On the day of the premiere, the online movie community forum was also in full swing. Today's box office bar, almost all new posts are about "Avatar 2"-related content.
One of the posts ["Avatar 2" real-time box office updates] was highly liked.
Posters and real-time screenshots of Maoyan box office data. The opening data of "Avatar 2" on the first day exceeded 30 million in one hour, 100 million in 83 minutes, 200 million in four hours, and 300 million in about 10 and a half hours. Okay, week
It’s time to get off work in the evening. It’s the peak movie-watching period in the evening. It’s time to hang out. As of now, it’s 21:00 on the first day of filming. There are still three hours left. Currently, the total box office of “Avatar” in the mainland has accumulated to 540 million.
: "My mother, this is more terrifying than robbing a bank!"
: "Wait a minute, let's exchange the exchange rate in real time. 540 million soft sister coins are about 78 million U.S. dollars. Can it break through 100 million U.S. dollars in the last three hours?"
:"What the hell!"
: "Hollywood is going to have a collective fight, troops, the whole film industry is going to be excited. There is no doubt that Greater China is the largest film market in the world."
: "Kashen v578!"
: "Cameron watched the world's No. 1 box office record being broken by himself again and fell into deep thought: Why can't others break the record I set for 11 years? Is it possible that no one can do it except me?"
: "Kashen: No one who can beat me will win!"
: "(ˉ￣~) Tsk~~, without the blessing of holographic technology, "Avatar 2" may not be able to defy heaven, and the plot of the movie itself would be like that."
: "I'm a fan of Novo upstairs. Film movies have no future. Director Novo should give up treatment and embrace holographic digitization. Yes, that's right. We just rely on holographic technology. What? No way?"
: "This is really going against the grain. It's a monster movie. The box office exploded on Friday. Isn't there going to be a nuclear explosion on the weekends tomorrow and the next two days?"
…
The entire film industry is already in a state of excitement. Everyone in the industry predicted that "Avatar 2" would be a hit at the end of the year, but they never expected it to explode to such an extent. The film didn't even end on the first week and day of filming, and it was already a hit all the way.
It broke the domestic movie box office record, and it was calculated in hours.
Under this extremely exciting situation, the highly anticipated first week opening record of "Avatar 2" was released.
The domestic box office market's first-week opening results: 665 million yuan on Friday, 961 million yuan on Saturday, and 789 million yuan on Sunday. The domestic film market's first-week box office was 2.415 billion yuan, which is 350 million yuan converted into U.S. dollars, an unprecedented box office
Miracle, this is a new record set by the Greater China market as the world's largest ticket market in 2020. It not only broke the opening record of the imported blockbuster "Fast and Furious", but also surpassed eight blocks.
It is worth mentioning that 70% of the box office was contributed by the holographic screening hall. The attendance rate in the first week of the show was maintained at an average of 85%. It can be said that the seats were packed, and the second and third tickets were sold out.
There are too many people, and the viewing experience in the holographic screening room is extremely unique. That is, the audience will have different viewing angles if they sit in different positions in the screening room. Although the change is small, it also encourages more people to go to the second viewing.
A big motivation for three brushes.
Such exaggerated box office results are naturally inseparable from the upgrade of holographic movie consumption. After all, the HD version of movie tickets is almost twice as expensive. The membership price of 3D movie tickets is only more than 30 yuan, but the membership price of HD movie tickets is more than 70 yuan.
The price for non-members is more than 100 yuan.
In addition, the box office of the first week in the North American market was also released soon after. It closed at 76.8 million US dollars on Friday, 120 million US dollars on Saturday, and 92.57 million US dollars on Sunday. It hit 289 million US dollars in the first three days of release, setting a new record in "
"Avengers 3" opened in North America with a record of 250 million US dollars in its first three days.
Now Greater China has surpassed North America as the world's largest movie market, and the global box office total of US$959 million in the first week directly refreshed the US$630 million global box office also held by "Avengers 3".
