As time went by, when Ye Hua set out to establish the theoretical support technology system for the seawater desalination system, the time gradually came to the middle of this month.
The pre-sale has been terminated before entering May, and the final pre-sale data is 3.7 million units. It can be said that a big sale is inevitable.
Even before the product was released, it had already achieved revenue of over 100 million, and such a large amount of money was already sitting on the books of Coastline Company.
The actual feedback from the market made Ye Hua say that he was still too cautious. If he had known it was so popular, the planned shipment volume for this year should have been increased to 35 million units.
However, Coastline Company is not in a hurry. If the production capacity is not enough, it will just increase the production capacity. However, it is not eager to invest money immediately at this time. The final market feedback will appear immediately. Anyway, this is already the case, and it is nothing to wait for a while.
event.
In fact, long before the release, during the short holiday on May 1st, when the official website ended the pre-sale, Coastline Company started online pre-sales with a deposit of 499 yuan on major mainstream e-commerce platforms, with a total of 300,000 units. Once released,
The same day was booked out within 1 minute.
Many fans went to the official blog of Coastline Company and left messages stating that they could not even make an appointment, and strongly suggested further opening up the pre-sale channel.
The company's marketing department is also embarrassed. How can an electronic product worth tens of thousands of yuan be like selling a mobile phone?
In fact, even a laptop computer used for high-end business PCs costs tens of thousands, but the audience for the two products is different. After all, they are in the minority.
The official blog also immediately updated a dynamic message that made the industry envious and jealous: Since market expectations have greatly exceeded PHC's production capacity forecast, resulting in insufficient production capacity, Coastline Company will continue to further expand production capacity...
Then I would like to apologize to the consumers.
In fact, Coastline Company still has more than 2 million units in its warehouse. The first batch of shipments was 6 million units, and it was exactly 6.5 million units on the release day.
However, a total of 4 million sets of pre-sales have been sold out, and there is not much leftover. These more than 2 million sets have to be used for offline store sales. The offline store layout led by Cheng Yangze has cost nearly billions of dollars.
Online stores must not be out of stock on the release day.
Speaking of which, Cheng Yangze's progress in laying out offline sales channels really surprised Ye Hua. In less than three months, he actually completed 53 of the 79 domestic offline retail stores.
Even Ye Hua didn't understand this and didn't know how he did it. This speed can be said to be a miracle, and it was like being stuck all night long.
Even the news in the industry is reporting on the crazy expansion progress of Coastline Company's offline PHC sales channels. Cheng Yangze has also attracted the attention of industry insiders for the first time. There is no way, what this guy has done has really shocked many peers.
Many people went to investigate who Cheng Yangze was and what his amazing background was. Then they were stunned to find out that he was actually the store manager of a Robela offline flagship store.
With such qualifications, there are not many people in the marketing world who can kill him instantly. However, none of them have been able to enter Coastline Company. Cheng Yangze not only joined, but now he has reached the position of senior retail president.
Because of this, the outside world admires Ye Hua's courage to employ people. Most companies really don't dare to use people so seriously, but he dares and lets him do it.
But now, Cheng Yangze has proved his ability with practical actions, and also proved Ye Hua's ability to recognize people.
Of course, for Cheng Yangze to achieve all this, money is also a key factor. Without Coastline Company's billions of dollars in budgetary expenditures, Cheng Yangze would not be able to do anything no matter how capable he is, but this does not deny his ability.
It is no exaggeration to say that if another person were given the same resources, he might not be able to achieve the level of Cheng Yangze.
But the most important thing is that Ye Hua, the leader, has such courage.
…
On May 10, the Shangdu PHC flagship store was located in a shopping mall in this city.
Outside a building, outside the store is a simple sea and sky blue, with a huge coastline in the middle. The company's Dolphin Leap logo is extremely eye-catching, and in the square in front of the store, a large group of people lined up in a "bow" shape.
.
The release date of phc is Saturday, May 15th. These people have already started queuing up in circles, and have already prepared all the equipment and set up tents directly on site.
"There are still a lot of rich people. Electrical products that cost tens of thousands of yuan a set are so expensive, but there are so many people queuing up!"
Many passers-by couldn't help but sigh when they saw this scene. There were at least six to seven hundred people queuing in front of the PHC store. Passers-by concluded that if the venue was big enough, there might be more.
Not only is the flagship store in Shangdu very popular, but also PHC's offline retail stores across the country are so popular. The popular offline scenes have also aroused widespread heated discussion among netizens online.
