151 Septwolves, 'Legend', 80 million worth and charity
On August 15, 2000, Cao Xuan officially reached an agreement with Septwolves Men's Wear.
In the next two years, he will serve as the spokesperson for Septwolves men's clothing. The fee is 5 million per year. Not only does it break the endorsement record for mainland artists, it is also the highest fee for an endorsement by a Chinese private clothing company so far.
Septwolves spent a lot of money this time. Not only did they spend 10 million to sign Cao Xuan, but they also spent tens of millions to shoot commercials and land on CCTV and many other TV stations.
They want to increase their popularity in one fell swoop and make Septwolves a first-tier clothing brand in China, and even rush into the Hong Kong, Taiwan and Asian markets.
The Seven Wolves are very ambitious, and Cao Xuan, the spokesperson, has to fully cooperate. Not only does he have to give the Seven Wolves a set of promotional pictures and two commercials, but he also agrees to have no fewer than two event sites per year.
When participating in commercial activities such as red carpets, commercial performances, and variety shows, you must wear Septwolves costumes unless you are wearing specific costumes.
Cao Xuan doesn't have any objections to this. He has already taken 10 million. He still has this kind of professional ethics.
The Seven Wolves were also very happy. After signing the contract, they directly sent someone to bring a van full of clothes to Cao Xuan. There were 50 sets in total, including T-shirts, shorts, jackets, shirts, pants, underwear, belts, shoes and other types of clothing.
And this is still the first batch. In the future, the Seven Wolves will send him a batch of new clothes every season. If there are any better new products, they will be delivered from time to time.
Let's put it this way, in the next two years, almost all of Cao Xuan's clothes will be covered by the Seven Wolves, which will save him a lot of money.
Being a celebrity is also troublesome. You have to look glamorous when going out to various occasions, and you must not wear heavy clothes, so you have to buy outfits frequently and spend a lot of money.
Last year alone, Cao Xuan spent hundreds of thousands of dollars on clothing alone. Many of these costs were rented or sponsored, otherwise the cost would have been doubled several times.
Now that he has signed the Seven Wolves, Cao Xuan no longer has to worry about this matter.
Say hello, they are more proactive than him over there. All formal dresses are designed and produced by dedicated personnel, which saves you worry and money.
After receiving sky-high endorsement fees and clothing benefits, Cao Xuan instantly forgot about Baleno, who was so passionate about him before.
Don't contact me again in the future, I'm afraid the Seven Wolves will misunderstand!
At the same time, Cao Xuan is also very concerned about the future operating conditions of the Seven Wolves, which is directly related to his interests.
The sales of Septwolves are good and the market value of revenue has increased significantly, which proves that he is worthy of being chosen as a spokesperson. Cao Xuan's commercial value will increase accordingly, and merchants will be willing to come to him for endorsement.
But if Septwolves earns very little and the sky-high endorsement fees and advertising fees are wasted, this will also have an impact on Cao Xuan's commercial value.
Therefore, Cao Xuan not only looks at the quality and price of commercial endorsements, but also considers the development of the company itself.
Otherwise, while he is speaking on behalf of the company, if the company fails, it will be considered unlucky once or twice, and no one will look for it three or four times.
Life is too hard!
Therefore, Cao Xuan hopes to achieve a win-win situation for enterprise development and his own commercial value.
For example, the DVD endorsement I accepted before is fine now, but in a few years the DVD will be gone. So when the endorsement expires next year, Cao Xuan will not renew it, no matter how much money he spends.
In the future, Cao Xuan will also try to avoid endorsements of some no-name or short-lived popular products, such as PHS, cassette players, Jianlibao, MP3, keyboard smartphones, etc.
Don’t look back and say that he was the one who killed him and be treated like Brother Cheng Long...
However, Brother Chenglong will not be bad in the future. He specializes in game endorsements, such as "Legend" and "Douluo Dalu". According to online rumors, the endorsement fee for one year is as high as 35 million, after tax.
It’s no wonder that Hong Kong and Taiwan celebrities pack endorsements, and Liu Tianxian can’t help but go down to earth. Who can’t live with money? He spends tens of millions a year, and Cao Xuan is tough enough to hold on.
