In late February, Cao Xuan and the president of Pepsi Asia attended the signing ceremony.
That night, the photo of Cao Xuan holding a Pepsi-Cola in his left hand and extending his thumb with his right hand made headlines in many newspapers.
This also means that Cao Xuan's drinks in public places in the next three years will all be this Fat House Happy Water. However, Cao Xuan is a Pepsi fan and has no doubts about this requirement.
Pepsi yyds!
After signing the contract, Cao Xuan spent a day cooperating with PepsiCo to take various photos and leave them for the brand to promote. In addition, he will also cooperate with the filming of two commercials in the future.
One is his solo advertisement, and the other is a joint advertisement with Guo Tianwang, Wang Fei, and Chen Kelly.
There is also an advertisement. Pepsi plans to let Cao Xuan and Britney Spears, who is famous in Europe and the United States, shoot an advertisement together.
Cao Xuan is a currently popular musician in Asia, while Britney Spears is a little queen in the European and American music circles.
Both of them are top-notch singers of the new generation, and they happen to be both owned by PepsiCo. If they weren't bundled together for some hype, PepsiCo's advertising department wouldn't be able to afford their salaries.
Of course, this plan is still under preparation. Even if both Britney and Cao Xuan agree, the schedule and advertising methods must also be considered.
These three commercials are not all of them. According to the contract, Cao Xuan is guaranteed to shoot at least five commercials in the past three years. He will also try his best to cooperate with any subsequent advertising cooperation with Pepsi.
There is no way, 15 million is not that easy to get. How much money you get depends on how much effort you put in.
Moreover, Pepsi's promotion ability is very strong. Many advertisements have influence not only in Asia, but even around the world, which has many benefits for Cao Xuan.
In this Pepsi signing, neither party deliberately publicized the amount of endorsement fees.
Cao Xuan wanted to keep a low profile, and Pepsi was mainly considering other spokespersons and did not want to create any complications.
But this is a big contract after all. The number of people involved in the negotiation and operation is no less than three figures, and reporters have exhausted their efforts to dig up information, so it is difficult to keep it completely confidential.
Therefore, the approximate amount of endorsement fees was dug out.
How can I put it, after all, there are Seven Wolves foreshadowing, so this number is still within everyone's acceptance range, but this does not mean that everyone is not surprised.
What is the concept of 15 million in 2001?
The best place in the capital, you can have fun every day, you can play until you die.
If you are in poor health, you might be left with half of your 15 million when you die...
Reporters began to report on Boss Cao’s wealth myth. Cao Xuan pretended to be dead every day. In the poor areas of Fujian and Sichuan provinces, four Hope Primary Schools have quietly appeared under construction.
They are all built to a high standard and are windproof, waterproof, fireproof and earthquakeproof. The foundation under Cao Xuan sent two groups of people to supervise the construction and acceptance.
The cost of building such a primary school is definitely much higher than that of an ordinary Hope Primary School. Some people suggested that Cao Xuan was unnecessary, so Cao Xuan blocked it on the grounds of safety first.
No matter which province they are in, including the previous 6 in Shandong Province, all May 4th primary schools built by the charity foundation under Cao Xuan's name are all made of the same materials.
In addition to these three provinces, Cao Xuan also donated some money through charity funds to some hope primary schools in Sichuan, Guizhou, Yunnan, Guangxi and other southwestern provinces.
And based on the real feedback from various impoverished mountainous areas in these places, the charity foundation formulated a grand strategy to give priority to the southwest region.
To be honest, Cao Xuan’s original intention for charity was not very bright.
But looking at the photos taken by the staff from some Hope Primary Schools, looking at those children with confused eyes, sallow complexions, and shabby clothes, it’s hard not to be touched in my heart.
Even if it is to accumulate blessings for his family and himself, he is willing to help others as much as possible within his ability.
This time Cao Xuan did not deliberately promote it. To put it bluntly, if charity is mentioned all the time, it will appear fake.
If the public is discussing how much a star Cao Xuan can make money, and the limelight is not directed correctly, charity is the biggest counterattack weapon.
However, there is no relevant negative trend from the outside world, and Cao Xuan will not show it off and work quietly. If it is exposed in the future, it will be even more valuable.
………
After cooperating with PepsiCo's preliminary work, the Spring Festival Gala and the concert were all over. Cao Xuan, who had been busy for a year, finally had a small break.
It can't be considered a rest, he still has to keep an eye on the progress of "The Golden Family", he also has to be busy with the new album, and he will have to attend the promotion of "The Swordsman" soon.
But at least you don’t have to rush to catch up on your schedule, and you can arrange many things freely.
For Cao Xuan, who is often so busy that he never touches the ground, this is a rare "leisure".
I came back from get off work today and picked up Zeng Li at the Central Theater Company. When passing by a street corner, Cao Xuan put on a mask and hat and got out of the car. He sneaked into the CD seller and bought a few CDs.
"What did you buy?"
"Forbidden film."
"Pooh."
Zeng Li blushed and spat, thinking it was the short movie they had watched before.
As a result, I opened it and saw "Ultraman Leo", "Ultraman Jack", and "Ultraman Tyro".
Cao Xuan also looked pityful. "Ultraman Tiga" is currently sold very little, and many stall owners don't have it. It is a good product that even Baidu Netdisk can't see.
Now he is a little hesitant about whether to film "Armor Warrior", but he was reported and blocked later...
