV station picks it, in the end, the peach may not fall into the hands of the provincial TV station, but into the hands of Guo Mingsheng. This is something I absolutely cannot tolerate.
Therefore, as far as the current situation is concerned, let Li Tianyi continue to take the lead. I believe that with Li Tianyi's temper, he will never compromise with the provincial TV station. I believe that this TV series will definitely be sold at a good price.
Because I have watched part of the first three episodes of this TV series, I think I can continue to watch it. To be honest, I have a relatively high taste in watching TV series. I have no interest in ordinary TV series at all, but Li Tianyi
I watched this TV series with great interest. It has a strong story and a relatively good cultural heritage. It is a type that can be enjoyed by both refined and popular people. A layman can watch the fun, and an insider can watch it. So, even if
Even if we want to pick peaches, we have to wait until the peaches are ripe!"
After Wu Junhao finished speaking, Jing Yuchuan nodded: "Well, that's true. County Magistrate Wu takes a long-term view, and I'm a little impatient."
Wu Junhao smiled proudly: "Comrade Jing Yuchuan, remember, you can't eat hot tofu in a hurry!"
Li Tianyi, who was completely immersed in his work, didn't know that not long ago, he was almost plucked from a peach.
Liu Xiaoning has directly called Guo Mingsheng, deputy director of the provincial TV station: "Comrade Guo Mingsheng, I heard that your provincial station wants the first-round exclusive rights to broadcast the film in Ningkang County?"
Guo Mingsheng nodded: "Yes, Mayor Liu, after I heard the news that they were filming this TV series, I went online to watch their samples. I feel that this drama is okay. Although it is a costume drama, there are still some highlights.
So, in line with the principle of supporting the province's dramas, we decided to help them broadcast on the provincial station. Mayor Liu, you should be aware that many TV drama producers beg us to broadcast their TV dramas, but we don't want to
Therefore, our provincial station hopes to cooperate with Ningkang County to create this TV series."
"Director Guo, I heard that you want to take away the first-run exclusive broadcast rights of this drama for free?"
"Of course, I am helping and supporting Ningkang County and the TV series producers. First let them have a platform to broadcast. If the broadcast becomes popular here, then they can completely sell the second round of broadcast rights.
, As far as I know, the production cost of this drama is only seven to eight million, so just the second round of broadcast rights is enough for them to make back the cost."
"Director Guo, with all due respect, you may be too wishful thinking. Do you know that just this morning, CCTV and Xiaoxiang TV both hoped to obtain the first-round exclusive broadcast rights of this drama, but both have been rejected by Li Tianyi and the TV drama's producers.
The producer refused, and the other party had to pay for it. So how can you think that Li Tianyi and the others would give it to you for free if they didn’t choose such a big platform? Is it just wishful thinking on your part and want to take advantage of it? I’ll just say it directly.
, Not only is it impossible for Ningkang County to agree to this proposal from your provincial station, but even Fenghuang City is impossible for me to agree. Li Tianyi asked me to tell you that if the provincial station wants to win the right to broadcast the first round, then please participate.
Ningkang County and the producer will jointly organize the auction. At that time, if the conditions are the same, Ningkang County will give priority to cooperation with the province and Taiwan.
Li Tianyi also said that no matter what your final bidding price is, as long as you can stay in the bidding, then he can make the decision and give you a 30% discount on the bidding price. Of course, he also has requirements.
That is, every time your station broadcasts a TV series, you must play them a promotional video of our Daheishan Town! This is considered a resource exchange! If you want to cooperate with Ningkang County, you can consider it."
After saying that, Liu Xiaoning hung up the phone directly.
Guo Shengming was dumbfounded after hearing this. He did not expect that not only did he see that this TV series was going to be popular, but many people had already seen it. It seems that it is not easy to use administrative orders.
But as a deputy station director who is proficient in business, he is very optimistic about this drama. He very much hopes that the popularity of this drama can revitalize the Baiyun Provincial Television Satellite Channel's film and television dramas, which are always tepid.
So, he gritted his teeth and walked directly into the director's office.
That night, Ling Yongzhi held a press conference directly in Yanjing City. At this press conference, he invited some media reporters. Through this press conference, he announced that the first season would be released in Yanjing two days later.
The city holds a bidding meeting for the first-round broadcast rights of TV dramas and TV stations, as well as a bidding meeting for online platforms. All TV stations are welcome to participate in the bidding.