It became the highest-opening movie in the world.
An epic opening record.
The investment scale of "Avatar 2" is nearly 700 million U.S. dollars. According to rough calculations, Walt Disney wants to recover the cost through box office share, multiplied by 3, then the box office of "Avatar 2" will have to reach 2.1 billion U.S. dollars to recover the investment cost.
Only then will the box office revenue be officially profitable.
The first three-day opening hit an unprecedented US$959 million, and the next seven days were another peak period for making money. According to predictions given by big data, the box office revenue for the next week is expected to reach US$1.18 billion.
In other words, "Avatar 2" made back its money within 10 days of its release and still made a small profit. The higher the subsequent box office results, the more money it will make.
The more important point is that this time it is being released simultaneously on a large scale all over the world. It has not yet been released in Japan, which is a big box office, and it has not been released in South Korea, which is also a big box office.
"Avatar" has been at the top of the box office in global film history for 11 years, and is finally about to be dethroned by its sequel. With the momentum of "Avatar 2", as long as there are no force majeure factors, it is only a matter of time before it overthrows its "predecessor"
.
By then, the top three global movie box office rankings will all be taken by James Cameron alone, making him the most popular super director in Hollywood.
This opening data also shocked filmmakers at home and abroad, and their eyeballs dropped to the ground.
The capital circle suddenly became so hungry that they even started to work on projects as soon as possible, taking advantage of the whirlwind of holographic movies to make money. Just like when 3D movies came out, it would normally be a huge hit.
Movies that lose money can make a fortune.
There is a group of people who are very angry, and that is the theater companies and movie theaters who are just waiting and watching. They regret seeing their fellow theater chains and movie theaters making crazy money in various ways, but not to the point where their intestines are filled with regret.
.
There is no longer any hesitation. What we have to do now is to quickly go to Coastline Company to place an order, update and upgrade the cinema, expand the holographic screening room, get it done early, and make money early. Not only does it affect yourself when you see your peers making money like this.
The movie theater owners feel like they have lost hundreds of millions due to the attendance rate of movie theaters.
There is no doubt that the phenomenal popularity of "Avatar 2" has an extremely obvious stimulating effect on the entire market, which is directly reflected in the immediate softness of Coastline Company in receiving subsequent orders.
Although the market size of holographic projection equipment is not large, it must be said that it is a huge profit, and the profit is ridiculously high.
Coastline Company's heavyweight product PHC is definitely incomparable in terms of profit. The holographic projection equipment dares to sell for hundreds of thousands per set, but PHC computers cannot be sold at such a high price, even if they are much more advanced in technology.
Because this involves the supply and demand relationship in a market, holographic movie projection equipment is sold to movie theaters and is a money-making tool, while PHC machines are directly facing the final consumer.
But this does not mean that PHC's earning power is worse. In fact, the two are no longer of the same order of magnitude. PHC's market size is completely incomparable to the film market. Judging from the current scale of the film market, global shipments
150,000 to 170,000 units would be enough, and 200,000 units would be the limit.
But what about the market size of PHC? It may be a terrifying scale in the order of tens of millions, tens of millions or even hundreds of millions. The crushing of the PHC market size will inevitably result in the crushing of total profits.
Why is Coastline paying attention to the news about "Avatar 2"?
Now the results are out.
After the movie became a hit, it stimulated the entire industry to accelerate upgrading, which brought Coastline Company revenue of US$3.79 billion, as well as stronger revenue growth in the future.
It is worth mentioning that one-third of this revenue comes from the European market. European filmmakers are very angry because they could have made more money, but Vestager's fine directly brought Shoreline to the company.
I was forced to leave and missed this great opportunity to make money.
Moreover, forcing people to leave did not prevent Coastline Company's products from entering Europe, because Americans obtained the European agency business and successfully bypassed the EU's barriers. In addition, the agent was an American father, and Vestager could not find one.
If I find any clues, I will hate Coastline Company's curved approach to entering the market.
