After Ye Hua watched this advertising video, he found that the major scenes had two meanings: one was to "solve current problems" and the other was to "create a better future."
"Don't talk about beauty but make people feel beautiful, don't talk about high-end but make people feel high-end, don't talk about exquisiteness but make people feel exquisite, don't talk about fashion but make people feel fashionable. This is the expressive power that advertising should have." Ye Hua
With this review, it is obvious that I am satisfied with this advertisement.
After hearing such comments, Li Qing couldn't help but breathed a sigh of relief and gained confidence. He couldn't help but smile and said: "I think the greater the advertisement, the better it is at communicating. Whether a brand's information can be transmitted smoothly depends on the brand's confidence in its own resources.
comprehensive sorting capabilities, as well as the production and communication capabilities of the cooperative media.”
Li Qing knew that this was also a test of himself.
Ye Hua nodded and stared at the repeatedly played short video, "Using the advertising appeal as the starting point, the opposing factors are combined and clearly expressed, and finally a form of beauty is presented from the complementary statements of the copywriting. There is contrast.
, it is prominent and easy to remember, and it will also arouse the audience's aesthetic pleasure and leave a deep impression on the audience. From this point of view, the expression and delivery of its characteristics in the advertising of Life Ray are pretty good, then
That's it, let it go when the time comes."
"Okay, Chairman, I'll leave first, you're busy."
…
As soon as the vacation is over, employees who have been idle for five or six days finally get back to work.
On October 11th, Coastline Group Corporation quietly updated the homepage of its official website. The latest news attracted widespread attention from the media and the outside world.
This news is the official announcement of Coastline Group to establish a new subsidiary, Life Ray.
And three days later, on the 15th, the "Light of Life" brand launch will be officially held.
This news was only published on the official website of Coastline, but it was quickly reprinted and reported by major media outlets. This is a big company, which fully proves the influence of Coastline Group.
On the 12th, a promotional video was released on the official website, which directly pushed the news of "Light of Life" to the front pages of major media, and it became a real-time hot search list that day.
The biggest information that the promotional video reveals to the outside world, or the information that deserves the most attention is...
Wireless power transmission!
On that day, not only the "ray of life" became the focus of attention, but also the inventor Nikola Tesla more than a hundred years ago suddenly became popular with "Tesla Wireless Power Transmission"
Real-time hot searches for keywords.
It shocked the global technology circle and even caused a huge sensation in the scientific community. As soon as the National Day holiday was over, Coastline Company released such a super shocking news, and people on the Internet were hotly discussing it.
"Life Ray...what a strange name!"
"I originally thought Coastline was going to enter the field of life sciences, but I didn't expect it would be in the field of ICT. The name is too fancy."
"The advertising video of Life Ray is really awesome. In terms of brand image, Coastline can be said to have completely got rid of the inherent image of 'Made in China' and has taken up the banner of 'Created in China'. No one will refute it, right?"
"Speaking of which, in addition to focusing on quality and technology, Coastline Company has also put a lot of effort into marketing and advertising. The most representative ones are press conferences and overseas advertising. The most powerful manifestation is that there is no budget for publicity and distribution.
Stingy."
"In normal operation, Coastline Company is a global multinational technology giant. It has been based on the global market since its establishment. In order to let foreigners accept this Chinese brand, Coastline has always taken the high-end route, and the products it makes seem to be only high-end.
Already."
"Yes, even if last year's global business was jointly blocked and Coastline's products could not provide services, it doesn't matter. It didn't say it couldn't be advertised, so just do it. Large advertisements for Coastline's products can be seen everywhere in major overseas airports.
, and even spent huge sums of money to sponsor FIFA and many famous teams. It can be seen that Coastline, in addition to technology, also attaches great importance to the long-term marketing strategic layout of the brand."
"I remember Cheng Yangze, a well-known CEO of Coastline Company, once said: Coastline's brand goal is to become the world's leading iconic top technology brand. This is not just a simple ranking on the brand index. How much is the value of Coastline's brand?
Coming?"
"According to the complete list of the top 100 Forbes World's Most Valuable Brands in 2022, in the latest list... Wucao! actually ranked first? Oh my god! Its brand value and revenue reached US$198.2 billion and US$175.8 billion respectively.
Champion, take down Google!"
"The top ten companies in this Forbes Global Brand List are: Coastline, Google, Microsoft, Apple, Facebook, Amazon, Coca-Cola, Disney, AT&T, and McDonald's."
"As a Chinese, I decided to expand here first."
"Nine American companies, coastline fear, brand limited edition [manual funny]"
"The companies in the United States are still great. Coastline alone...other domestic companies have to keep up."
"I'm very excited to see this latest list. It's a Chinese technology company that topped the list, but I have to say that the American empire is really strong."
"Shoreline: It's okay, I can hit nine."
"It's true that Coastline has achieved 96% of global brand recognition in less than four years. Moreover, despite suffering a global ban last year, it lost no less than 100 billion U.S. dollars in revenue, but it still managed to gain 175.8 billion U.S. dollars in revenue.
, next year’s data is simply unimaginable.”
…
Amid the heated discussion, as October 15th came, many eyes in the industry suddenly focused on this company again.
…
The Johns Hopkins University Applied Physics Laboratory (APL) is a non-profit university-affiliated research center in Maryland, USA.
It is worth mentioning that the APL Laboratory is a technical research and development unit of Hopkins University, not an academic unit. Its number of employees has reached 5,000. This laboratory is the cradle of training modern physics talents in the United States and is famous in the world.
Very famous all over the world.
"Professor, you would never have thought that the Chinese on the other side of the Pacific are already launching hardware electronic products based on terahertz technology!" A young graduate student rushed into the room of Dr. Grayson Snow, the leader of terahertz technology research.
When he was about to get angry at the young graduate student who came in without knocking and interrupted his thoughts, he quickly reacted and stared at the young graduate student doubtfully: "Wait a minute, Alvin, what did you just say? Say it again.