A friend who was the first to queue up at the flagship store in Shangdu held up a huawei-mate-20-pro in his hand and took a few photos of the scene. He has been using this phone for more than two years, huawei-mate-20
The -pro model was released in 2018, and it is now 2021.
Then I opened the Toutiao account to share, and typed a few words at the same time: It's inexplicably burning!
I just posted this personal post, and after a few minutes, someone liked it, and soon someone left a message. It turns out that this guy is an up owner of station B, an otaku with hundreds of thousands of followers on station B.
His fan attention is about 200,000 on Toutiao. His self-media official account has so many fans that he can monetize the traffic.
When he was bored, this guy checked his self-media account. When his phone buzzed, he couldn't help but open it and take a look at the updates he had just posted. He saw that fans had already left messages.
Shanquanshui 12342: Support domestic high-quality products! Support Coastline Company! Support the dean!
Brother Xiong talked about hot spots: forwarded
Happy Life 3756: Another national brand that we can be proud of, keep up the hard work!
Monk Mountain Story: Just like our motherland, it has grown from scratch, from weak to strong. I feel really proud when I think of the press conference that day!
I'll roll my eyes at you: Nonsense, it's true that you started from scratch, but how did you go from weak to strong? It was obvious that you were at your peak when you debuted [Manual Funny] // The Story of Monk Mountain...
Story of Monk Mountain:o_o,//roll your eyes...
…
Cheng Yangze has basically opened PHC offline retail stores in benchmark shopping malls in first- and second-tier cities. On the one hand, these shopping malls are the work of outstanding domestic commercial real estate developers. Although the land rent is very expensive, it must be done this way. The money is
It must be smashed.
It is characterized by large traffic, good area, and high consumption level. On the other hand, the unique design and social business philosophy of PHC retail stores drive the flow of people, which is also what these shopping centers need. It can be said that they complement each other.
Ever since Cheng Yangze led the team to build the first PHC offline retail store, which was the flagship store in Shangdu, he tried to build the retail store into a space where services, products, social interaction and experience are combined.
The Shangdu flagship store covers an area of more than 2,000 square meters, creating a simple, comfortable and stress-free in-store shopping experience. Judging from the design of the Shangdu flagship store, the simple and transparent design is the main feature, which is what Apple has opened
Since Angela Ahrendts took over Apple's retail business, she has successively subverted the conventions of the traditional retail industry.
Later, many mobile phone manufacturers including Huawei, Xiaomi, Vivo, etc. followed suit, and in a sense, it became an unwritten standard in the industry.
Phc offline stores have also adopted this standard, otherwise Cheng Yangze would not have been able to develop the offline retail layout so rapidly.
The PHC flagship store in Shangdu uses a large area of high-quality glass material. It has lost the display window and the long open table filled with products in the mobile phone experience store. There are only a few sets of exhibits and more simple tables and chairs.
It's more like a store than a high-quality social club.
Because as long as you enter the PHC store, you can experience the PHC holographic operation at any time, inviting people to try it anytime and anywhere.
Basements that have been neglected by the traditional retail industry can also be converted into offline sales stores. Just put the glowing Shoreline Company logo in a glass cover and set it up on the ground. When people see this sign, they will know that there is a PHC offline store here.
Retail store.
Offline retail led by Cheng Yangze replaced traditional repair points and built the PHC store into a space that combines services, products, social interaction and experience.
Offline retail stores are the best channel for users to experience phc products. Although the country's powerful logistics system and e-commerce have made online shopping extremely developed, physical stores can help phc maintain the image of after-sales, in-store services, and even packaging.
What's interesting is that the employees in the PHC store are basically handsome men and beautiful women. The appearance of the employees Cheng Yangze wants to recruit is one of the core indicators. It can even be said that salesmanship and eloquence are not among the core assessment indicators.
Good looks and offline social skills are the two main core assessment indicators set by Cheng Yangze, and he perfectly implements his marketing ideas.
As expected, industries with many beauties will never go out of style. Of course, retail store employees who face consumers mainly look at their appearance and offline social skills, while middle management looks at another set of indicators, mainly looking at their appearance.
Management ability or leadership.
In order to hire young and energetic handsome men and beautiful women to work in the store, Cheng Yangze simply and crudely used high salary. The salary for retail store employees is a basic salary of 7,000 + commission + bonus + welfare guarantee. In one year, he can earn 250,000 to 300,000 yuan.
Its total pre-tax income far exceeds that of its peers.
Not only the salary is high, but the key is that the work is easy, and the job is to interact socially with users.
As time passed day by day, May 15th finally arrived. Early that morning, the consumers who had been queuing in front of the store for five consecutive days were all in high spirits.