Having said that, "Legend" is also online now. Cao Xuan has always wanted to cut off Hu Bo. In order to gain popularity, he may endorse this game.
Everyone shout, I am Zha Zhaxuan, if you are a brother, come and chop me down!
Of course, Cao Xuan just thought about it. In the current Internet environment, endorsing games is just waiting to be scolded. Maybe he will be the sinner who tortures a generation of teenagers.
So let alone endorsements, even for "Legend", Cao Xuan plans to operate behind the scenes.
Cao Xuan has already planned to let [Sun Venture Capital] acquire a game company, and then prepare for the game company to come forward and win the Chinese agency rights of "Legend".
After that, he tended to three options: ① operate "Legend" as an agent by himself, ② operate it for Penguin, and ③ cooperate with Shanda.
The first one is that Cao Xuan is afraid that he has messed up. The second one is that Penguin has no relevant experience, and Penguin is currently focusing on instant messaging and Mobile Dreamnet. Cao Xuan is hesitant whether "Legend" will lead Penguin astray.
.
The third item is what Cao Xuan is most excited about.
After all, Chen Tianqiao in the original time and space can successfully create a game myth. There are ready-made examples, which is safer than Cao Xuan's own chaos.
When it comes to unfamiliar areas, Cao Xuan still likes to lie back and watch by himself and let others help him make money.
After all, the peak of the game "Legend" is too short-lived. Cao Xuan's main purpose is to make quick money.
With enough cash, Cao Xuan can try to expand the theater chain, and by the way, buy several popular games such as "Band", "Kart Runner", "Cross Fire", "Dungeon Fighter", etc., and then sell them to Penguin as an agent
operations.
As long as this link is completed, Cao Xuan will have several more cash cows under his command, and he will no longer have to be embarrassed to demolish the west wall and mend the east wall.
………
Cao Xuan was holding back a big deal worth hundreds of millions, but the outside world was also shocked by his big contract worth tens of millions.
These days, the ability of celebrities to make money is actually limited, especially in the mainland, where the income of artists is dwarfed by Hong Kong and Taiwan.
Many of the top names in the industry only earn millions in endorsement fees. Add in various company and other dividends, and you can count the number of people who earn more than 5 million a year.
At this time, Cao Xuan revealed a multi-million contract, which blinded countless people in the entertainment industry in 2000.
In fact, this matter can be regarded as a trick played by the Seven Wolves on Cao Xuan. Cao Xuan naturally wanted to make a fortune quietly, but the Seven Wolves wanted to make headlines with sky-high endorsements.
Facts have proved that the Seven Wolves succeeded, but Cao Xuan was roasted on the fire.
The group of reporters began to frantically dig into Cao Xuan's various assets and create a myth of wealth in the entertainment industry.
Penguin, Stars, and Flying on the Grass were all hit, and Cao Xuan's "Young Bao Qingtian" and "Journey to the West" were also released.
Fortunately, Penguin's shares are kept confidential. The reporter only found out that Cao Xuan had shares, but did not know that he was the major shareholder. In addition, the two apartments in Haidian and Tongzhou were not disclosed.
But even so, reporters put it all together and estimated Cao Xuan's net worth at 80 million.
This price must be an underestimate. After all, many things cannot be calculated these days. The reporter also made a rough guess. Cao Xuan's actual worth has more than doubled.
But even so, this report exploded.
You know, in the 2000 Mainland China Rich List compiled by Forbes not long ago, the 15th ranked person had a personal asset of only 1.5 billion.
Cao Xuan is worth 80 million. I can’t say he is the richest artist in the mainland entertainment industry, but he is definitely among the top.
What's even more frightening is that Cao Xuancai has only debuted for three years and is currently very popular. It is foreseeable that this number will continue to rise in the future.
Suddenly becoming a model of wealth in the entertainment industry, Cao Xuan suddenly had many envious, jealous, and greedy looks around him.
Apart from other things, Cao Xuan's phone has been flooded with a lot of ambiguous text messages for no reason in the past two days, and many female artists have even made public advances to him in front of the media.
Handsome, young, famous, and rich, Cao Xuan is simply a top diamond king, and he doesn't care about anyone.
