After Hu Jing joined the cast, all the leading actors of "The Golden Family" arrived, and the crew officially entered the fast lane of filming.
In early June, the third CCTV-MTV Music Festival was held in Beijing. Perhaps due to the influence of the Tian Zhen controversy and the Golden Melody Awards, the distribution of pork at this music festival was relatively less obvious.
Cao Xuan defended the title of "Mainland's Most Popular Male Singer of the Year" and won two awards: "Asia's Most Outstanding Male Singer of the Year" and "Mainland's Best Single of the Year (The Wind Rises)".
After a gap of one month, the grand award ceremony of "when the stars ring, come on stage to receive the award" is repeated.
To be honest, Cao Xuan doesn't participate in ordinary award ceremonies very much now, otherwise he will really kill all the rankings. Every day he comes to "come on stage to receive the award as soon as the stars ring", and he will be soft on the awards.
But this time, Cao Xuan still gave CCTV face and came to support him personally, appearing on stage three times.
Moreover, based on the experience last time, he also prepared a standard acceptance speech in advance, which greatly disappointed a group of melon-eating people who wanted to watch the excitement.
CCTV also conducted a live broadcast of this award ceremony. The crew of "Golden Melody Family" did not attend the Golden Melody Awards last time, so this time they got to see the glory of King Cao.
He brought Cao Xuan back with great success and received a lot of praise and rainbow farts from the crew.
However, Cao Xuan himself was very calm about this. After all, it was not the first time and his mentality was stable.
And in comparison, the gold content of the music festival's prizes is indeed a bit low.
Although there is relatively less unscrupulous sharing of pork than in previous years, this is only relatively speaking.
Except for Cao Xuan who won three awards, there were almost only one or two who won more than two awards.
The weight award is barely acceptable, the key is to set up new awards like crazy.
Even individual awards are entirely designed for guests, such as contribution awards, potential awards, and progress awards. They may not be valuable enough, but you will definitely not leave empty-handed.
Essentially, it’s still the same thing as dividing pork.
This problem is even more serious than pork. How can you let others recognize the authority and credibility of your awards if you add or delete awards at will?
This has also led to many media and experts not being too enthusiastic about this so-called rectification, criticizing it as treating the symptoms rather than the root cause.
But in fact, there is nothing you can do about it. If you don't let celebrities win awards, why will they support you, especially big names like Cao Xuan, who will come over to serve as a foil.
Once or twice is enough, just treat it as giving CCTV face. Over time, CCTV won’t be able to give it any more face.
Of course, to put it bluntly, the most important thing is that the awards are not valuable enough, such as Grammy, nominations and honors. Even if they don’t win, they are still willing to go to the awards ceremony.
Therefore, if you want to break this vicious circle, you must increase the influence of awards.
But if you want to award awards, you have to invite celebrities to support you and spread your fame. When celebrities support you, you have to give awards. Once the awards are divided, it will lead to insufficient gold content and credibility, and it will not be able to form a large influence in the circle, and it will still fall into a strange circle.
So there is no good way at all, unless you rely on time to accumulate reputation and credibility, work steadily, and win by word of mouth.
But most people who do prizes don’t have this patience.
Capital requires money, the government requires performance, and everyone wants short-term results. It is best to achieve results within one or two terms.
If you are eager for quick success, how can you do something that requires long-term accumulation...
Cao Xuan was aware of these situations, but he couldn't control them.
Two years ago, he really thought that after he became famous, he would rely on his influence in the music industry to win a reputation award in the music industry.
But when he began to gain traction now, he discovered that this matter was not as simple as he thought. It involved many aspects. Firstly, it was too troublesome. Secondly, it would involve a lot of energy. The key is that efforts may not necessarily please you.
At least at this stage, Cao Xuan feels that he does not need to wade into this muddy water.
If one day in the future, he withdraws from the front-line music scene, or even semi-retires from the entertainment industry, he will not have many affairs, and it will not involve too many so-called exchanges of interests and fetters.
Then he will have the freedom, time and energy to do things that can benefit the industry and the music scene.
Or maybe one day he will ascend to a high position in the Music Association and use his official perspective and his own influence to promote a new music award.
Try to avoid some involvements as much as possible, try to remain independent and fair, and build reputation in a down-to-earth manner, maybe it can really eliminate this shortcoming in the music world.
This is also a small wish of Cao Xuan.
The development trend of the industry is irreversible, but if he has the opportunity and ability, he can make some good changes in the industry and bless future generations, so his hard work is not in vain.
………
Entering June, the filming of "Golden Pink Family" has passed more than half, and Fanxing Company has also begun to enter the later stage of distribution matters.
The broadcaster has already decided on the eight TV channels of CCTV and is now negotiating on the purchase price of the series.
Nowadays, Cao Xuan's popularity is at the peak of his popularity, and his two starring films, "Bao Qingtian" and "Swordsman", are among the top three hit dramas in the past two years.
Coupled with the continuous output of Fengyun Studio, the drama itself is not low in popularity.
Moreover, CCTV has the exclusive right to broadcast the first broadcast, so if the price is low, Fanxing will definitely not be willing to do so, so they offered a sky-high price of 800,000 yuan for a single episode and asked for a certain amount of advertising time.
