Chapter 159: Where did PHC have the courage to sell it so expensively?
Seeing Qiao Wei's mysterious smile, Ye Hua felt reassured and secretly breathed a sigh of relief. If the data was not good, she would definitely not have the intention to give it away.
He could still easily understand Qiao Wei's thoughts.
"Don't guess, just tell me." Seeing her playful smile, Ye Hua immediately said: "It seems that your mouth is very free, so don't tell me, okay, then I will arrange a job for your little mouth, eh
?”
After saying that, Ye Hua sat in the wheelchair at the desk and immediately slid one after another to clear a space in front of the desk.
Qiao Wei glanced at his posture and couldn't help but blush. She rolled her eyes speechlessly and got down to business: "PHC's 24-hour pre-sale data is 195,317 units, far exceeding our internal forecast of 120,000 units. According to this
Basically, the pre-sales data in the first week may reach 650,000 units."
"Not bad." Ye Hua smiled slightly and said, after all, he has to maintain a calm side at the helm in order to show his authority. Well, in fact, he is just a tough talker.
"Not bad? What are your psychological expectations?" Qiao Wei looked at him in shock. Nearly 200,000 units were sold in advance, nearly 10 billion in revenue in 24 hours, and nearly 600 million in profits. This is not bad.
?
Ye Hua smiled and said nothing and did not answer.
The pre-sale data came out, which can be said to be a good start, and the stone hanging in his heart fell safely.
If the pre-sale results are unsatisfactory, or even fail miserably, then Ye Hua's story about the PHC ecological chain that he has been bragging about for a long time may really not be able to continue, and the major third-party developers who have rushed to join may also
And disperse.
If this were to come true, there might be many people in the technology world who would laugh and gloat behind his back. Ye Hua is actually a thin-skinned person.
Judging from the actual pre-sale data and the company's internal forecasts, based on the 20 million processors purchased from Intel, Ye Hua has obviously set a market share for PHC equivalent to the current shipment volume of traditional PCs.
About 8%.
Although the market share is very small, there is enough foundation to support the establishment of the PHC ecosystem with tens of millions of units. Consumer electronic products with 50,000 units cannot compete with traditional PCs in sales, let alone compete with them.
Smartphones are shipped at a scale of 8 to 9 billion every year to compare with sales.
Obviously, the PHC ecology is following the idea of the iPhone and is positioned to take a high-end route. The iPhone's share of the smartphone market is currently only about 15%, but it has taken away 85% of the industry's profits.
This is the object that phc wants to compare.
After thinking for a while, Ye Hua immediately made a decision and said: "Publish this pre-sale data. Haha, a large number of people will definitely be disappointed, but there will also be a large number of people who will be more excited. We will provide more third-party developers with
It’s all about faith.”
The PHC machine is the foundation of the entire ecosystem. Only when the scale of this foundation is huge, will the entire market become bigger, third-party developers will enter in large numbers, and the entire closed-loop system can be established and move toward a positive cycle.
Therefore, not only is Ye Hua and the entire company closely related to phc's pre-sale data, there are also countless people outside who are paying attention to how big a wave this trend can create, or whether it is just an autumn breeze.
"Understood." Qiao Wei gently reported the news to Ye Hua and prepared to leave. As the CEO's assistant, her job is also very important. The assistant is not a secretary. The assistant is directly involved in the management of the company and belongs to the senior management. The CEO
No longer authorized to act on behalf of the CEO.
"Hey, wait." Ye Hua called her to stop. Qiao Wei turned around and saw him glance at the time, and then said: "Inform the management that there will be a meeting in 2 hours, and call Cheng Yangze over.
I'll call him directly."
"The meeting arranged for me to handle it." Qiao Wei nodded again and left the office. Ye Hua looked at her disappearing back, withdrew his gaze and turned to the phone on the table, and immediately dialed a number to call Cheng Yangze.
After hanging up the phone, Ye Hua stood up from his chair, left his desk and came to the window sill to look at the blossoming commercial city. The company was in the central building, and this office had an excellent view.
After a few minutes, there was a knock on the door.
"Come in!"
Ye Hua looked back and saw that it was Cheng Yangze, "Mr. Ye, what do you want from me?"