At the same time, at the press conference that night, Ling Yongzhi broadcast the fourth episode directly and simultaneously on Li Tianyi’s WeChat official account!
Many reporters at the scene had watched the first three episodes, and some had not. However, after watching the fourth episode, they all unanimously said that this drama must be watched, must be watched! Originally, I came here with the intention of enjoying the hard work.
The journalists who paid the fee did not hesitate to report the matter vigorously.
Two days later, when Li Tianyi walked into the auction venue, he was stunned.
Because the originally scheduled auction venue could only accommodate about 200 people, however, this time, the number of teams that came to participate in the auction alone reached more than 230, and reporters from various media could not find much space in the venue.
, it was so crowded inside.
In desperation, Li Tianyi immediately contacted the conference organizer and asked them to change to a large auditorium that could accommodate 500 people.
Li Tianyi did not participate in the auction, but attended the meeting as a guest and witnessed the entire auction process.
The first item on the agenda of the meeting was neither the auction of the first-round TV broadcasting rights nor the online broadcasting rights, but the simultaneous broadcast of the fifth episode on-site and on Li Tianyi’s WeChat official account Mengwenhuanghuang!
After watching the fifth episode, many of the bidding team became excited. Because they are all insiders, after watching the fifth episode, they can basically confirm that although this is a low-cost TV series, it is well-made.
Although the actors are young, their acting skills are good. The most important thing is that they are serious. Especially under the guidance of director Ling Yongzhi, almost all of them performed beyond their standards and performed every role vividly.
Subsequently, the online platform's broadcast rights auction was conducted. This auction adopted a three-round quotation system. In each round of quotations, each bidder can write down two prices, one is the price of exclusive broadcast on the entire network, and the other is together with other website platforms.
The price of synchronous playback and which cooperation method to choose ultimately depend on the producer.
When the first round of prices came out, not only Li Tianyi was stunned, but even the reporters at the scene were shocked. Just for the cooperative broadcast rights, three video websites gave a price of 300,000 for a single episode! And the highest one was exclusively broadcast online
Quan has already reached 2 million episodes!
Don’t forget, this is just the first time bidding! Everyone is taking things easy, it’s very simple at the moment, that is to test the opponent’s bottom line.
By the second round, the copyright fee for cooperative broadcasting rights has been raised to 500,000 per episode, and the price for the first-round exclusive broadcasting rights has been raised to 4 million per episode! This price has caught up with many TV dramas broadcast on TV stations.
The price is up!
At this moment, many reporters on the scene were excited, and they were all looking forward to a miracle.
The third round began, and many people choked.
When each company revealed its bottom price, everyone became restless!
The one with the lowest cooperative broadcast rights is priced at 800,000 yuan, and the average price has exceeded 1 million yuan!
The exclusive online broadcast rights were directly offered by a company to a super price of 8 million yuan per episode!
The results came out, and everyone looked at Ling Yongzhi. Today, he was the final decision-maker, and Ling Yongzhi was sitting next to Li Tianyi.
Ling Yongzhi asked in a low voice: "Boss Li, which cooperation method do you think is better? On the Internet, should we sell the exclusive network rights or should everyone broadcast it simultaneously?"
Li Tianyi hesitated for a moment: "Go and talk to the three co-broadcasting companies with the highest bids. Ask them to bid 2.5 million yuan per episode. The three platforms will broadcast simultaneously, but the three platforms must ensure that each episode
One of the advertisements inserted must be a promotional video of our Daheishan Town in Ningkang County, which lasts for 15 seconds!"
"Ok, no problem."
Later, Ling Yongzhi brought the three companies into a small conference room and stated his negotiation conditions. In the end, the three companies quickly reached an agreement and confirmed the cooperation conditions. Because the highest bidder was also among these three companies. When he saw the final choice of the producer,
After seeing this method, we knew that the real purpose of the other party was to promote tourism in Daheishan Town, especially since this company was exactly the company that Ling Yongzhi approached them to cooperate with but was rejected.
Therefore, this cooperation was finalized very smoothly!
Ling Yongzhi walked out of the small conference room with a smile on his face. You know, the three companies broadcast together, each for 2.5 million yuan, which is equivalent to just the network broadcast rights. They sold each episode for 7.5 million yuan, and this
The price is basically equivalent to the production cost of their entire TV series! And 12 episodes can be sold for a high price of 90 million!