When he got home, Cao Xuan opened the beef he had bought in advance, cut it into pieces and blanched it, put in the ingredients, and started stewing it.
Zeng Li tinkered with cooking corn and sweet potatoes. This girl had been vegetarian since 2005 for some reason to keep in shape.
Now, under the influence of Cao Xuan, I have no intention of becoming a vegetarian temporarily, but for the sake of my figure, I don't dare to eat more high-calorie foods.
When Cao Xuan makes beef, he has to prepare a special portion of boiled beef for her, and then braise the rest for her to eat.
In comparison, Hu Jing also cares about her figure, but she is not as ruthless as Zeng Li. She can keep her mouth shut and is a solid foodie.
So I had no choice but to move my legs out of control.
Hu Jing tries her best to spend some time doing fitness and yoga every day. Coupled with many years of dance experience, Cao Xuan has personally experienced the flexibility of her body.
The taste is endless aftertaste...
After eating and drinking, talking and talking, Cao Xuan hugged Zeng Li and watched an episode of Ultraman fighting little monsters and Teacher Fan teaching bad students. After watching, he rolled on the bed.
After a fierce battle, Cao Xuan played with Zeng Damei's slightly wet hair.
"I will release a song on my next album, and you can sing it with me."
"I?"
Zeng Li's blushing face was full of confusion. He was stunned for a few seconds before shaking his head: "I don't sing. It's not like you don't know that my singing is ugly."
Cao Xuan laughed. Zeng was a beautiful woman and her acting skills were as good as singing.
In fact, her singing is not bad, but she sings too much in dramas, and sometimes she can't help but have a bit of drama.
It’s not like Lao Guo’s, who modifies the song and takes away the original singer. Instead, when he sings, his voice can’t help but reach a higher pitch, and he sings pop songs like a play.
Previously, Cao Xuan, Zeng Li, Wang Fei and several friends went to KTV together, and Zeng Li couldn't help but sing "Red Bean" in front of his idol.
The melody is the same, the key is the same, and it's not too unpleasant to listen to. It's just that the voice is high and it sounds awkward. It doesn't sound like "Red Bean" but like "Red Bean Cake". Wang Fei was immediately confused by the song.
This has also become the dark history of Zeng Damei, the kind of person who turns her back and bites whenever Cao Xuan mentions her.
"It's not really a song, it's more like a play, or a drama tune. Have you heard of "One Night in the Capital"? It has a bit of that feel, pop + opera."
"It sounds very interesting. Let me try it later. What is the name of the song?"
Cao Xuan whispered two words: ""Chi Ling"."
Regarding the album "Chinese Style", Cao Xuan has great ambitions. He is not limited to the original definition of Chinese style in the original time and space. He even wants to cover all ancient styles and dramas in one go, and completely establish a sect.
As for how to distinguish between ancient style, dramatic style, national style, and Chinese style in the future, Cao Xuan didn't care. Anyway, he took the founder's name, and he couldn't be avoided no matter how he distinguished it.
Chinese style songs are naturally the masterpiece of little brother Jay Chou.
"Blue and White Porcelain" and "East Wind Breaks" are two pinnacle Chinese-style works by Cao Xuan. He must completely establish the name of Chinese style.
Among the ancient songs, Huo Zhun's "Rolling Bead Curtain" was included. Although this guy was a bit miserable, he couldn't help Cao Xuan.
One thing to say, Chef Xie’s experience is also pitiable. Isn’t Cao Xuan still merciless? In terms of “learning from others”, Cao is no longer a good person.
The fourth song is "Broken Bridge with Remaining Snow" by Wu Gao.
Xiao Zhou also gathered, Xiao Lin also gathered, Xiao Wang queued up, and it was Xiao Xu's turn.
This song "Broken Bridge with Remaining Snow" is Wu Gao's masterpiece of Chinese style. It can even be said to be the most popular song. Naturally, Cao Xuan was interested in it.
In addition to the song "Broken Bridge with Remaining Snow" being included in the "Chinese Style" album, another pop album released by Cao Xuan this year has basically been selected for inclusion in "Gray Head".
This song is mainly to promote QQ, and the quality itself is slightly inferior.
So Cao Xuan is still considering whether to take part in Gao Wu's famous work "Sure Face"...
As for "Chi Ling", even though the ancient opera style is not popular in the street, it still received high praise and sung, which shows the quality of its songs.
In addition, the emotions revealed in the song itself are quite good, so after many considerations, Cao Xuan took it as his pioneering work in ancient style drama.
In fact, drama + pop is not new. For example, the previous "One Night in Beijing" had elements of Peking Opera, and those who played rock music may have similar songs.
However, for the time being, almost no one touches the ancient style + drama. In the original time and space, the drama that really made a big splash was Li Yugang's "The Drunken Concubine".
With his cross-dressing and drama, Li Yugang instantly became popular all over the country.
At that time, Chinese style was popular, so the model of Chinese style + opera became popular. At its peak, nine of the ten ancient style songs were all opera.
So at this stage, Cao Xuan is very optimistic about the prospects of the song "Chi Ling".
In fact, Cao Xuan can also sing opera. After all, as I said before, with Peking Opera being passed down in his family and his background as a professional singer, opera is not difficult for him.
The reason why Zeng Li came was mainly for the MV.
At that time, he planned to let Zeng Li play the heroine, that is, the actor in the lyrics, and to match the plot, she would sing the tune, which would be more shocking.
In addition to this mixed version, he will also sing a solo version. Fans can listen to whichever version they like.
