Chapter 490: Cowardice is not the main reason, the opponent is too strong is the main reason
Ye Hua was so strict that he even refused to tell the price of the holographic bracelet. He didn't expect to get any information, but he didn't expect to find such shocking information.
He said he didn't know anything, but he sent such important news.
Ye Hua: "Haha, you can guess for yourself, that's it. Treat me to dinner when you have time, and also say hello to Mr. Ren for me."
After the communication ended, Yu Chengdong muttered, shouldn't the correct statement be "I'll treat you to dinner when I have time"?
This guy…
But this is not the point. The point is the information Ye Hua revealed to him.
"What kind of terminal must be equipped with 6G communication? Could it be..." Yu Chengdong thought about it and suddenly his eyes narrowed. He immediately left the office and went to Mr. Ren to discuss this. This is a big matter, even a top priority for Huawei's future.
Yu Dazui heard the meaning from Ye Hua's mouth. If the team couldn't lead the team and his teammates couldn't keep up with him, then he would be the only one to do it.
If it had been said by someone else, Yu Dazui would have just laughed and said "I wish you good luck" to the other person. But these words were said by Ye Hua, and their weight was not as heavy as usual.
Yu Dazui was convinced from the bottom of his heart that Coastline Group or Ye Hua had built such a huge business and technology empire within five years, and that when they entered a field, they defeated the king in that field.
It’s really Zhu Xian!
The communications business is the foundation of Huawei's life. If the mobile phone business is defeated, it will not hurt Huawei. If Coastline Group enters the communications field, Huawei's foundation may be shaken.
…
Ten days later.
North America, Apple headquarters.
CEO Tim Cook and 16 senior executives gathered together. Cook had his hands intertwined and remained motionless, listening to the discussions of the senior executives without saying a word.
The focus of the topic is Coastline Group.
In fact, when Coastline Technology first emerged and its holographic technology amazed the world, Apple paid close attention to it.
Come to think of it, as long as you are in the technology world, it is impossible not to pay attention to it.
With the listing of PHC, the global PC business suffered an unprecedented impact, causing an avalanche of decline in the already declining PC industry. The ones most affected at that time were PC hardware suppliers and a super giant, Microsoft.
Microsoft's Windows business has completely gone out of business, and other PC businesses have also been affected to varying degrees. However, Microsoft has recently become popular in the field of cloud services. This field is currently in a four-way competition for hegemony, Microsoft, Amazon
, Google and Alibaba.
Today, Microsoft's market value remains as high as $780 billion, and the pain caused by the impact of Shoreline Group's PHC business has been recovered.
In fact, the decline of the PC business did not have much substantial impact on Apple at the time. After all, Apple's PC business accounted for only a negligible amount in the giant.
But even so, Apple at that time had already listed Coastline Group as a potential competitor, and the threat was huge.
But then again, in today's technology world, who wouldn't tremble when they see Coastline Group?
Recently, we received definite news that Coastline Group is going to enter smart mobile terminals. The Wall Street Journal quoted Morgan's pessimistic analysis. Apple's stock plummeted by 12% in response, and its current market value is only US$481 billion.
Compared with its trillion-dollar market value back then, Apple's current market value has shrunk by more than half.
Shoreline Group dropped Apple from a market value of one trillion US dollars, followed by the violent intrusion of Huawei terminals, which conservatively estimated to have wiped out Apple's market value of US$200 billion.
In the conference room at this moment, Johannes Roggi, senior vice president of Apple's hardware department, said: "News has come from the other side of the ocean. Coastline Group has officially announced its entry into global smart mobile terminals and will hold a new product launch conference on May 10. On the 15th of that month
It will be available for sale on the same day.”
Once the official announcement was made, the news that had recently been speculated about entering the smart terminal was confirmed. It was the announcement of this news that directly caused Apple's stock price to plummet.
Tim Cook said in a deep voice: "Coastline's new product, what are the specific parameters and details?"
Johannes Rogi continued: "From the information we have, it is a recognized holographic mobile terminal. The core technology is their old holographic technology. Further data parameters are not known."
"Huawei not only announced that it would completely reject the business plan for terminal sales before last month, but also began to cut off its terminal department on a large scale."
"What did you say?" This news is absolutely bad news for Tim Cook. The current biggest competitor of iPhone is Huawei terminal, which has brought unprecedented pressure to Apple's iPhone business in the past three years.
Huawei Terminal has been attacking cities all the way in the past few years, and its momentum is booming. It can be said that it is at the peak of its power. Suddenly it calls for money and withdraws its troops. Not only does it no longer attack, it even abandons the market it has occupied.
According to normal logical thinking, this is beneficial to the iPhone, at least it can relieve your breath.
But the bad is here!
As the saying goes, when things go wrong, there must be a monster!
"Huawei must have obtained some accurate internal information!" Tim Cook said with certainty: "The large-scale ebb of Huawei terminals must be closely related to the new products of Coastline Group. The two companies have maintained close ties.
partnership.”
"You mean, the people at Huawei have concluded that their products are simply unable to compete with the smart terminals that are about to be launched on the coast, so they have simply given up the idea of competing?" Johannes Rogi said in a shocked tone.
The 16 executives present saw Tim Cook nodding with a wry smile and obviously agreed with this statement.
Everyone was silent, and a deep sense of powerlessness arose spontaneously.
Huawei terminals are regarded by them as the biggest threat to the iPhone, but such a competitor, which they regard as their formidable enemy, actually chooses to admit defeat directly, even avoiding market competition.
Undoubtedly, it proves the power of Coastline Group’s holographic smart terminals from the side. Huawei terminals are like this, but what about iPhones?
After everyone remained silent for a long time, Tim Cook finally broke the atmosphere.
"Prepared with both hands, I decided to reorganize the company's management and re-adjust the priorities in the services, artificial intelligence, hardware and retail sectors to reduce the company's dependence on iPhone sales, with the goal of shifting the company's growth engine to services and potential
The technological aspect of change.”
"This change has started very early, including high-level external hiring, internal executive departures, significant promotions and corresponding reorganizations, etc. Even our ordinary employees are not accustomed to frequent management personnel changes.
These new changes have caused Apple to shelve several projects, but now we have to be more thorough, and we don’t have much time!”
This is the only way to do it. It's not that Apple is scared, but that its opponents are too powerful.
