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Chapter 109: Diffusion of Influence

Nadella said.

Immediately, the technical engineer nodded and stopped repeating.

This is what Microsoft is doing. Everyone on earth knows that the company's Windows operating system business has almost monopolized the consumer market for personal computers. I'm afraid no one knows operating systems better than Microsoft.

At this moment, the management in this room was solemn. The video on the big screen, ordinary people's attention was on the virtual idol and the shocking scene of the entire concert, but they were repeatedly analyzing and studying the opening scene.

A scene that lasted less than a minute.

Because only this scene contains the most explosive information, the current analysis results all illustrate one point: holographic-operating-system

A virtual concert revealed a glimpse of the future for Microsoft executives present, the future of PCs.

The impact of tablets did not kill PCs, but it did make PCs sick. The birth of smartphones made PCs sick even more. Although the situation has changed for others, PCs still will not die. Some people still

A real keyboard is needed to get the job done, and Microsoft's Windows remains the most popular personal PC operating system.

But once the holographic computer came out, there was no way for PCs to survive, so the sudden death of the Windows operating system was inevitable.

However, for today's Microsoft, they are fortunate that Microsoft's famous windows business now accounts for less than 7% of its total revenue. Since the rise of the mobile Internet, the PC business has shrunk and the windows business has shrunk.

It is also inevitable.

The fact that we have to admit is that Windows is becoming less and less important to Microsoft today. What supports Microsoft's current appreciation of more than 800 billion US dollars is definitely not the Windows business that has shrunk in the past two years.

So the Windows business should be ranked second within Microsoft, right? However, the fact is that games are ranked second, and Microsoft has sold more Xboxes than most people know.

Well, the windows business ranks third? The answer is also wrong, the office software business ranks third.

In fact, the Windows business can only be ranked fourth. It currently accounts for only 7% of Microsoft's revenue. To be precise, it is only a little more than 7%.

From now on, I will probably just play a role that doesn't make money, but just makes friends.

As for today's Microsoft, what really supports its market value of more than 800 billion US dollars is the Azure cloud service. In fact, Microsoft Technology is no longer a desktop company, but is beginning to become a cloud computing and services company. The Windows business has actually been marginalized for a long time.

A consensus has been reached within Microsoft that in the future it will gradually reduce its core business to an accessory.

If it only affected the Windows business, Microsoft's management would not be so solemn. But will the emergence of the holographic operating system affect Microsoft's game business? And the office software business?

If the three major businesses are all impacted by holographic technology in the future, it will be equivalent to having its right and left arms cut off. For Microsoft, even if it does not suffer a serious loss of vitality, it will still have to shed its skin.

Fortunately, Microsoft has completed its transformation. Today's Azure cloud computing business is the Windows business of that year. Microsoft should now be called a computing and services company.

But for suppliers whose core business is display screens, this is definitely a nightmare, such as Samsung, LG, BOE and other companies.

At this point in time, it is not just Microsoft that is paying attention to this virtual concert. In fact, after the news came out, the global technology circle is paying close attention to it.

After a concert, on the surface, the media was buzzing about the stunning visual effects brought by holographic technology, but behind the scenes, a group of big bosses couldn't sleep and held various emergency meetings.

It's not just Microsoft that's having meetings and research, now other big companies are doing the same. If they don't even have this insight, they wouldn't be called big companies.

On the second day, the true influence of the Shangdu concert was most intuitively reflected in the stock market. After the US stock market opened, Microsoft's stock fell by 3.4% that day. For a listed company with a volume of US$884.2 billion,

More than $30 billion in market value was wiped out.

After the news spread to China, some media in the technology circle began to exaggerate reports. For example, a self-media headline said: Just now, Microsoft's market value plummeted by 200 billion, just because of this concert in Shangdu

A proper headline. This headline is very eye-catching. First of all, the currency unit is ambiguous. For netizens who see this 200 billion, they must subconsciously think that it is US dollars. Is this okay?

So I clicked in and took a look, and I instantly felt that I had been cheated. It only dropped 30 billion U.S. dollars. Microsoft's market value was nearly 800 billion U.S. dollars. I almost thought it had plummeted 200 billion U.S. dollars.

US$30 billion has actually plummeted, but to netizens, it is an astronomical figure anyway. Who made Microsoft so big?

Fortunately, Microsoft is now embracing cloud computing and cloud services. Two years ago, it officially announced that its mobile operating system windows-10-mobile business has entered the maintenance period. In fact, it is a death sentence. Windows PC business has no hope for the future.

Being able to play a leading role in Microsoft and live a long life until the end of his life is over. It's just that Microsoft didn't expect that this day seemed to come sooner than expected.

After all, Microsoft is as stable as an old dog and doesn't panic. But other companies that provide electronic product display business are panicking to death. The stocks of these related companies all fell across the board at the opening today, with a drop of more than 5%.

Whenever there is any disturbance in the market, it will be fed back to Wall Street at the most sensitive and fastest speed. In a sense, it is also a reference for future trends.

Some people are worried and some are happy. While a group of big names in the technology industry can't sleep, another wave of people express their excitement.

After Shangdu's virtual concert was held, the news spread quickly, which was very exciting for Live-Nation, currently the world's largest concert production company.

In the industry, Live-Nation is undoubtedly the leader. It has achieved a series of successes, including Madonna, U2, Wang Fei, Jay-dy-Gaga, and a series of concerts by big-name singers.

As an agency planning and production company, it is world-famous in concert production and planning.

The live-nation company is so excited because it naturally saw the holographic technology auxiliary equipment at the Shangdu concert. The introduction of such hardware supporting facilities will become increasingly important for future concerts to improve quality and expand the market.

At the same time, live-nation is also very anxious. It thinks about future trends, and so do its peers.

As a result, many concert companies have begun to inquire about the sale of holographic technology supporting facilities to Coastline.

A concert aroused heated discussion on the entire Internet the next day. Many key terms such as Shangdu virtual concert, holographic concert, giant floating screen Hatsune Miku concert, etc. were on the hot search list.

After the first concert ended, a "chemical reaction" was quickly triggered and sparked a discussion on the Internet.




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