Chapter 096: Fame, fortune, fame and fortune, fame comes first, and profit will follow
When reporting, many media like to define Coastline Company as an emerging hardware giant in the IT industry. Although Coastline's size and scale cannot yet be called a "giant", it is not worth mentioning with the well-known technology giants in the world.
, but no one denies the word "giant" when used on Coastline Company.
Nothing else, because Coastline Company's potential as a giant is so amazing that it even possesses the characteristics of an oligarch. If we regard it as an Internet technology company in a broad sense and only use profits as a reference, it is a veritable giant, second only to BAT.
Not only does the outside world generally regard Coastline as a hardware giant in the IT industry, but Ye Hua also claims that Coastline is a hardware company, but in fact so far it has only done things that are "not doing its job properly".
From the current point of view, Coastline is definitely not a hardware company, but an electronic design software giant worthy of its name. It is playing in the software industry. Although Coastline currently provides holographic projectors to the global film industry, it actually has almost no production of its own.
and develop any set of hardware equipment.
To put it simply, it means assembling goods. Coastline Company's initial operation model is very similar to that of a domestic company, namely "Rebus" Xiaomi Technology.
But the biggest difference between Coastline and Coastline is that Coastline Company has mastered a unique secret, that is, it has mastered the truly unique core technology software industry.
So if we define the current Coastline Company, it should be an electronic design software giant.
In fact, few people know that although hardware, led by chips, is extremely important, electronic design software is even more important. If electronic design software is deactivated, no matter how many chips or advanced chips there are, they will be nothing more.
It’s just silica, and that’s the power of electronic software.
Today, electronic technology products, software and hardware are naturally indispensable, but there is no doubt that software is more popular. Referring to the market value of Microsoft Technology, IBM, and Intel, the former currently has a market value of US$870 billion, while the latter two are only US$150 billion.
Coastline Company relies on a bunch of assembled goods and corresponding auxiliary software to sell sky-high holographic movie projection equipment. The cost is only tens of thousands of yuan, and it is still handed over to the foundry to complete the production.
Therefore, Shoreline Company is strictly a company that sells software. Others take a set of holographic hardware equipment and try to crack it, but even if they know the principle, it is of no use. Without the core software to drive it, it is just a pile of scrap metal.
It's just silica. An inappropriate analogy is like today, almost everyone knows the explosion principles of atomic bombs and hydrogen bombs, but they just can't build one.
It is worth mentioning that since Coastline Company became popular, the company's data center and network have been attacked all the time, although it is of no use.
In fact, even if it is broken through, the core data cannot be stolen. The real core things are firmly grasped by Ye Hua.
There is no doubt that the holographic operating system and AI project that Ye Hua organized and the team at Shoreline Company are secretly developing this time are still software modules.
…
Speaking of the acquisition of Cripton Future Media, Ye Hua had just flown back to China after completing the merger, and the facts of the merger were officially announced to the public.
As soon as the news came out, the industry was a little confused about Coastline's wave of mergers and acquisitions. It was very puzzling. Why did it spend more than 500 million US dollars to acquire a company like Cripton Future Media?
However, some analysts in the industry quickly thought of this when they thought of Coastline's signature product, holographic technology.
But the problem comes again. The profitability of Cripton's future media is just that. The flagship product is undoubtedly Hatsune Miku, the super popular virtual idol. Even though it is widely popular around the world, it is a fact that has to be admitted.
That is, the benefits it can bring are not at the same level as this merger and acquisition.
It is not unreasonable that Cripton Future Media has been around for more than 20 years, but its market value has not exceeded US$1 billion. Their profit model is not many. They mainly make money from virtual concerts, virtual tickets, and related peripheral products.
It is worth mentioning that this is true for both success and failure. The open community made Cripton give up this area of profit, including sound production, and open the image of Hatsune Miku to users for free. In fact, most of the content
All come from the users themselves, which is the price of gaining community.
But what makes Cripton a little embarrassed is that the community traffic cannot bring him any cash, because the traffic is transferred to such domestic "bilibili website", Japan's "niconico animation website", and the world's largest
Go to the video website YouTube and other video websites.
The popularity has been built up, but users have shared their works on major video websites, and this community has also properly "sent warmth" everywhere.
Hiroyuki Ito also knows this. If you create a closed-loop community and build your own website so that users cannot share with those big websites, then it will be impossible to achieve today's popularity. And with today's popularity, Cripton itself is not the largest
winner.
In addition to selling the Hatsune Miku series software "vocaloid", other profitable projects include peripherals, games, singles/albums, and virtual concerts. They are barely living a small life. It seems that there is a lot of business, but the profitability is worrying.
However, this cute girl with twin ponytails has quite a lot of "business development". She has accepted various advertising endorsements, such as Google Chrome and luxury goods endorsements.
But compared to those big entertainment IPs that are also world-renowned, Hatsune Miku's profitability is simply inferior.
For example, among the top ten revenue-generating entertainment IPs in the world, even the well-known phenomenal IPs such as "Marvel" and "Dragon Ball" are outnumbered by other monster-level IPs in terms of revenue-generating ability, and can only be ranked at the bottom.
Among the top5
The first is Mario, the plumber with a mushroom on his head. The total sales of various series of games exceeded 300 million, bringing in revenue of 27.1 billion US dollars, and ranked among the top five;
Mickey Mouse, as a popular IP under "Dibaobao", has appeared as early as 1928. Everyone from 50-year-old uncles to 5-year-old children should know it. From animation to peripherals, Mickey Mouse has become Disney's most popular IP.
Ranked fourth with revenue of $35.7 billion;
How famous is the IP "Star Wars"? Its status and status in the eyes of the American people is just like the Chinese based on "Journey to the West". So far, it has made 437 US dollars in revenue, ranking among the top three;
"Hello-kitty" is a classic little book cartoon character that has gone through two generations of designers. After all, pink is the "true color of life". This classic IP has generated US$50.3 billion in revenue, ranking second;
The most profitable entertainment IP in the world so far is the 100,000-volt Pikachu. Pokemon is a series of games developed by Nintendo, as well as related animations and comics. Pikachu is one of the characters. It has been
Achieving economic income of US$60.7 billion and firmly ranking first.
In the face of these real super big entertainment IPs that attract money, the brand Hatsune Miku is not old even after more than 20 years, but its total revenue is only 300 million U.S. dollars. Even those super big entertainment IPs
Not even a fraction of the gain, even after accounting for inflation over the years.
There is no harm if there is no comparison. With Hatsune Miku's current popularity, popularity and influence, it stands to reason that the little cute girl's net worth should be between two and three billion US dollars.
Hatsune Miku, Cheng Ye’s open community, and Embarrassment’s open community can only be said to be in embarrassment. As the most famous virtual singer idol in the world, it can’t be said to be a failure when it has also achieved profitability.
But as the saying goes, fame and wealth come first, and the benefits will follow.
Crypt Future Media and Hiroyuki Ito have worked hard for more than 20 years to create the world's number one virtual singer, with hundreds of millions of two-dimensional fans around the world, especially in China and Japan. Only with this popularity and influence can
It is the core of Ye Hua's fancy.
What virtual idols lack is an opportunity to finally detonate their potential commercial value, and Coastline Company is enough to detonate this point and form a chemical reaction with its own products. The benefits it brings must be 1+1<2.