"Have you seen the pre-sale data of PHC?" Ye Hua said, walked to the sofa next to him and sat down, stretched out his hand to signal, Cheng Yangze immediately sat down opposite him, nodded and smiled: "Look, it's far better than us
According to internal expectations, the whole company is very happy now."
Ye Hua smiled, then suppressed his smile, and then commented to the other party, "It's only been two and a half months since phc was put on the shelves, but there is a problem that must be clarified."
"Problem? What problem?" Cheng Yangze said without thinking, and looked at the other party curiously, waiting for the next step.
"The question is, where does PHC have the courage to sell it at such an expensive price?" Ye Huayan said concisely.
Hearing this, Cheng Yangze was slightly stunned, while Ye Hua moved slightly, crossed his legs and said to himself: "Is it because of the epoch-making high technology? Or is it because of the dead house? I think it is both, but it is still very expensive.
Priced at RMB 50,000 per unit, this may be the most expensive non-customized personal consumer electronic product in the world."
"Then the price is so expensive, who will buy it? A dead otaku? Of course, I also read a questionnaire on the pre-sale data. 67% of this pre-sale was contributed by otaku fans, and 25% was booked by companies or institutions.
The rest belongs to others in proportion.”
"Otaku fans supported most of PHC's pre-sales. This shows that our thinking last year was right. Our series of preparations and market layout last year, including marketing, played a huge role in the benefits and consumption of this group.
The potential is being unleashed, which is good news, but also bad news."
At this point, Ye Hua paused and continued firmly: "Otaku fans or the two-dimensional group, its greatest potential can only provide a breeding ground for PHC to start, but it cannot boost the development of the entire PHC ecological chain.
Growth and strength can only keep PHC undefeated, but it cannot help PHC take off. If it is not high or low, it is not the result I want."
Hearing such remarks, Cheng Yangze couldn't help but fall into deep thought.
There is no doubt that PHC is worth 50,000 yuan, but at the same time, an unavoidable practical problem is that as a consumer-grade electronic product, it is expensive and an indisputable fact, and it is destined not to be as popular as a smartphone.
Contributing a set of computers cannot ensure that every family has at least one PC like a PC.
Many people cannot afford it.
After a while, Cheng Yangze paused in his heart. He had been wondering what Ye Hua meant by calling him here and saying these words at the same time. After thinking about it for a long time, he suddenly thought of the business he did before joining Coastline Company. Combined with Ye Hua's
What he said before, he suddenly felt he understood something.
Suddenly, Cheng Yangze tentatively asked with uncertainty: "Mr. Ye, do you want to make PHC a luxury product among electronic products?"
Ye Hua couldn't help but laugh, "It seems that it is right to invite you, a man in underwear from the fashion world, to the technology world. Yes, that's what it means. The factory cost of the PHC machine is 46,000 yuan, which means that it will not be able to take the popular route, and it will definitely not be popular."
We cannot expect every family or even individual to be able to buy one set. If we formulate a marketing strategy with this idea in mind from the beginning, it is doomed to fail. However, if PHC is defined in the high-end consumer field, or even luxury goods, the price is 49,999 yuan.
/Taiwan can turn disadvantages into advantages.”
Cheng Yangze couldn't help but nodded repeatedly and said: "This price is not only in line with the boundaries of luxury goods, but also suitable for the ranks of luxury goods. Coupled with PHC's epoch-making technological content and unprecedented experience, it can be regarded as a high-quality and low-priced product among luxury goods."
, the advantage is that it expands the audience base. Luxury goods are always consumed by a small number of people, otherwise they would not be called luxury goods. However, PHC may not be able to be both a luxury and expand its audience. I think it has the potential to do so.
, and the potential is not small.”
Upon hearing this, Ye Hua laughed and said, "Yes, this is the feeling, this is what I want. I leave this matter to you, what are you going to do? I regard you as Angela Ahrendts of my coastline company."
"Ahrendts?" Cheng Yangze was stunned. He went through all the major impressions in his mind, and soon the shadow of a foreign woman emerged from the impression. Cheng Yangze was in the fashion industry before joining Coastline Company. Angela Allen
Ci may not know him, but he does know this former "devil" of the fashion industry, who now works for Apple under Tim Cook.
