Chapter 495: The new product launch, once again attracting attention
In addition to some creative hard-core live-action advertisements and video creative advertisements, natural and traditional publicity methods have not been ignored. The overseas spokesperson of the holographic bracelet is football superstar Cristiano Ronaldo. Speaking of football superstars, Cheng Yangze once had an even more extreme one.
My idea is to find an international football club to acquire and then keep it.
In addition to sports stars, there are naturally Hollywood stars in the entertainment industry, such as Charlize Theron, Scarlett Johansson, commonly known as the "widow sister", and in the singing industry, there is also a popular overseas female singer, Ariana Grande, known as the "A sister"
, veteran superstar Justin Timberlake.
Of course, there is also Justin Bieber. This guy became famous at a young age, but then his character was criticized and he was banned from performing in China. This wave of domestic "blocking" also caused him to make a lot less money, but he is indeed very popular overseas.
High, and there are still many fans in China.
For Cheng Yangze, the helmsman, it doesn’t matter, as long as it can bring business benefits.
As the saying goes, the aroma of wine is also afraid of the depth of the alley. No matter how good the product is, people must know it. If they don't know, it will be useless even if it is good.
There are definitely overseas spokespersons from China. Sports stars include table tennis star Ma Long, movie stars include Zhao Liying, and popular superstar Wu Jing.
In addition to the spokespersons, major TV stations also did not let go. What is called "fire coverage"? The RMB 7.5 billion advertising budget is not covered by the budget.
These contracts have been negotiated and signed with major spokespersons or TV stations in April, but the videos and products of each spokesperson have not been shown. The endorsement advertising video has actually been filmed, but it still has to be released.
The new product will be announced after the launch.
And just the announcement of the list of domestic and overseas spokespersons for this series made netizens unable to sit still.
It is worth mentioning that this is not an official announcement, but an "accidental" leak of the news. An "omnipotent" netizen did not know where he got the internal information and broke it on the Internet, causing heated discussions.
Actually, they are all marketing routines. Although this kind of marketing method is used in the street, it just works. It has been tried and tested, so of course it should be used. What is unexpected is not unexpected. This is basically intentional. Anyway, netizens are so powerful.
The so-called internal information was exposed on the Internet, and netizens were also talking about it.
"Sure, I'll spend 7.5 billion on advertising for a new product?"
"All the gods have gathered, Niubi!"
"Boss Ye, you are really going too far. Let me tell you, if you have money, you can do whatever you want? Huh?"
"7.5 billion is really too much. Blue and Green Factory's annual advertising investment is only over 2 billion. [Friends' eyes gradually become cold, and they become emotional and murderous.jpeg]"
"Haha, it's really too much. What does this look like?"
"Like a seaweed, seaweed, seaweed, seaweed blowing in the wind."
"Is that Xiu'er upstairs? Why can your comments have voice effects? Ye Shi An'an."
"Hey, another one with a suffix? Are you still hanging around here? Let me introduce to you, this is wearing a suffix all day long and making me want to be famous. gif."
"Come to An'an and drink this bowl of dung, Shi La Lei.gif."
"If you add a suffix to your comments, do you think you are a great writer? Do you know that those who give you great writing are dead people with suffixes? .gif?"
"Are you the wild history diary? What kind of bullshit wild history are you writing?.gif"
"You guys, you don't have any money, but you have a bunch of pictures...keep them.gif Yi Gangqiang."
"Gou Shi, with the suffix .gif!"
"I'm sorry, too. Everyone in the headlines is talented."
"When I pulled it to the comment area, I gradually forgot about the topic of the article. The content became more and more distant, and I laughed like a pig being killed..."
…
With overwhelming publicity and advertising, Coastline Group finally regained its popularity in May, turning the world's attention from General Electric GE, which "has returned to the front line", to Coastline Technology.
In May this year, most netizens are destined to eat melons from the coastline.
In May, "full coverage" publicity began, successfully drawing the public's attention to the new product, and the public launched a publicity offensive on the coastline.
What netizens felt through the screen was the atmosphere of krypton gold overflowing the screen.
The whole screen was filled with the bragging from Boss Ye Chi Guoguo: I am rich, very rich, super rich, so I can do whatever I want.
You can play hardcore games, but you are still a money player, and you can't afford to offend them.
But what makes people feel as uncomfortable as a cat scratching an itch is that Coastline has made such a vigorous campaign without announcing the details of the product. The information currently known to everyone is the smart mobile holographic terminal recognized by the media. The easy-to-understand description is the holographic version of the smart phone.
cell phone.
This is the only reliable news about the new product at present, but just this has already made electronic product enthusiasts excited.
A holographic version of a smartphone?
The official didn’t even announce the product’s shadow?
It doesn’t matter, the almighty melon-eating netizens have transformed into chickens and lions to design. There is still a final countdown to the official new product launch conference of Coastline, and many “copycat” products have appeared on the Internet.
Not to mention, the experts in the private sector try to force the official to death with their colleagues. The design drawings of some products are still very cool, but they are of no use [teddy bear-style stall.gif].
…
As time went by, the day of Coastline’s new product launch finally arrived on May 15. After more than half a month of overwhelming marketing promotions, consumers’ expectations reached its peak.
If Coastline Group's new product launch was hosted by other members of the company, there might not be such strong expectations, but what Ye Hua hosted represented Coastline's real flagship product.
On the day of the press conference, domestic and foreign media organizations sent reporters to the press conference at the headquarters of Coastline Company to report on it, including "BBC", "Times", "N" and many other mainstream European and American media.
In the morning, the press conference was about to begin. All media guests stepped on the red carpet and entered a building dedicated to large-scale events on Sangzhou Island. The press conference was held in the lobby on the first floor, which can accommodate nearly five people.
A hall of thousands of people.
At today's grand event, a total of 4,780 people came to the event, including people from the media, industry insiders or other guests, as well as a group of die-hard fans who were invited as usual.
At this moment, the press conference was filled with low and noisy discussions, and people were signing in one after another, but more than 90% of the people had already entered the venue.
"Mr. Yu is here?"
"Damn it, you're really a big mouth!"
"Haha, are you here to spy on the enemy?"
The sharp-eyed fans at the scene were quite excited when they saw "Yu Da Zui" coming to the scene and whispered to each other. Many media reporters found out and locked their cameras on Yu Chengdong before the press conference started.
Reporters on the scene were also communicating.
"The current rotating chairman of Huawei has come to support us. Doesn't it mean that Coastline Terminal and Huawei Terminal are competitors?"
"Yu Dazui seems to be in a good mood, not as reported by the media."
"Nonsense, it is inevitable for companies to compete with each other if they achieve such a large scale. Online rumors say that the coastline terminals use Huawei's 5G communications. A giant of this size must be
It’s perfectly normal to have competition and cooperation.”
At about 10 o'clock in the morning, the press conference officially began, and the noisy discussions in the audience gradually quieted down, and the media at the scene also focused their cameras on the stage in the hall.
Under the spotlight, we finally saw the legendary founder of Coastline slowly step onto the stage behind the scenes, and once again appeared as the host of a new product launch conference.
On the stage, Ye Hua faced the audience: "Coastline, let science fiction become reality. Good morning, thank you all for coming to support..."