"The Golden Family" has 40 episodes, and 800,000 per episode is 32 million. Plus advertising time, you can earn several million, which is simply a sky-high price.
This price is obviously unacceptable to CCTV, but it doesn't matter, the TV series has not been finished yet, so everyone can slowly bargain.
Cao Xuan even deliberately delayed it a little longer, waiting until Hu Jing's new drama was released, and stars were campaigning for her to be one of the four major actresses, which would definitely have a certain positive impact on the price.
To be honest, among Fanxing's dramas this year, "Swallows and Eagles" has limited themes, so it is difficult to sell them at a high price. "Li Wei is an Official" only has half of the share, and the profit will not be too much.
Not to mention "Years of Burning Passion", Favor Investment, Fanxing has no intention of making money, just protect the capital.
So the two dramas that really make money are "The Family" and "Love Through Time".
Especially "The Golden Family", with Cao Xuan as a popular actor, it is one of the few dramas that is qualified to charge a high price when it premieres.
Whether Fanxing will eat meat or drink soup this year is not entirely related to this drama, but it definitely plays a key role.
Cao Xuan's goal was to compare with the "Young Man Bao Qingtian". At that time, the total revenue of all parties involved in the drama was 60 million, and he still remembered it in Cao Xuan's heart.
So greedy!
To this end, Cao Xuan increased his efforts. Starting from June, he used some connections and funds to contact some TV media and invited the "Golden Fen Family" cast to visit and interview to build publicity for the crew.
Not only in front of CCTV, but also in front of advertisers.
Huge popularity + popular king + starring one of the four major actresses + CCTV platform.
The sales of the pre-roll ad for "Golden Fen Family" were low. This was attributed to the incompetence of Fanxing's advertising department, so all bonuses were deducted.
Of course, Cao Xuan has not forgotten "Love Through Time and Space".
But this drama is not easy to sell. To be more precise, it is not easy to sell it at a high price.
Time travel is definitely a new theme in the mainland, novel and interesting, but while it is expected to start a trend, it also means that no one buys it, and even parents don’t recognize it.
Fanxing found several TV stations, and it was possible to sell it, but the price was lower than Fanxing expected, and the conditions proposed by some TV stations were a bit harsh.
The highest bidder was Beijing TV Station, with a package price of 5 million, which seemed like a lot, but it required exclusive first-broadcast rights.
It can be sold at this price. After all, the investment in this drama is just over 5 million, which is basically a return of capital. The remaining two or three rounds are pure profits.
However, Cao Xuan was not willing to just repay the money for the first broadcast, so he resorted to a necessary mode of entertainment - gambling.
Fanxing and Beijing TV have reached a betting agreement on the drama "Love Through Time".
The terms are not complicated, and some thresholds are set based on data such as ratings and market share during the same period.
If "Love Through Time" achieves the ratings, Beijing TV will give more money, but if it doesn't, Fanxing will charge less.
According to the agreement, if the national average ratings of the TV series reach more than 15%, Beijing TV will pay Fanxing 20 million in one lump sum. If the average ratings exceed 10%, Beijing TV will pay 12 million and provide certain support for Fanxing's next drama.
The ratings are 5% to 10%, and the money is paid according to the performance, which is basically above 5 million.
But if the ratings of "Love Through Time" are lower than 3%, Fanxing will only charge 3 million, which is less than 1%, and Fanxing won't pay a penny.
With this contract, Fanxing will suffer as a whole, while Beijing City will definitely make a profit without losing any money.
But there is no way. It is Beijing TV who has to pay for it. The initiative is in their hands. Other TV stations can’t compete with Beijing TV, and the platforms and channels are not strong enough.
Beijing dares to sign for 15%, while the average provincial and Taiwanese companies have a cap of 10%. Cao Xuan also pointed to selling in the second round. He should not only consider the first round of money, but also ensure the strength of the platform and whether the TV series can become popular.
This is because the situation is special. Cao Xuan is optimistic about "Love Through Time and Space", but the market does not accept it, so he took such a gamble.
If it were any other drama, Cao Xuan would really not want to play this trick. If you give it more or less, you will get the money.
To put it bluntly, if it goes wrong, the 5 million investment in "Love Through Time" will be completely wasted, not counting other manpower, time and energy.
So now Cao Xuan is a little worried. 5% of the national ratings is not low. Now that it has reached this result, it can be regarded as a hit drama of the year.
If the popularity of the show "Original Time and Space" is as high as 10%, there is hope, but the key is to worry about the butterfly effect.
If "Love Through Time" pulls the crotch, it would be embarrassing to lose money and hinder Boss Cao's wisdom...
But the bet was all over, and Cao Xuan took it all.
He even did not hesitate to "sacrifice his reputation" and planned to drag Hu Jing into scandals to attract more attention to "Love Through Time" and "The Golden Family".
As a result, the media who came to visit the class would photograph Cao Xuan and Hu Jing "unconsciously" showing extraordinary care and intimacy towards each other.
The two of them were seriously performing in front of the media. Yes, they were performing.
They have obviously slept together and been dating for several years as an "old married couple", but they still act like they are in an ambiguous relationship, hooking up and half-covering it up.
Not to mention, there is something different about doing this. Anyway, the two of them thought it was quite interesting. They treated it as a little fun and played another game in the evening...
