Chapter 350: If it doesn't open for two months, it's more than two years to open
Coastline Company has experienced various changes and major events this year, especially after the 2.0 theme conference. This electronic product has not been launched yet, but it has captured the hearts of high-end electronic product enthusiasts around the world just after it was announced. After the 2.0 conference, it has always been
One of the focuses of attention of coastline fans and consumers in foreign forums.
As a fan of Coastline, David Shit Danny wrote a long letter to Coastline on the reddit forum based on his enthusiasm for phc. After the post was posted, he gained more and more support and resonance from fans.
In just two days, it received more than 39,000 positive reviews and a record-breaking 88 silver, 98 gold, and 42 platinum reddit coins.
It's hard to imagine any company hiring a 300-pound fat uncle Stan to do marketing.
However, Stannie has been very annoyed recently. Ever since an electronic product called PHC was born on the other side of the earth, he has no interest in electronic products such as VR.
But what's even more painful is that when you fall in love with a product but can't get it, it's almost torturous and drives you crazy. This incident once affected Stanley's marketing work.
Back home, Stannie took out the ringing phone and yelled angrily before answering: "Damn it, I swear I will never consume any Coastline Company products in my life, and I will turn from a fan to a black fan."
...hello?”
When the call was answered, the angry Stan suddenly made a 180-degree turn and said "hello" gently to the phone. His face was filled with a sweet smile, and his mood swings could easily switch from two extremes.
, fully demonstrates the demeanor of a marketing genius. His boss is not stupid. He is definitely a marketing genius.
"It's me, David."
"List?"
"I'm calling you from a public phone at the airport. I've heard a long time ago that you like it very much. I'm just going back to China this time. I heard that 2.0 is about to be launched. Do you want me to buy one for you?" on the phone.
Such a word came.
David Stanley was stunned for a moment, then nodded excitedly and said: "Yes, yes, Chen, you are a Chinese student, you can buy it, then please, please be sure to buy a set for me, it is 2.0, not 1.0,
Please don’t forget it.”
"Haha, yes, I'll go back to school in about a week, but it's very expensive. If the customs tax is deducted, you have to pay in advance." There was laughter on the phone.
"Oowoos!"
After hanging up the phone, Stannie immediately felt as happy as a 200-pound fat man. No, in fact, he weighed more than 200 pounds.
Putting the phone aside, he turned on the jukebox in the room, "24k-magic" by Martian Brother started playing, and Danny Shit walked toward the refrigerator while twisting his 350-pound butt.
Well, maybe this is because people feel refreshed during happy events.
He took out a box of oatmeal from the refrigerator and tore it into a bowl. Stannie smelled it and couldn't help but said: "______(fill in the blank)"
…
On the other side, Charlie Jones, with the support of Goldman Sachs Capital, Paopao Company made an epic super order, and nearly 2 million sets of PHC were settled in Hong Kong.
The real money is in place and the goods are in place.
Batches of goods are either transported by sea, air, or from the railway network that runs through Eurasia to overseas locations. As for whether they will be detained and how they are delivered to local consumers, this is not the business of Coastline Company.
.
Coastline Company gave them four months. After four months, the purchase restrictions will be fully lifted. In other words, this batch of goods must be sold as soon as possible and within the time limit.
Fortunately, as a brand-new electronic product, PHC is a unique product in the global market. The market size is extremely huge. Naturally, the 2.0 purchase limit cannot completely block the flow of this product overseas, but it will only be a trickle. Once the purchase limit is lifted,
, 2.0 products will flood into the black market in various overseas regions on a large scale.
However, these are not what Coastline Company cares about. The inventory has been removed, and more than 90 billion has been put in place.
…
On May 15, it was officially launched in the Greater China market, the only market with complete sales channels.
Speaking of which, the American beat up "Xiao Han" during this period also made Coastline Company very unhappy. In addition to the expansion of csac international members being stuck, it also took away a lot of popularity. For this reason, the budget for publicity and distribution was not enough.
Without overspending, according to statistics, we spent at least 700 million more.
Although the product is excellent enough and there is no need to worry about lack of sales, Coral Island Technology does not skimp on publicity expenditures.
No matter how good a product is, marketing is an essential part.
As early as five days ago, major first-tier cities were already occupied by advertisements of "The Pearl Tower", the landmark building of commercial capitals, bulletin boards, subways, buses, commercial streets, and any place with a large flow of people were all occupied by "'s advertisements".
Online advertising is also in full swing.
Coastline's global business is in a "dormant period", but on the day of listing, the advertising campaign was not limited to Greater China, but looked to the world.
Cheng Yangze is a marketing master in his own right, and marketing is his strong point, but companies with mediocre marketing methods really can't handle it. Lao Cheng is someone who dares to spend all the budget you dare to give him, and even asks for an increase.
At this moment in the night of the Western Hemisphere, Times Square in New York City is completely occupied by advertisements. Although the products cannot be sold in North America, Coral Island Technology's advertisements are flying high, which makes North American consumers extremely uncomfortable.
.
Not only that, 2.0 is only sold in Greater China, but it can be widely publicized around the world, which is equivalent to indirectly telling the world that even if Coastline Company’s global business is still dormant, its confidence and determination to return to global business is imperative.
.
…
Shangdu flagship store.
The queue was already full as early as a week ago. After two months of closure, the offline store finally opened its doors again today.
In fact, major offline stores did not really close their doors just because the products were discontinued, and then all employees took two months off to do nothing.
The offline retail store was built by Cheng Yangze and became an offline social place. After the product was announced to be discontinued, it just stopped selling the products. It was still open every day, and even though it had not sold products for two months, its popularity was still there.
Didn't drop much.
At nine o'clock, the flagship store opened on time, and dozens of young, handsome, and beautiful employees were eye-catching.
No wonder we can maintain the popularity of offline stores without selling products. There are such a group of young and beautiful ladies chatting with handsome guys every day.
It seems that quite a few customers have found male and female tickets here.
"Hey, beauty, give me three sets of 2.0."
"Sorry, each customer can only sell one set."
"What? What's going on? You're not allowed to buy it after spending money?"
"He is such a handsome guy, because 2.0 is built using a new nationally produced production line system, and the production capacity is insufficient..."
"Excuse me, I don't think the problem is insufficient production capacity, but Boss Ye's expansion."
"Well……"
"Haha, I'm just kidding, okay, let's do it then."
"Okay, handsome guy, please show me your ID card."
"ID card? I don't think I have it with me. Can I scan my face?"
"Handsome, you are always the first in line, how could you not know the purchase requirements?"
"I'm just asking, here, here's your ID card... By the way, beauty, what's your WeChat ID?"