Hu Jing is now guarding Cao Xuan every day, fearing that he will be seduced by some vixen. Zeng Li, who is on vacation in his hometown, is also preparing to return to Beijing early.
Cao Xuan even suspected that the two of them had secretly joined forces to defend against foreign enemies first, and then decide the outcome.
However, he really didn't care about this matter at the moment, he was busy dealing with the aftermath of this incident.
Regardless of whether this matter is big or small, Cao Xuan still takes it very seriously and hopes to reduce the negative impact as much as possible.
First, through Zhu Jiang's relationship, Cao Xuan added a few more security guards to himself, and then sent them to his parents in his hometown. He even began to think about female bodyguards to personally protect Hu Jing and Zeng Li.
There's no way around it. Rich people are the targets these days, not to mention celebrities. "Save Mr. Me" is the best example.
The second is the pressure. Under his instruction, Fengyun Studio went out to refute the evaluation of many reports and "lower" Cao Xuan's worth.
At the same time, for example, there are many foreign, Hong Kong and Taiwanese artists' high-priced endorsement news, some of which are true or false, but they are very good at sharing some of the heat with Cao Xuan.
People who eat melons have also learned that it turns out that those big-name celebrities make so much money, and Cao Xuan even earns less.
He even gave Cao Xuan a promotion invisibly. After all, Cao Xuan's income is on par with big names from overseas, Hong Kong and Taiwan, which shows that his fame and influence are similar.
Many ordinary people don't understand the difference between net worth and income, company market value and endorsement deals. Anyway, the numbers seem to be similar, so Cao Xuan is awesome.
In this entertainment industry atmosphere where "foreign monks like to chant sutras", Cao Xuan's celebrity status has successively broken through the shackles of discrimination against mainland artists, and has begun to equal or even surpass the big names in Hong Kong and Taiwan.
After the heat subsides, the last step is to do charity and give money to ensure safety.
Many people don’t understand why artists and entrepreneurs like to do charity. In fact, tax deductions aside, the biggest benefit of charity is gold plating.
I won’t go into the complicated reasons, which are too explicit. I just understand that artists make so much money relying on the country and the audience. How can they make so much money without such a big market to support them?
Therefore, after an artist makes money, not only should he share the money, but he should also give back to society.
And doing this is also of great benefit to the artist. It will be officially recognized, the people will be happy, and it will also be a very beneficial improvement to his own image.
As long as you become a model of charity, as long as it is not a matter of principle, the government will protect you and the people will watch, poking anyone in the back.
Chinese culture advocates the culture of "goodness". In ancient times, rich people also built bridges and roads, provided food to relieve the hungry, and there were various legends about meritorious deeds and good deeds becoming gods, and evildoers having eighteen levels of hell.
Being poor cares themselves, being wealthy cares the world.
You may make people jealous if you make a fortune, but if you are willing to use some of it to help the weak, people will think that you are a good person, and good people deserve to be rich.
Although part of Cao Xuan's charity work is his true intention, it also has a certain degree of utilitarianism. Bringing a charity halo will save him a lot of trouble.
He thinks this is normal and no one's money comes from the strong wind.
When doing charity, deeds do not matter, whether it is him or others, as long as it truly helps people, it does not matter if there are some other purposes behind it.
Soon, under Cao Xuan's operation, his repeated donations in the past two years to build four Hope Primary Schools began to appear in the newspapers.
The millions of real money immediately stopped the jealous and attacking voices, and the official media began to praise Cao Xuan for his good deeds.
The masses also have a very good impression of Cao Xuan, thinking that he never forgets his roots after making money, actively repays his hometown, is enthusiastic about charity, and cares for the orphans, the elderly and the weak, and is a kind and honest young man.
Cao Xuan's financial crisis was successfully overcome, which further strengthened his idea of doing charity.
It doesn't matter whether it's to ask for a name or to avoid disaster.
As his net worth continues to rise, it is inevitable that he will receive all kinds of sights and sounds. Charity is his best protection, and it can also increase the favor of the government and the public.
And Cao Xuan himself feels comfortable. Helping some people who really need help will make him feel a sense of soul sublimation.
That feeling is, to a certain extent, more fulfilling than if he had made tens of millions...
